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Annual	
  Conference	
  
Denver	
  
April	
  2013	
  
Doug	
  Austrom,	
  Betsy	
  Merck,	
  Pam	
  Posey	
  (Presenters)	
  
and	
  Be6y	
  Barre6,	
  Bert	
  Painter,	
  Ram	
  Tenkasi	
  
Socio-­‐Technical	
  Systems	
  Roundtable	
  	
  
Thriving	
  in	
  an	
  Uncertain	
  World:	
  
Designing	
  Virtual	
  Teams	
  Across	
  the	
  
InnovaFon	
  ConFnuum	
  
This	
  material	
  is	
  based	
  upon	
  work	
  supported	
  by	
  the	
  NaEonal	
  Science	
  FoundaEon	
  under	
  grant	
  number	
  NSF	
  OCI	
  09-­‐43237.	
  	
  Any	
  opinions,	
  findings	
  and	
  conclusions	
  or	
  
recommendaEons	
  expressed	
  in	
  this	
  material	
  are	
  those	
  of	
  the	
  author(s)	
  and	
  do	
  not	
  necessarily	
  reflect	
  the	
  views	
  of	
  the	
  NaEonal	
  Science	
  FoundaEon.	
  
Desired	
  
Outcomes	
  
for	
  this	
  
Session	
  
Through	
  dialogue	
  and	
  exercises,	
  we	
  have	
  
the	
  opportunity	
  to	
  …	
  
•  Increase	
  understanding	
  of	
  the	
  implicaEons	
  
of	
  virtuality	
  on	
  key	
  conversaEons/
deliberaEons	
  across	
  the	
  innovaEon	
  
conEnuum	
  
•  Explore	
  the	
  design	
  of	
  appropriate	
  
mechanisms	
  of	
  coordinaEon	
  across	
  the	
  
R&D/innovaEon	
  conEnuum	
  	
  
•  PracEce	
  applying	
  STS	
  principles	
  to	
  address	
  
variances	
  in	
  deliberaEons	
  and	
  knowledge	
  
management	
  barriers	
  in	
  virtual	
  (and	
  non-­‐
virtual)	
  innovaEon	
  work	
  
Virtual	
  Teams/InnovaEon	
  ConEnuum 	
  ODF	
  2013	
  
EvoluEon	
  of	
  Sociotechnical	
  Systems	
  
Three	
  Waves	
  
Wave	
  One:	
  1950’s-­‐1970’s	
  
Wave	
  Three:	
  1990’s-­‐Present	
  
Wave	
  Two:	
  1970’s-­‐1990’s	
  
Virtual	
  Teams/InnovaEon	
  ConEnuum 	
  ODF	
  2013	
  
EvoluEon	
  of	
  Sociotechnical	
  Systems	
  
Wave	
  One:	
  1950’s-­‐1970’s	
  
Nature	
  of	
  the	
  Work	
   Design	
  Principles*	
  
•  RouEne	
  work	
  in	
  single	
  
organizaEons	
  	
  
•  Work	
  groups	
  with	
  shared	
  
idenEty	
  
•  Single	
  linear	
  conversion	
  
process	
  
•  Joint	
  opEmizaEon	
  
•  CompaEbility	
  
•  Sociotechnical	
  criterion	
  
and	
  variance	
  control	
  
•  Boundary	
  locaEon	
  
•  InformaEon	
  flow	
  
•  Design	
  and	
  human	
  values	
  
•  MulEfuncEonal	
  principle:	
  
mechanism	
  or	
  organism	
  
•  Support	
  congruence	
  
•  TransiEonal	
  organizaEon	
  
•  Minimum	
  criEcal	
  
specificaEon	
  
•  IncompleEon	
  
Virtual	
  Teams/InnovaEon	
  ConEnuum 	
  ODF	
  2013	
  
*	
  Albert	
  Cherns,	
  1976	
  
EvoluEon	
  of	
  Sociotechnical	
  Systems	
  
Wave	
  Two:	
  1970’s-­‐1990’s	
  
Nature	
  of	
  the	
  Work	
   Design	
  Principles**	
  
•  Non-­‐rouEne	
  face-­‐to-­‐
face	
  knowledge	
  work	
  
in	
  single	
  organizaEons	
  
•  Individual	
  performers	
  
with	
  specialized	
  
experEse	
  
•  MulEple,	
  concurrent	
  
nonlinear	
  conversion	
  
processes	
  
•  Joint	
  opEmizaEon	
  
•  Self-­‐design	
  by	
  the	
  
members	
  of	
  the	
  unit	
  
being	
  changed	
  
•  Specify	
  only	
  those	
  
things	
  that	
  must	
  be	
  
defined	
  allowing	
  for	
  
ongoing	
  adaptaEon	
  
•  MulE-­‐funcEonality	
  and	
  
redundancy	
  of	
  
funcEons	
  
•  IteraEve	
  and	
  open-­‐
ended	
  design	
  process	
  
Virtual	
  Teams/InnovaEon	
  ConEnuum 	
  ODF	
  2013	
  
**	
  Cal	
  Pava,	
  1983	
  
EvoluEon	
  of	
  Sociotechnical	
  Systems	
  
Wave	
  Three:	
  1990’s-­‐	
  Present	
  
Nature	
  of	
  the	
  Work	
   Design	
  Principles	
  
•  Virtual,	
  non-­‐rouEne	
  work	
  
•  Work	
  and	
  workers	
  
distributed	
  across	
  
mulEple	
  locaEons	
  and/or	
  
organizaEons	
  
•  InformaEon	
  and	
  
communicaEon	
  
technology	
  enabled	
  
•  MulEple,	
  concurrent,	
  
nonlinear,	
  independent,	
  
and	
  interdependent	
  
conversion	
  processes	
  
•  In	
  an	
  iVUCA	
  world	
  
•  Whole	
  systems	
  
opEmizaEon	
  
•  Align	
  on	
  shared	
  purpose	
  
and	
  mutually	
  beneficial	
  
outcomes	
  
•  Promote	
  dignity,	
  
meaning,	
  challenge,	
  
mastery,	
  autonomy,	
  and	
  	
  	
  
self-­‐determinaEon	
  	
  
•  Foster	
  learning	
  and	
  
knowledge	
  sharing	
  
•  SupporEve	
  infrastructure	
  
and	
  coordinaEon	
  system	
  
•  Minimum	
  criEcal	
  
specificaEons	
  
•  IteraEve	
  design	
  and	
  
mutual	
  adaptaEon	
  
Virtual	
  Teams/InnovaEon	
  ConEnuum 	
  ODF	
  2013	
  
HIGH	
  Uncertainty	
   LOWER	
  Uncertainty	
  
Six	
  Stages	
  of	
  the	
  InnovaFon	
  ConFnuum	
  
Pure	
  Research	
  
Work	
  
DON’T	
  KNOW	
  
	
  WHAT	
  	
  
we	
  are	
  looking	
  
for	
  
DON’T	
  KNOW	
  	
  
HOW	
  	
  
to	
  carry	
  out	
  the	
  
research	
  
Applied	
  
Research	
  Work	
  	
  
DON’T	
  KNOW	
  	
  
WHAT	
  
(i.e.	
  end	
  state	
  
or	
  objecEve)	
  
KNOW	
  
	
  HOW	
  	
  
to	
  carry	
  out	
  the	
  
research	
  
Exploratory	
  
Development	
  
Work	
  
KNOW	
  
	
  WHAT	
  	
  
DON’T	
  KNOW	
  
	
  HOW	
  
	
  to	
  achieve	
  it	
  
Advanced	
  
Development	
  
Work	
  
KNOW	
  	
  
WHAT	
  
DON’T	
  KNOW	
  	
  
HOW	
  	
  
IN	
  DETAIL	
  	
  
to	
  achieve	
  it	
  
Start-­‐Up	
  	
  	
  (pilot	
  
plants,	
  	
  beta	
  
tesEng)	
  
Development	
  
Work	
  
KNOW	
  	
  
WHAT	
  
KNOW	
  	
  
HOW	
  	
  
CONCEPTUALLY	
  
to	
  achieve	
  it	
  	
  
Scale-­‐Up	
  (volume	
  
&	
  costs)	
  
Development	
  
Work	
  
KNOW	
  	
  
WHAT	
  
KNOW	
  	
  
HOW	
  
OPERATIONALLY	
  
to	
  achieve	
  it	
  
R
1
R
2
D
1
D
4
D
2
D
3
Virtual	
  Teams/InnovaFon	
  ConFnuum 	
  ODF	
  2013
	
   	
   	
  	
  
Three	
  Research	
  Sites	
  
•  Caltech	
  Orchid	
  Project:	
  R1,	
  Fundamental	
  research	
  
–  OpEcal	
  RadiaEon	
  Cooling	
  and	
  HeaEng	
  in	
  Integrated	
  Devices	
  
–  Tightly-­‐Linked	
  CollaboraEon	
  for	
  Design	
  of	
  Experiments	
  &	
  Device	
  FabricaEon	
  among	
  
Laboratories	
  using	
  3	
  Technology	
  plaeorms	
  	
  
–  Pasadena,	
  Switzerland	
  and	
  Austria	
  
–  Major	
  challenge:	
  creaEve	
  research	
  and	
  design	
  and	
  knowledge	
  generaEon	
  in	
  a	
  
complex	
  virtual	
  sefng	
  
•  NACC:	
  D2-­‐D4,	
  Virtual	
  R&D	
  eco-­‐system	
  
–  Comprised	
  of	
  29	
  NIA-­‐funded	
  Alzheimer's	
  Disease	
  Centers	
  (ADCs)	
  and	
  the	
  NaEonal	
  
Alzheimer's	
  CoordinaEng	
  Center	
  Center	
  (NACC)	
  	
  
–  Major	
  challenge:	
  Create	
  Uniform	
  Data	
  Set	
  agreeing	
  upon	
  and	
  compiling	
  data	
  from	
  
the	
  29	
  different	
  centers	
  as	
  the	
  basis	
  of	
  research	
  
•  LVG:	
  D3-­‐D4,	
  Large	
  video	
  game	
  developer	
  
–  Core	
  team	
  with	
  distributed	
  vendors	
  in	
  Philippines,	
  China,	
  India,	
  Switzerland,	
  	
  North	
  
America	
  and	
  across	
  the	
  parking	
  lot	
  
–  Major	
  challenge:	
  Cost	
  effecEve	
  game	
  development	
  work	
  with	
  high	
  quality	
  and	
  
Emeliness	
  completed	
  at	
  a	
  distance	
  for	
  art	
  producEon,	
  engineering	
  and	
  tesEng	
  
Virtual	
  Teams/InnovaFon	
  ConFnuum 	
  ODF	
  2013
	
   	
   	
  	
  
HIGH	
  Uncertainty	
   LOWER	
  Uncertainty	
  
‘Orchid’	
  Project	
   ‘Uniform	
  Data	
  Set’	
  Project	
   ‘Large	
  Video	
  Game’	
  Project	
  
Pure	
  Research	
  
Work	
  
DON’T	
  KNOW	
  
	
  WHAT	
  	
  
we	
  are	
  looking	
  
for	
  
DON’T	
  KNOW	
  	
  
HOW	
  	
  
to	
  carry	
  out	
  the	
  
research	
  
Applied	
  
Research	
  Work	
  	
  
DON’T	
  KNOW	
  	
  
WHAT	
  
(i.e.	
  end	
  state	
  
or	
  objecEve)	
  
KNOW	
  
	
  HOW	
  	
  
to	
  carry	
  out	
  the	
  
research	
  
Exploratory	
  
Development	
  
Work	
  
KNOW	
  
	
  WHAT	
  	
  
DON’T	
  KNOW	
  
	
  HOW	
  
	
  to	
  achieve	
  it	
  
Advanced	
  
Development	
  
Work	
  
KNOW	
  	
  
WHAT	
  
DON’T	
  KNOW	
  	
  
HOW	
  	
  
IN	
  DETAIL	
  	
  
to	
  achieve	
  it	
  
Start-­‐Up	
  	
  	
  (pilot	
  
plants,	
  	
  beta	
  
tesEng)	
  
Development	
  
Work	
  
KNOW	
  	
  
WHAT	
  
KNOW	
  	
  
HOW	
  	
  
CONCEPTUALLY	
  
to	
  achieve	
  it	
  	
  
Scale-­‐Up	
  (volume	
  
&	
  costs)	
  
Development	
  
Work	
  
KNOW	
  	
  
WHAT	
  
KNOW	
  	
  
HOW	
  
OPERATIONALLY	
  
to	
  achieve	
  it	
  
R	
  
1	
  
R	
  
2	
  
D	
  
1	
  
D	
  
4	
  
D	
  
2	
  
D	
  
3	
  
Six	
  Stage	
  of	
  the	
  InnovaFon	
  ConFnuum	
  
Virtual	
  Teams/InnovaFon	
  ConFnuum 	
  ODF	
  2013
	
   	
   	
  	
  
Key	
  ConversaFons/DeliberaFons	
  	
  
DefiniDon	
  and	
  Elements	
  
•  Key	
  conversaFons	
  or	
  deliberaFons	
  are	
  pa6erns	
  of	
  exchange	
  and	
  
communicaEon	
  in	
  which	
  people	
  engage	
  with	
  themselves	
  or	
  others	
  
to	
  reduce	
  the	
  equivocality	
  of	
  a	
  problemaEc	
  issue	
  
•  The	
  salient	
  elements	
  of	
  a	
  deliberaDon	
  
include	
  the	
  …	
  	
  
•  What	
  -­‐	
  or	
  problemaEc	
  issues	
  facing	
  
the	
  social	
  enEty	
  about	
  which	
  
people	
  reflect	
  and	
  communicate	
  
•  How	
  -­‐	
  which	
  may	
  be	
  structured,	
  
semi-­‐structured,	
  unstructured,	
  ad	
  
hoc,	
  in	
  –person	
  or	
  virtual	
  
•  Who	
  -­‐	
  both	
  those	
  who	
  are	
  currently	
  
involved	
  and	
  those	
  who	
  ideally	
  
should	
  be	
  involved	
  in	
  the	
  
deliberaEon	
  
Virtual	
  Teams/InnovaFon	
  ConFnuum 	
  ODF	
  2013
	
   	
   	
  	
  
Examples	
  of	
  Key	
  ConversaFons/DeliberaFons	
  	
  
Orchid	
  
–  What	
  experiment	
  shall	
  we	
  run?	
  
–  How	
  shall	
  we	
  design	
  the	
  experiment?	
  
–  How	
  shall	
  we	
  execute	
  the	
  experiment?	
  
–  How	
  do	
  we	
  make	
  sense	
  of	
  the	
  results?	
  
NACC	
  
–  What	
  data	
  will	
  go	
  in	
  the	
  UDS?	
  
–  What	
  diagnosEc	
  instruments	
  shall	
  we	
  use?	
  
–  Who	
  will	
  have	
  access	
  to	
  the	
  data?	
  
LVG	
  
–  What	
  new	
  features	
  shall	
  we	
  develop?	
  
–  What	
  contractor	
  shall	
  we	
  use	
  for	
  this	
  work?	
  
–  What	
  is	
  the	
  scope	
  and	
  Eme/cost	
  esEmate	
  for	
  this	
  work?	
  
Virtual	
  Teams/InnovaFon	
  ConFnuum 	
  ODF	
  2013
	
   	
   	
  	
  
Knowledge	
  Work	
  Barriers	
  
Lack	
  of	
  knowledge	
  
•  In	
  the	
  Orchid	
  project,	
  the	
  technical	
  procedures	
  in	
  two	
  different	
  laboratories	
  
were	
  discovered	
  to	
  be	
  incompaEble	
  and	
  iniEally	
  prevented	
  development	
  of	
  
inter-­‐dependent	
  experiments	
  
Failure	
  to	
  uFlize	
  knowledge	
  
•  In	
  LVG,	
  corporate	
  intelligence	
  about	
  parEcular	
  vendor	
  competencies	
  was	
  not	
  
iniEally	
  uElized	
  by	
  an	
  individual	
  division	
  in	
  their	
  vendor	
  selecEon	
  procedures	
  
Failure	
  to	
  share	
  knowledge	
  
•  In	
  development	
  of	
  the	
  NACC/UDS	
  project,	
  use	
  of	
  standardized	
  data	
  collecEon	
  
was	
  seen	
  by	
  some	
  researchers	
  as	
  an	
  imposiEon	
  over	
  other	
  data	
  more	
  suited	
  to	
  
their	
  own	
  unique	
  research	
  interests	
  
Lack	
  of	
  common	
  frame	
  of	
  reference	
  
•  In	
  LVG,	
  the	
  developers	
  did	
  not	
  have	
  a	
  common	
  frame	
  of	
  how	
  to	
  conduct	
  tests	
  
of	
  the	
  game	
  
Virtual	
  Teams/InnovaFon	
  ConFnuum 	
  ODF	
  2013
	
   	
   	
  	
  
AcFvity	
  Part	
  1	
  
•  Spend	
  5	
  minutes	
  and	
  think	
  of	
  a	
  past	
  or	
  present	
  issue	
  that	
  you	
  are	
  
aware	
  of,	
  with	
  a	
  team	
  in	
  your	
  organizaEon	
  that	
  has	
  virtual	
  
components.	
  
•  Where	
  would	
  you	
  place	
  the	
  project	
  on	
  the	
  innovaEon	
  conEnuum,	
  R1-­‐	
  
D4?	
  Why?	
  
•  What	
  is/was	
  the	
  issue?	
  What	
  type	
  of	
  knowledge	
  work	
  barriers	
  do	
  you	
  
suspect	
  were	
  at	
  play?	
  	
  
•  Let’s	
  share	
  our	
  examples	
  and	
  compare	
  the	
  findings	
  from	
  our	
  project	
  
with	
  your	
  examples.	
  
•  Large	
  group	
  conversaEon	
  …	
  
Virtual	
  Teams/InnovaFon	
  ConFnuum 	
  ODF	
  2013
	
   	
   	
  	
  
AcFvity	
  Part	
  2	
  
•  DirecEons:	
  At	
  your	
  table,	
  work	
  for	
  10	
  minutes	
  on	
  the	
  
same	
  issue(s)	
  you	
  just	
  discussed.	
  
–  What	
  would	
  you	
  design	
  to	
  eliminate	
  or	
  minimize	
  the	
  
knowledge	
  barriers?	
  
–  Table	
  group	
  reports–	
  brief	
  highlights	
  from	
  each	
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Thriving in an Uncertain World: Designing Virtual Teams Across the Innovation Continuum

  • 1. Annual  Conference   Denver   April  2013   Doug  Austrom,  Betsy  Merck,  Pam  Posey  (Presenters)   and  Be6y  Barre6,  Bert  Painter,  Ram  Tenkasi   Socio-­‐Technical  Systems  Roundtable     Thriving  in  an  Uncertain  World:   Designing  Virtual  Teams  Across  the   InnovaFon  ConFnuum   This  material  is  based  upon  work  supported  by  the  NaEonal  Science  FoundaEon  under  grant  number  NSF  OCI  09-­‐43237.    Any  opinions,  findings  and  conclusions  or   recommendaEons  expressed  in  this  material  are  those  of  the  author(s)  and  do  not  necessarily  reflect  the  views  of  the  NaEonal  Science  FoundaEon.  
  • 2. Desired   Outcomes   for  this   Session   Through  dialogue  and  exercises,  we  have   the  opportunity  to  …   •  Increase  understanding  of  the  implicaEons   of  virtuality  on  key  conversaEons/ deliberaEons  across  the  innovaEon   conEnuum   •  Explore  the  design  of  appropriate   mechanisms  of  coordinaEon  across  the   R&D/innovaEon  conEnuum     •  PracEce  applying  STS  principles  to  address   variances  in  deliberaEons  and  knowledge   management  barriers  in  virtual  (and  non-­‐ virtual)  innovaEon  work   Virtual  Teams/InnovaEon  ConEnuum  ODF  2013  
  • 3. EvoluEon  of  Sociotechnical  Systems   Three  Waves   Wave  One:  1950’s-­‐1970’s   Wave  Three:  1990’s-­‐Present   Wave  Two:  1970’s-­‐1990’s   Virtual  Teams/InnovaEon  ConEnuum  ODF  2013  
  • 4. EvoluEon  of  Sociotechnical  Systems   Wave  One:  1950’s-­‐1970’s   Nature  of  the  Work   Design  Principles*   •  RouEne  work  in  single   organizaEons     •  Work  groups  with  shared   idenEty   •  Single  linear  conversion   process   •  Joint  opEmizaEon   •  CompaEbility   •  Sociotechnical  criterion   and  variance  control   •  Boundary  locaEon   •  InformaEon  flow   •  Design  and  human  values   •  MulEfuncEonal  principle:   mechanism  or  organism   •  Support  congruence   •  TransiEonal  organizaEon   •  Minimum  criEcal   specificaEon   •  IncompleEon   Virtual  Teams/InnovaEon  ConEnuum  ODF  2013   *  Albert  Cherns,  1976  
  • 5. EvoluEon  of  Sociotechnical  Systems   Wave  Two:  1970’s-­‐1990’s   Nature  of  the  Work   Design  Principles**   •  Non-­‐rouEne  face-­‐to-­‐ face  knowledge  work   in  single  organizaEons   •  Individual  performers   with  specialized   experEse   •  MulEple,  concurrent   nonlinear  conversion   processes   •  Joint  opEmizaEon   •  Self-­‐design  by  the   members  of  the  unit   being  changed   •  Specify  only  those   things  that  must  be   defined  allowing  for   ongoing  adaptaEon   •  MulE-­‐funcEonality  and   redundancy  of   funcEons   •  IteraEve  and  open-­‐ ended  design  process   Virtual  Teams/InnovaEon  ConEnuum  ODF  2013   **  Cal  Pava,  1983  
  • 6. EvoluEon  of  Sociotechnical  Systems   Wave  Three:  1990’s-­‐  Present   Nature  of  the  Work   Design  Principles   •  Virtual,  non-­‐rouEne  work   •  Work  and  workers   distributed  across   mulEple  locaEons  and/or   organizaEons   •  InformaEon  and   communicaEon   technology  enabled   •  MulEple,  concurrent,   nonlinear,  independent,   and  interdependent   conversion  processes   •  In  an  iVUCA  world   •  Whole  systems   opEmizaEon   •  Align  on  shared  purpose   and  mutually  beneficial   outcomes   •  Promote  dignity,   meaning,  challenge,   mastery,  autonomy,  and       self-­‐determinaEon     •  Foster  learning  and   knowledge  sharing   •  SupporEve  infrastructure   and  coordinaEon  system   •  Minimum  criEcal   specificaEons   •  IteraEve  design  and   mutual  adaptaEon   Virtual  Teams/InnovaEon  ConEnuum  ODF  2013  
  • 7. HIGH  Uncertainty   LOWER  Uncertainty   Six  Stages  of  the  InnovaFon  ConFnuum   Pure  Research   Work   DON’T  KNOW    WHAT     we  are  looking   for   DON’T  KNOW     HOW     to  carry  out  the   research   Applied   Research  Work     DON’T  KNOW     WHAT   (i.e.  end  state   or  objecEve)   KNOW    HOW     to  carry  out  the   research   Exploratory   Development   Work   KNOW    WHAT     DON’T  KNOW    HOW    to  achieve  it   Advanced   Development   Work   KNOW     WHAT   DON’T  KNOW     HOW     IN  DETAIL     to  achieve  it   Start-­‐Up      (pilot   plants,    beta   tesEng)   Development   Work   KNOW     WHAT   KNOW     HOW     CONCEPTUALLY   to  achieve  it     Scale-­‐Up  (volume   &  costs)   Development   Work   KNOW     WHAT   KNOW     HOW   OPERATIONALLY   to  achieve  it   R 1 R 2 D 1 D 4 D 2 D 3 Virtual  Teams/InnovaFon  ConFnuum  ODF  2013        
  • 8. Three  Research  Sites   •  Caltech  Orchid  Project:  R1,  Fundamental  research   –  OpEcal  RadiaEon  Cooling  and  HeaEng  in  Integrated  Devices   –  Tightly-­‐Linked  CollaboraEon  for  Design  of  Experiments  &  Device  FabricaEon  among   Laboratories  using  3  Technology  plaeorms     –  Pasadena,  Switzerland  and  Austria   –  Major  challenge:  creaEve  research  and  design  and  knowledge  generaEon  in  a   complex  virtual  sefng   •  NACC:  D2-­‐D4,  Virtual  R&D  eco-­‐system   –  Comprised  of  29  NIA-­‐funded  Alzheimer's  Disease  Centers  (ADCs)  and  the  NaEonal   Alzheimer's  CoordinaEng  Center  Center  (NACC)     –  Major  challenge:  Create  Uniform  Data  Set  agreeing  upon  and  compiling  data  from   the  29  different  centers  as  the  basis  of  research   •  LVG:  D3-­‐D4,  Large  video  game  developer   –  Core  team  with  distributed  vendors  in  Philippines,  China,  India,  Switzerland,    North   America  and  across  the  parking  lot   –  Major  challenge:  Cost  effecEve  game  development  work  with  high  quality  and   Emeliness  completed  at  a  distance  for  art  producEon,  engineering  and  tesEng   Virtual  Teams/InnovaFon  ConFnuum  ODF  2013        
  • 9. HIGH  Uncertainty   LOWER  Uncertainty   ‘Orchid’  Project   ‘Uniform  Data  Set’  Project   ‘Large  Video  Game’  Project   Pure  Research   Work   DON’T  KNOW    WHAT     we  are  looking   for   DON’T  KNOW     HOW     to  carry  out  the   research   Applied   Research  Work     DON’T  KNOW     WHAT   (i.e.  end  state   or  objecEve)   KNOW    HOW     to  carry  out  the   research   Exploratory   Development   Work   KNOW    WHAT     DON’T  KNOW    HOW    to  achieve  it   Advanced   Development   Work   KNOW     WHAT   DON’T  KNOW     HOW     IN  DETAIL     to  achieve  it   Start-­‐Up      (pilot   plants,    beta   tesEng)   Development   Work   KNOW     WHAT   KNOW     HOW     CONCEPTUALLY   to  achieve  it     Scale-­‐Up  (volume   &  costs)   Development   Work   KNOW     WHAT   KNOW     HOW   OPERATIONALLY   to  achieve  it   R   1   R   2   D   1   D   4   D   2   D   3   Six  Stage  of  the  InnovaFon  ConFnuum   Virtual  Teams/InnovaFon  ConFnuum  ODF  2013        
  • 10. Key  ConversaFons/DeliberaFons     DefiniDon  and  Elements   •  Key  conversaFons  or  deliberaFons  are  pa6erns  of  exchange  and   communicaEon  in  which  people  engage  with  themselves  or  others   to  reduce  the  equivocality  of  a  problemaEc  issue   •  The  salient  elements  of  a  deliberaDon   include  the  …     •  What  -­‐  or  problemaEc  issues  facing   the  social  enEty  about  which   people  reflect  and  communicate   •  How  -­‐  which  may  be  structured,   semi-­‐structured,  unstructured,  ad   hoc,  in  –person  or  virtual   •  Who  -­‐  both  those  who  are  currently   involved  and  those  who  ideally   should  be  involved  in  the   deliberaEon   Virtual  Teams/InnovaFon  ConFnuum  ODF  2013        
  • 11. Examples  of  Key  ConversaFons/DeliberaFons     Orchid   –  What  experiment  shall  we  run?   –  How  shall  we  design  the  experiment?   –  How  shall  we  execute  the  experiment?   –  How  do  we  make  sense  of  the  results?   NACC   –  What  data  will  go  in  the  UDS?   –  What  diagnosEc  instruments  shall  we  use?   –  Who  will  have  access  to  the  data?   LVG   –  What  new  features  shall  we  develop?   –  What  contractor  shall  we  use  for  this  work?   –  What  is  the  scope  and  Eme/cost  esEmate  for  this  work?   Virtual  Teams/InnovaFon  ConFnuum  ODF  2013        
  • 12. Knowledge  Work  Barriers   Lack  of  knowledge   •  In  the  Orchid  project,  the  technical  procedures  in  two  different  laboratories   were  discovered  to  be  incompaEble  and  iniEally  prevented  development  of   inter-­‐dependent  experiments   Failure  to  uFlize  knowledge   •  In  LVG,  corporate  intelligence  about  parEcular  vendor  competencies  was  not   iniEally  uElized  by  an  individual  division  in  their  vendor  selecEon  procedures   Failure  to  share  knowledge   •  In  development  of  the  NACC/UDS  project,  use  of  standardized  data  collecEon   was  seen  by  some  researchers  as  an  imposiEon  over  other  data  more  suited  to   their  own  unique  research  interests   Lack  of  common  frame  of  reference   •  In  LVG,  the  developers  did  not  have  a  common  frame  of  how  to  conduct  tests   of  the  game   Virtual  Teams/InnovaFon  ConFnuum  ODF  2013        
  • 13. AcFvity  Part  1   •  Spend  5  minutes  and  think  of  a  past  or  present  issue  that  you  are   aware  of,  with  a  team  in  your  organizaEon  that  has  virtual   components.   •  Where  would  you  place  the  project  on  the  innovaEon  conEnuum,  R1-­‐   D4?  Why?   •  What  is/was  the  issue?  What  type  of  knowledge  work  barriers  do  you   suspect  were  at  play?     •  Let’s  share  our  examples  and  compare  the  findings  from  our  project   with  your  examples.   •  Large  group  conversaEon  …   Virtual  Teams/InnovaFon  ConFnuum  ODF  2013        
  • 14. AcFvity  Part  2   •  DirecEons:  At  your  table,  work  for  10  minutes  on  the   same  issue(s)  you  just  discussed.   –  What  would  you  design  to  eliminate  or  minimize  the   knowledge  barriers?   –  Table  group  reports–  brief  highlights  from  each  table   Virtual  Teams/InnovaFon  ConFnuum  ODF  2013        
  • 15. CoordinaFon  across  the  InnovaFon   ConFnuum   R1   D4   Drive   Problem  Solving   Shape    and   Reinforce   Converge   Convey   StandardizaEon   Rules  Based   Mutual   Adjustment   Peer-­‐to-­‐Peer   Hierarchical   ExploraEon   PrescripEve   Uncertainty   Mystery Heuristic Algorithm Certainty   Virtual  Teams/InnovaFon  ConFnuum  ODF  2013        
  • 16. !""#$%&'("&)!'*+,"#-) !""#$%&'("&)*+) ./012032.) !""#$%&'("&)*+) 4501.) !""#$%&'("&)*+) 673805)) 89/905) 02:9./8;1/) !""#$%&'("&)*+) <1673805)) 89/905) 02:9./8;1/) !'=+);>'?@A+=)) B7#CD%$E)) 3F) B92.E) 2G)))))2HI2J) B5KLE) 2H))))))))))2J) • ,%-.)%&/0.1("&23.#%41'("&) • 5%.#'#16+23.#(1'7)1"889&%1'("&) • ,6'#.$)$'-'*'/.2#.0"/%-"#+) • :"#8'7)8..(&;/2/-'-9/)#.3%.<) • ,-..#%&;)1"88%=../2-'/>)?"#1.) • @.?.#.&-)"#;'&%A'("&) • :'1%7%-'-"#2BC.-<"#>)D9%7$.#E)#"7.) • F%'%/"&2E,-#'$$7.#E)#"7.) Most Significant Coordination Mechanisms in Case Study Virtual R&D Projects • G.7%3.#+)/16.$97./) • H#"I.1-)8%7./-"&./) • @.J9%#.8.&-)/0.1%41'("&/) • ,%;&K"L/) • :%&'&1%'7)%&1.&(3./) • !"80.77%&;)B8%//%"&E2;"'7) M) M) M) M) M) M) M) M) • M9-09-),-'&$'#$%A'("&N0#"-"-+0.O) /1#..&)/6"-/O)3%/9'7)-'#;.-/) • ,>%77/),-'&$'#$%A'("&2-#'%&%&;) • ,-'&$'#$%A'("&)"?)H#"1.//./) • G%';&"/(1)%&/-#98.&-/) • G'-')?"#8'-/) • P##"#K-#'1>%&;)0#"1.$9#./) M) M) M) M) M) M) M) • Q80#"80-9)1"889&%1'("&) • Q&?"#8'7)8..(&;/) • !"&?.#.&1./O)<"#>/6"0/) • ,%-.)3%/%-/) • R.80"#'#+)1"K7"1'("&) M) M) M) M) M) M) M) M) M) M) M) M) M) M) M) M) M) M) M) NMO) M) M) NMO) NMO) Virtual  Teams/InnovaFon  ConFnuum  ODF  2013        
  • 17. Design  ImplicaFons  –  Open  Discussion   Virtual  Teams/InnovaFon  ConFnuum  ODF  2013