Presented by: Catherine Spence

1. Possibility Thinking about
Cloud Computing
Catherine Spence, IT Enterprise Architect and PaaS Lead
November, 2012
INTEL CONFIDENTIAL

2. Copyright © 2012, Intel Corporation. All rights reserved. Intel Confidential – NDA2
Legal Notices
This presentation is for informational purposes only. INTEL MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.
* Other names and brands may be claimed as the property of others.
Copyright © 2012, Intel Corporation. All rights reserved.

3. Copyright © 2012, Intel Corporation. All rights reserved. Intel Confidential – NDA3
Agenda
A Quick Guide to Possibility Thinking
Cloud Computing, Services and Deployment Models
Cloud Limiters and Concerns
Key IT Challenges
Intel’s Cloud Journey
Possibility Thinking about Cloud Computing

4. Copyright © 2012, Intel Corporation. All rights reserved. Intel Confidential – NDA4
A Quick Guide to Possibility Thinking
Define ideal state
• Where you want to be, not where you are
Set impossible goals
• Think revolutionary, not evolutionary
Ask “What would it take?”
• Fresh approaches to problem solving
Challenge can’t, Celebrate can
• Focus on what’s possible instead of roadblocks
Have fun!
• Recognize individual and team dedication and results

5. Copyright © 2012, Intel Corporation. All rights reserved. Intel Confidential – NDA5
Cloud Computing
Attributes
1
• On-demand self-service
• Broad network access
• Rapid elasticity
• Measured service
• Resource pooling
• Shared multiple tenants
Service Models
• Software as a Service
• Platform as a Service
• Infrastructure as a Service
Delivery Models
Public, Private, or Hybrid
What is a Cloud?
• A highly available, flexible and shared computing environment

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SaaS = On Demand Software Applications
Users sign up (subscribe) and just start using apps

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PaaS = On Demand Development/Hosting
• Developers code their app and push it into the cloud
• Pre-provisioned common platform of abstracted middleware & infrastructure
• Automation to speed deployment and app management
• Platform facilitates cloud-aware applications
• Platform provides runtime container, elastic scaling and high availability
• Maximize resource sharing via multi-tenancy and reusable web services
APP
1
APP
2
… APP
n
PaaS Common
Platform Runtime
PaaS Tools
and
Automation
IaaS or traditional infrastructure

8. Copyright © 2012, Intel Corporation. All rights reserved. Intel Confidential – NDA8
IaaS = On Demand Compute, Storage, Network
Cloud
Infrastructure
Network Storage Compute
Security
Datacenter facilities
(e.g. cooling, power)
Discrete Datacenter
Virtualized Datacenter
Cloud Datacenter
Efficient and Secure
Open Architecture
Simplified NetworkFlexible Management
10G Unified Network
Unified
Network
Servers Storage
Arrays
Mgmt
VM VM VM VM
Consolidation
Discrete networks
Compute NetworkStorage
Management
1 source: Source: Cut $25B in annual “excess” by 2015 making deployment of clouds simpler. Projects out $142B in annual Bain spending estimates on infrastructure and assumes we can reduce by 15% by
2015. Extrapolating on 2013 yearly estimate of $142B, assumes 15% reduction. 2013: $142B spend in infrastructure / support that doesn’t add value but is “overhead” of deployment (source: Bain)
Cloud: Opportunity to save $25B in annual “excess” IT spend by 20151
Evolution of the Datacenter

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Platform as a Service (PaaS)
Software as a Service (SaaS)
Infrastructure HW
Mgmt Infrastructure as a Service (IaaS)
Enterprises Consumers
Internet
Developers
Service
Providers
Cloud Applications
Summary of Cloud Services
Facilities

10. Copyright © 2012, Intel Corporation. All rights reserved. Intel Confidential – NDA10
Cloud Deployment Models
Private
Clouds
Public Clouds
Virtual Private
and Hybrid
clouds
Cloud Brokers
Behind the
Firewall
 Security
 Compliance and
Governance
 Interoperability
Multi-tenant
 Rapid Deployment
 Reduced Capital
Expenditure
 External vendor expertise

11. Copyright © 2012, Intel Corporation. All rights reserved. Intel Confidential – NDA11
Cloud Limiters: Where are the roadblocks?
Technology
Maturation
Security
Lack of automation
More power
efficiency
Standards
Acceptance of Risk
IP protection
Interoperability and
lock in
Compliance and
audit
Guaranteed quality
of service
A Cultural Shift And Technology Advancement Is Needed

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Today’s Key IT Challenges
Security Efficiency
Lock-inManageability
“We have seen lock-in return as
a top concern… routinely seeking
alternatives to proprietary
virtualization and cloud
computing technology”
IT will spend ~$2T on deployment
and operations thru 2015 unless
smarter infrastructure radically
simplifies management of
virtualized environments
70% of respondents saying
security is top concern in
moving to public cloud¹
Today’s technology would require
building 45 new coal power plants to
support 2015 IT infrastructure²
Must Evolve to Address Key Challenges

13. Copyright © 2012, Intel Corporation. All rights reserved. Intel Confidential – NDA13
Intel IT Vital Statistics
6,400 IT employees
– 54 global sites
91,500 Intel employees†
– 164 sites, 62 countries
87 Data Centers
– ~75,000 servers
>138,000 Devices
– >109K PCs (80%+ mobile)
– >29,000 Handhelds (58% BYO)
Source: Information provided by Intel IT as of Jan 2012. † does not include wholly owned subsidiaries that Intel IT does not directly support

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Intel and Industry Cloud Maturity
IT
Ops
App
Owner
App
Dev
End
User
Consumers
14
Simple Compute
IaaS
Compute,
Storage,
and Network
2010 Intel
Cloud 1.0
Minimal Industry
Solutions
Simple SaaS
Legacy Apps
Industry
Normalized?
2014 Intel
Cloud 3.0
Federated
and Open Cloud
2011 Intel
Cloud 1.5
Simple
Compute IaaS
Compute,
Storage,
and Network
Complex
Compute IaaS
Early Industry
Solutions
Simple SaaS
Cloud Aware
Apps
Legacy Apps
2012 Intel
Cloud 2.0
Open Industry
Materializes
Full
Private IaaS
Complex SaaS
Private PaaS
Industry
Normalizing
2013 Intel
Cloud 2.5
Hybrid IaaS
Hybrid SaaS
Legacy Apps
Hybrid PaaS
Cloud Aware
Apps
Legacy Apps
Cloud Aware
Apps
By end of 2013, hybrid is the norm

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Intel’s Cloud Journey
Tomorrow
Hybrid Cloud
Large
Private Cloud
Limited
Public Cloud
Today
• 72% Virtualized
• 80% of New Services in the Cloud
• Under 1 Hour to Deploy Infrastructure
• Small number of SaaS apps in usage
• Land Applications in Minutes
• Automation: Lower Cost with
Less Resources
• Open Cloud for Bursting
Capacity
• SaaS for non-differentiated
apps

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What’s Ahead for Cloud At Intel?
Zero Business
Impact
• Application design for failure
• Reduce MTTR (Mean Time to Restore)
• Increase availability
• Automated, end-to-end service-managed Cloud
Velocity for Service
Provisioning
• On-demand self-service the norm
• Innovative idea to production <day
• Provision VMs within minutes
• External Cloud for burst demand
• Automated sourcing decisions
80% Effective
Asset Utilization
• Pervasive virtualization (75%)
• Enterprise app virtualization
• Secure virtualization
• Larger pools in fewer data centers
Future GoalsCurrent (2012)Past (2009)
Design GridTraditional Office &
Enterprise
Distinct Clouds
Public
Federated Clouds
Design
Office/Enterprise
/Services
Public

17. Copyright © 2012, Intel Corporation. All rights reserved. Intel Confidential – NDA17
Possibility Thinking about Cloud Computing
• Ideal State: Federated, open
hybrid cloud
• Impossible goals:
– 80% virtualized
– Apps in < a day
• What it takes: Cloud transition
is a multi-year journey
• Celebrate “can”: Energized
team and culture shift
• Have fun!

19. Copyright © 2012, Intel Corporation. All rights reserved. Intel Confidential – NDA19
Resources for You
• Engage with ODCA
• Learn about usage models
• Use the RFP Tool
• www.opendatacenteralliance.org
Over 300 Global IT
leaders representing
over $100B in
annual IT spend
Learn more about
IT@Intel best practices
www.intel.com/it

20. Copyright © 2012, Intel Corporation. All rights reserved. Intel Confidential – NDA20
Cloud Services Examples
Primary Market
IDC IT Product Taxonomy
Applications
Application
Development &
Deployment
System Infrastructure
Software
NIST “taxonomy”
Application as a
Service
(NIST calls this “SaaS”)
Platform as a
Service
Infrastructure as a
Service
Secondary Market
IDC IT Product Taxonomy
 Collaborative Applications
 Content Applications
 Enterprise Resource Management
Applications
 Supply Chain Management Applications
 Operations and Manufacturing Applications
 Engineering Applications
 Customer Relationship Management
Applications
 Application Development Software
 Application Server Middleware
 Data Access, Analysis, and Delivery
 Information & Data Management
 Integration & Process Automation
Middleware
 Other Application Dev and Deployment
 Quality & Life-Cycle Tools
 Enterprise Portals
 System and Network Management
 Security Applications
 Systems Software
 Servers
 Storage
 Networks
 Clients
Servers
Storage
CloudServices
Source: IDC March 2011

21. Copyright © 2012, Intel Corporation. All rights reserved. Intel Confidential – NDA21
Value and Evolution to Private Cloud
Source: Gartner , December 2010
1 The Drivers and Challenges of Private Cloud Computing (G00210705)
2 The Road Map From Virtualization to Cloud Computing (G00210845)
1
2

22. Copyright © 2012, Intel Corporation. All rights reserved. Intel Confidential – NDA22
Security Concerns Continue To Cloud The Use Of Public IaaS Offerings
Forrester Research Inc, November 2010 “Companies Building Private Clouds Focus On Infrastructure But Not Operations”
Cloud Computing Concerns
Concerns over Security and Compliance drive need for private cloud