2. CONTENT
• About internet
URL, Domain name.
• Internet as media
• Banner, Buttons, hypertext, portals
• Factors affecting page views
• Search engine advertising/Search marketing
• Measuring online advertising audience
3. INTERNET
• Internet is a computer network, it is also called an information
superhighways or cyberspace.
• It allows us to interact with one another in real time.
• Internet have two types of computers connected to it – client &
server.
• Domain name: .com, .net, .gov, .edu, .mil, .org, .in, .uk.
• Website – “a set of related web pages located under a single
domain name.”
4. • The consumers can read a magazine or newspaper of their choice
electronically.
• Net is used for brand building.
• It can be used to increase the traffic to the advertisers website.
• Link provide a pathway from one website to another.
• Net ads uses links which could be banner, buttons, hyper-text, ad
banner.
INTERNET AS MEDIA
5. • Ad banners: A web banner or banner ad is a form of advertising on the
World Wide Web delivered by an ad server. This form of
online advertising enables attracting traffic to a website by linking to the
website of the advertiser.
• Buttons are often placed towards the middle of a page on the left or right
sides of a web page.
• Hypertext refers to a word, phrase or chunk of text that can be linked to
another document or text.
"Nuke" LaLoosh once opined: "I love winning, man. ... It's like better than
losing."
6.
7. Factors affecting page views /
traffic.
• Blind spots: a particular page may be downloaded but the user may
not actually look at the content.
• Text only browsing: Some software programme are used to view only
texts, shorn of all images.
• Ad position: an ad appearing at the bottom of the page might be
missed.
• Errors: in the loading, everything is not loaded correctly.
• Interruptions: various commands like stop, leave back, may interrupt
or affect the downloading of an ad.
8. SEARCH ENGINE ADVERTISING/
MARKETING
• Portals: a portal allows a net user access to different themes and
topics with ease.
Horizontal & vertical
• Search engines: search service should be so effective that it
attracts enough people for selling advertising.
• In search marketing advertisers would pay in search marketing if the
users clicked on advertised links. It is a real time market research
tool. Advertiser buy keywords in such a way that their link appears
first.
example: google analytics, google ads, etc.
• If you choose the word intelligently it pays off.
9. MEASURING ONLINE ADVERTISING
AUDIENCE
• Hits: refers to a file loaded into a browser.
• Page views/impression: Loading of one page into the user’s browser.
A single page may have more than one hit.
Sometimes, a page would have been stored from earlier
viewing, and user would see the wrong ad; caching.
• Ad views: how many times the ad has been viewed(IP address)
• Click- through: users who click on the banners ad can be counted,
advertiser can opt for pay per click.
10. Thank you
We don’t have choice on
whether we use internet
media,
The question is “how
well we use it”