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www.sti-innsbruck.at© Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at
Unister.de
Ioan Toma
www.sti-innsbruck.at
About Unister
• Founded in: 2002
• CEO: Thomas Wagner
• Headquarter: Leipzig, Germany
– Offices in Be...
www.sti-innsbruck.at
Unister Group
• Unister Media GmbH – founded in February 2008,
specializes in the marketing of online...
www.sti-innsbruck.at
Internet portals
• Operates and markets well-known Internet portals with a predominantly
German-speak...
www.sti-innsbruck.at
Internet portals
5
www.sti-innsbruck.at
Internet portals
6
www.sti-innsbruck.at
Unister - statistics
7
www.sti-innsbruck.at
Unister - eTourism
• In the Tourism domain Unister operates the following
portal:
– Ab-in-den-urlaub....
www.sti-innsbruck.at
Ab-in-den-urlaub.de
• One of the market leaders among
German online travel agencies.
• Over two milli...
www.sti-innsbruck.at
Travel24.com
• Cooperation with travel24.com AG
• Focus on holiday deals
• One can book holidays pack...
www.sti-innsbruck.at
Fluege.de
• Booking platform for flights and charters
• Compares more than 750 airlines
offering flig...
www.sti-innsbruck.at
Hotelreservierung.de
• Specializes in the provision of hotel
rooms and residences.
• More than 220,00...
www.sti-innsbruck.at
Reisen.de
• Travel portal offering a range of holiday
packages and last-minute trips, cruises,
flight...
www.sti-innsbruck.at
Urlaubtours.de
• German tour operator
• Offers organized package tours, last
minute travel, special h...
www.sti-innsbruck.at
Controversial business model
• Controversy related to the fluege.de portal
According to:
– Vorsicht b...
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Unister

  1. 1. www.sti-innsbruck.at© Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at Unister.de Ioan Toma
  2. 2. www.sti-innsbruck.at About Unister • Founded in: 2002 • CEO: Thomas Wagner • Headquarter: Leipzig, Germany – Offices in Berlin, Hamburg, Düsseldorf, Dresden, Jena and Chemnitz. • Number of employees: 1670, with more than 450 in IT • Domain: e-Business • Website: www.unister.de
  3. 3. www.sti-innsbruck.at Unister Group • Unister Media GmbH – founded in February 2008, specializes in the marketing of online portals. • Unister Market Research & Analysis – a market research company UMA. 3
  4. 4. www.sti-innsbruck.at Internet portals • Operates and markets well-known Internet portals with a predominantly German-speaking 4
  5. 5. www.sti-innsbruck.at Internet portals 5
  6. 6. www.sti-innsbruck.at Internet portals 6
  7. 7. www.sti-innsbruck.at Unister - statistics 7
  8. 8. www.sti-innsbruck.at Unister - eTourism • In the Tourism domain Unister operates the following portal: – Ab-in-den-urlaub.de – Travel24.com – Fluege.de – Reisen.de – Urlaubtours.de 8
  9. 9. www.sti-innsbruck.at Ab-in-den-urlaub.de • One of the market leaders among German online travel agencies. • Over two million visitors each month • Over 100 million current offers of 75 tour operators • Users can assemble their trips themselves. • Flights, hotels, holiday homes, apartments, rental cars available individually or as a combined package • Official hotel information, hotel reviews and tips 9
  10. 10. www.sti-innsbruck.at Travel24.com • Cooperation with travel24.com AG • Focus on holiday deals • One can book holidays packages but also individual flights and hotels 10
  11. 11. www.sti-innsbruck.at Fluege.de • Booking platform for flights and charters • Compares more than 750 airlines offering flights • Additionally the user can also book hotel rooms and rent cars together with the flight. 11
  12. 12. www.sti-innsbruck.at Hotelreservierung.de • Specializes in the provision of hotel rooms and residences. • More than 220,000 hotels • Big hotel chains: Ibis, HolidayInn, Mercure, Radisson, Ramada 12
  13. 13. www.sti-innsbruck.at Reisen.de • Travel portal offering a range of holiday packages and last-minute trips, cruises, flights, car hire. • Community members can write travel stories and reviews, upload travel pictures and create photo albums, etc. 13
  14. 14. www.sti-innsbruck.at Urlaubtours.de • German tour operator • Offers organized package tours, last minute travel, special holiday or flights and car hire • Portfolio currently includes more than 100 destinations around the world 14
  15. 15. www.sti-innsbruck.at Controversial business model • Controversy related to the fluege.de portal According to: – Vorsicht bei der Online-Buchung: Verbraucherzentrale warnt vor Reiseportal fluege.de. Artikel bei focus.de, abgerufen am 9. Juni 2012. – Verbraucherschützer warnen vor Abzocke - Versteckte Gebühren beim Reiseportal „fluege.de“. Artikel bei bild.de, abgerufen am 12. Juni 2012. there is – Not a transparent way of showing flight prices on fluege.de – Additional services are included in the selected package See more at: http://de.wikipedia.org/wiki/Unister 15

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