1. Value proposition
of SSI tech
providers
Why is it hard to send the right
message and be understood?
Vladimir Vujovic
Senior Digital Innovation
Management at SICPA

2. 1. Empower global SSI
communities
2. Open to everyone interested
in SSI
3. All content is shared with CC
BY SA
Alex Preukschat @SSIMeetup
@AlexPreukschat
James Monaghan
@james_monaghan
Coordinating Nodes
SSIMeetup.org
SSIMeetup objectives

3. About me
• Vladimir Vujovic
• Product Manager for 8+ years
• In the broader internet identity domain for 10+
years
• Decentralized identity or SSI for 6 years
• Previously Product Manager at Evernym for their
B2B SaaS product - Verity
• Currently Digital Innovation Management at SICPA

4. Challenge -
getting the
right message
across

5. SSI has (had) an
Identity
problem
• Self-Sovereign Identity or
Decentralized Identity
• Web3 tech or Web5 tech or SSI
tech or ID tech
• Communities, Standardisation
bodies… where do I go to
contribute or influence (DIF,
ToIP, W3C, Hyperledger, IETF…)

6. The value
proposition
of SSI
Issuer Verifier
Owner/Holder
Verifiable
credential
Proof
Trust

7. SSI tech market today -
Holder side
• Holder Wallets or Agents?!

8. Enterprise Wallets
• Digital wallet for Individuals with
VCs for legal representatives
• Standalone server-side
application
• Integrated within other business
systems – Logical wallet

9. SSI tech market today - Issuer, Verifier
side
• Microsoft Entra Verified ID is a managed verifiable credentials service based on open standards.
• Trinsic’s Branded Studio - Get your product to market faster using Trinsic’s white label wallet and issuer
portal.
• Meet Gataca Studio, the all-in-one platform facilitating the integration of Self-Sovereign Identity into your
website or application
• Lissi Agent - Scalable and easy to integrate relationship and credential management
• SELF-SOVEREIGN IDENTITY CONSOLE - A user-friendly GUI Console for managing Verifiable Credentials
lifecycle, from issuance to revocation.
• NB Orbit Enterprise is a no-code self-sovereign identity platform that facilitates the storage, issuance and
verification of verifiable credentials that are held and owned by end users in digital wallets.

10. A good deal
of terms
System
Service
Console
Platform
Studio
Agent

11. Current product
definition

12. Product Definition
• Digital Identity
platform for
generating, issuing
and verifying
Verifiable
Credentials
WHAT WHO
• Digital Identity
platform is to be
used by the
governments,
public and private
organizations
HOW
• Platform is exposing
its functionalities
via APIs. It can be
consumed as a SaaS
or it can be
deployed «on
premise».

13. But what is it really
that you are offering

14. The high level
answer
The specialized printer for
passports and id cards, that
prints out the id card with
relevant identity attributes and
all the security features

15. The value
proposition
SSI Community Spec Your SSI implementation

16. The value
proposition
•We provide generation, issuance and
verification of Verifiable Credentials.
•We do the job of creating the right format,
following the data model of credential type
•We perform cryptographic operations like
hashing and digital signatures
•And finally, we run specific protocols for
interacting with digital wallets of other
parties
•We can provide a managed service - SaaS.

17. The EUDI
Wallet
perspective

18. The EUDI Wallet perspective

19. The EUDI Wallet Feedback Loop
Toolbox (ARF)
Reference Wallet
Implementation
Large Scale
Pilots
Legislative
process

20. Wording
in
tenders
• Ministry of Digitalization invites tenders for the
design, specification, modeling and project
management assistance within the framework of the
POTENTIAL project for European Digital IDentity
Wallet.
• Latvia State Radio and Television Center invites
tenders for the development of the Latvian
"European Digital Identity Wallet“.
• Purchase of equipment necessary for Latvia's
"European Digital Identity Wallet" infrastructure
• Development of the Latvian "European Digital
Identity Wallet" pilot

21. Where do SSI
platforms fit in the
Digital Identity
landscape?
Biometric
Service
Providers
Identity and
Access
Management
(IAM)
Identity and
Document
Verification services
Mobile Wallets
SSI Platforms

22. Wrap up
• Market is still maturing
• SSI Vendors are still searching for
product market fit
• SSI vendors are still finding/refining
the wording and terminology
• The business models are yet to be
confirmed