This document discusses how a cloud-based HR platform continued growing during the COVID-19 pandemic. It describes adapting the company's strategy in five ways: maintaining existing customers, providing a free version, building features to address new needs, segmenting customers, and shifting resources online. Some industries were affected differently by the pandemic. The company focused on long-term customer relationships, understanding evolving needs, and keeping employees productive remotely. The key takeaways are to adapt to new customer needs and invest in relationships to prevent loss of business and employees during turbulent times.

1. Growing in
turbulent times
How we managed to continue growing
despite COVID-19

2. January 21, 2020

3. The cloud-based HR platform for the
entire employee life cycle!
● Munich
● Madrid
● London
● Dublin

4. Customer growth until March 2020
What’s next?

5. We have seen some extreme effects of
Covid-19 on businesses

6. Different industries are affected
differently by Covid-19
RetailTourism Hospitality eCommerceTravel Medical CommunicationEntertainment
Like most SaaS companies we are
somewhere in the messy middle

7. How we adapted our strategy
Five Examples

8. #1 Make sure to maintain
your current customer base
Define potentially affected customers and
reach out to them proactively
Understand customers’ current needs and
provide help
Focus on long-term success and
relationship of affected customers

9. #2 Provide a free version of your service

10. #3 Identify current needs and
build features that help

11. #4 Segment your customers and
target them differently
Retail
Tourism
Hospitality
eCommerce
Travel
Medical
Communication
Entertainment
Retail
Tourism
Hospitality
Travel
Potential
losers
eCommerce
Medical
Communication
Entertainment
Potential
Winners

12. #5 Shift resources from live to online
2,500
visitors
H.U.G 2020
The HR Happening
100
talks and breakout sessions
CANCELLED

13. #5 Shift resources from live to online
200
participants at 1st session
H.U.G 2020
The HR Happening
12
sessions this year
ONLINE

14. #6 Keep your team productive and motivated
Increased
Employee
satisfaction
during home
office by 6%

15. ● You can’t tackle a crisis without your
most important asset: your employees
● Invest in long-term relationships
to prevent churn
● Adapt to new customer needs
to continue to grow
Key takeaways

16. 16