Wrap up meeting - Results of the SUNCSN Learning Route Programme: http://suncivilsocietynet.wixsite.com/learningroute

1. Ethiopia: Media Sensitization - Innovation Plan
Media Sensitization training participants, July, 2017

2. Ethiopia: Media Sensitization – cont…
• Background
• In 2016, the ECSC-SUN participated
in the Africa Learning Route
exchange visit in Rwanda and then
awarded the innovation plan.
• This innovation award helped to
strengthen the capacity of media
professionals including PR and
communication experts to recognize
and report evidence based nutrition
messages with a specific focus on
reaching pregnant and lactating
women in Ethiopia.
26 October 2017ECSC-SUN, October 26, 2017 2
Presentation on Nutrition policy and Strategies in
Ethiopia, by Israel Hailu, Save the Children
Presentation on Why Nutrition Matters, by Dr
Yewelsew Abebe,Alive and Thrive

3. Ethiopia: Media Sensitization – cont…
• Memorable Achievements-
the training:
• Addressed the knowledge and
awareness gap of the media and PR
and communication personnel
• helped crafting and disseminating
timely, appropriate and correct
nutrition messages to the public,
while also making the issue a media
agenda.
• Action plan developed on nutrition
specific and sensitive communication
by PR and communication
personnel.
26 October 2017ECSC-SUN, October 26, 2017 3
Presentation on Nutrition policy and Strategies in
Ethiopia, by Israel Hailu, Save the Children
Presentation on Why Nutrition Matters, by Dr
Yewelsew Abebe,Alive and Thrive

4. Ethiopia: Media Sensitization – cont…
Lessons Learned
• Mainstreaming of nutrition specific
and sensitive communication plans
still requires further attention and
action by PR and communications
experts
• Refresher training on Nutrition
Story development and telling is
necessary for trained media, PR
and communication experts.
• Follow up on mainstreaming of
nutrition communication is key.
26 October 2017ECSC-SUN, October 26, 2017 4
Innovations and partnership –
reflections
• Establishing a media network on nutrition.
• Partnership between CSNs to make
nutrition a media agenda.
• Partnership in private and public media for
wide coverage and reporting of nutrition.
Presentation on Nutrition Story Development, by
Hiwot Emishaw, Save the Children