How to improve production efficiencies, increase reach and monetise content of your digital publications?

1. PPA Breakfast Briefing
Sprylab Technologies & Procurement
Leaders
How to improve production efficiencies, increase reach and
monetise content of your digital publications

2. How to improve production efficiencies,
increase reach and monetise content of
your digital publications
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3. Be successful!
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TRENDS
MONETISE
REACH
PRODUCTION
EFFICIENCY+

4. Trends

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Mobile media consumption trends
VIDEOS
MOBILE
FIRST
QUALITYC

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Mobile media consumption trends
VIDEOSMOBILE
FIRST
QUALITYC
of all media consumption
happens on mobile devices,
about 80% via apps
66%
increase every year in the
number of app users
50%
Mobile usage overtook
desktop usage
2014
increase in purchase
intent due to video
ads
97%
of executives rather
watch video than
read text
59%
of mobile users
consume videos
frequently
28% of 18-35-year olds connect the
quality of an app with the quality
of the services of a company
55%
prefer reading short
articles, and 51% longer
ones
49%
more reach and loyalty
through continuous
publishing
5x

7. Reach

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Reach your audience
Engaging
Content
Mobile
Optimisation
App
Marketing
Suitable
Frequency

9. Engaging Content
• Unique content not
available elsewhere
• Enhanced with interactions
& animations
• Intuitive user interface
• Frequently updated
• Encourages engagement
and sharing
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10. Mobile Optimisation
• Specifically designed for tablet &
phone
• Great user experience (no PDF)
• Easy to navigate
• Ability to bookmark and save
pages
• Fast to load, smooth transitions
between pages
• Able to view content offline
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11. Suitable Frequency
• Continuous publishing
• Short vs. long content
• Timely updates
• Content fed from
central CMS/DAM
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Suitable Frequency
NEW

13. App Marketing
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Budget to
market app
Freemium/
Premium models
Social media
sharing Recommendations

14. Monetise

15. Monetise your app / app content
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• Subscription models
• Freemium/Premium
mixture
• Cross-linking of content
• QR-codes
• Coupons
• Intelligent paywalls
• Advertisement

16. Monetise your app / app content
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Subscription Models Intelligent Paywalls Advertisements

17. Publish Efficiently

18. Besides
growing
your
revenue,
efficiently
publishing
is key
SPRYLAB technologies GmbH
PIXEL-PERFECT WORKFLOW SEMI-AUTOMATED WORKFLOW AUTOMATED WORKFLOW

19. Levers for efficient production
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MOBIL
FIRST
CONTENT
REUSE
SPRYLAB technologies GmbH
AUTO-
MATION
ANALY-
TICS
SOFT-
WARE

20. EXAMPLE: AUTO BILD
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INTERACTIVE APP
NEWSSTAND & NEWSFEED
ISSUE BASED PUBLISHING VIA APP NEWSSTAND
ARTICLE BASED PUBLISHING VIA APP NEWSFEED

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Procurement Leaders

22. Many examples to learn from

23. John Rahim, Senior Sales & Marketing Manager UK
John.rahim@sprylab.com | sprylab.com