1. SOCIAL MEDIA MARKETING-
STRATEGIC APPROACH
B Y T Y L E R G A U LT

2. PRE-CASE
STUDY
Context Adware
Location
Marketing
Geo- fences

3. CONAN O’BRIEN
• @ConanOBrien
• April, 2010 announcement
• 1.8 Million twitter followers
• NBC- Late Night with Conan O’Brien
• TBS- Conan
• 11:35 p.m. to 12:05 a.m.
• Currently 7.1 Million twitter followers

4. CHALLENGE
• Build awareness
/Viewership
- Leveraging social media
• Generate buzz
- Conan blimp
• Focused on building
strong relationships with
fan base
• 21,000 check-ins
• 51,000 people on
Foursquare
• Media attention
• Physical Impression

5. PHILADELPHIA

6. FIRST CONSTANTLY MOVING CHECK-IN

7. COMMENTS FROM FANS
• Its pure awesome!
• Im with Coco and I am getting this badge
• Totally a marketing win!!!
• I want to know why the west coast is totally left out! We got robbed in
the 4square badge game!
• Makes me almost want to give a crap about Foursquare. Im with Coco!
• Absolutely love the idea
• This is cool, Im glad he is back and stood up for his workers

8. CITATIONS
http://gigaom.com/2010/10/14/o2-turns-on-geo-fencing-for-starbucks-loreal-
in-uk/
http://breakfastny.com/projects/2010/conan-foursquare-ing-blimp/
http://tech.fortune.cnn.com/2011/02/10/conan-2-0/
http://gigaom.com/2010/10/14/o2-turns-on-geo-fencing-for-starbucks-loreal-
in-uk/
https://twitter.com/ConanOBrien/followers