Learning Route Rwanda Draft Innovation plan

1. 05 November 2016, Kigali, Rwanda
Country Team Members: Insert names
Photo: Mark Kaye/Save the Children
Leveraging the Scaling Up Nutrition Civil Society Network: building
regional platforms to promote learning on how to address malnutrition
The Learning Route in Rwanda
INNOVATION PLAN

2. SUN Civil Society Efforts | October 2016 2
Innovation Plan Title:
Nutrition Visibility and awareness
through the media

3. 3
Photo: Caroline Trutmann/Save the Children
• Media understanding in reporting nutrition changed with
child and maternal nutrition key messages widely reported
and media links to NNP implementing sectors
strengthened
CHANGE
SUN Civil Society Efforts | October 2016

4. RELEVANCE / JUSTIFICATION
Why is this Innovation Plan relevant for the CSA?
• ECSC-SUN has media sensitization as one of its priorities to create
public awareness and putt nutrition as public and political agenda.
Who will benefit?
• Nutrition players use the trained/sensitized media people as their route
to advocate and create awareness
• NNP implementing government sectors
• Communities at all levels benefits from the messages shared
• Journalist recognized and valued for their contribution
4SUN Civil Society Efforts | October 2016

5. ENABLING FACTORS
• Government initiatives and ongoing changes:
- Nutrition communication is key section of the NNP
- Communication and advocacy taskforces in place,
- Govt. led Health Communication strategy launched recently,
- 1st 1000 days awareness raising campaign kicked off recently
• Media reporting on development issues is the government focus, so
injecting nutrition as development agenda is a most welcome idea
5SUN Civil Society Efforts | October 2016

6. 6
Photo: Caroline Trutmann/Save the Children
• Awareness among media people created, then extensive and quality
coverage of nutrition issues, particularly by those who are in charge of
health, agriculture, trade and industry reporting.
• Media people motivated to report on child and maternal nutrition
(as media reporting mainly focus on life style related diseases)
• Learning from this initiative will support the recently launched1st 1000
days campaign by FMoH and other advocacy awareness raising
initiatives
MAIN OBJECTIVES
SUN Civil Society Efforts | October 2016

7. STRATEGIC ACTIONS
What strategic actions would be implemented in order to reach these
objectives?
Action 1: identify media houses operating in various regions, identify who
is in charge of reporting health, agriculture, trade and industry…
Action 2: Design training package for the identified reporters and editors,
and give the training on basics of malnutrition, how can they best report
nutrition in different angles.
Action 3: Follow up their reporting, advertise media award, develop
criteria for selection (extensive coverage and quality of reporting)
….
7SUN Civil Society Efforts | October 2016

8. 8
Which organizations from the Civil Society and other relevant actors
should be involved in the implementation of the Plan? What would be
their role?
• ECSC-SUN members (active in media engagement)
• Communication staff working for Unicef, SCI, A&T, Care…
• MoH communication focal point
• Media agencies
Their roles:
• Advisory, prepare media training materials/media kit,
STAKEHOLDERS
SUN Civil Society Efforts | October 2016

9. 9
Photo: Caroline Trutmann/Save the Children
How are you going to evaluate the results of the Plan and how are you
going to disseminate these results at the national level?
• Keep an eye on what is being reported and have media clips
• Communicate the trained media or others to share what they do
report
• Monitor the type of nutrition messages shared to audience and by
which media
• Assess media capacity before training, then after the reporting
exercise
• Document the process, learning and changes on the ECSC-SUN
review meetings, newsletter, email and other nutrition events (prepare
a calendar of events)
FOLLOW UP AND DISSEMINATION
SUN Civil Society Efforts | October 2016

10. Thank you!
Photo: Adam Hinton/Save the Children