How and why to blog

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Cynthia Quek

How and why to blog: advice and tips created for the Social Enterprise Ambassadors programme.

Business Technology

What’s a blog? “ A blog (from web log ) is a website where entries are commonly displayed in reverse chronological order. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs and web pages. Readers can also often leave comments, making blogs more interactive than normal websites.”

Blog links www.sse.org.uk http://del.icio.us/SSE/blog http://socialentrepreneurs.typepad.com http://en.wikipedia.org/wiki/Blog e: [email_address]

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How and why to blog

1. AMBASSADOR BLOGS

2. What’s a blog? “ A blog (from web log ) is a website where entries are commonly displayed in reverse chronological order. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs and web pages. Readers can also often leave comments, making blogs more interactive than normal websites.”

3. Why blogs? … but not ambassadors

4. Reaching new audiences

5. Your voice, direct

6. Continuity

7. No other rules

8. Except being yourself

9. Conversation / dialogue

10. Nothing to fear

11. Blog links www.sse.org.uk http://del.icio.us/SSE/blog http://socialentrepreneurs.typepad.com http://en.wikipedia.org/wiki/Blog e: [email_address]