This document summarizes a student group's project on developing a questionnaire to collect data on the influence of perceived social media marketing activities on brand loyalty. It introduces their course teacher who assigned the project and the purpose of creating a questionnaire. It includes a theoretical model from referenced literature and explains that a Likert scale will be used to measure attitudes in the questionnaire with ratings from strongly disagree to strongly agree. It concludes by thanking the reader for their time.

1. The influence of perceived
social media marketing activities
on brand loyalty.
Submitted to :
Md. Abdul Kaium Masud, Ph.D.
Assistant professor.
Noakhai Science and technology university.

2. The full team
Nur Ahamed Sagor
ID: ASH1910013M
Md. Abu Baker Siddqu
ID : ASH1810059M
Faisal Ahmed
ID: ASH1910021M
Md. Mushfiqur Raihan
ID: ASH1910046M
Mahamudul Hasan Protik Md. Imdad ul Hoque
ID: ASH1910020M
5/28/2023
The influence of perceived social media marketing activities on
brand loyalty
2
ID: ASH1910048M

3. Introduction
At first, my course teacher MD. Abdul Kaium Masud, Ph.D. sir, give us an
assignment on developing a questionnaire for the project. The purpose of the
questionary is data collection.
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The influence of perceived social media marketing activities on
brand loyalty
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4. Figure: Theoretical model
Reference :
1. Ismail, A.R. (2017) “The influence of perceived social media marketing activities on Brand Loyalty,” Asia Pacific Journal of Marketing and
Logistics, 29(1), pp. 129–144. Available at: https://doi.org/10.1108/apjml-10-2015-0154.
2. Ebrahim, R.S. (2019) “The role of trust in understanding the impact of social media marketing on Brand Equity and brand loyalty,” Journal of
Relationship Marketing, 19(4), pp. 287–308. Available at: https://doi.org/10.1080/15332667.2019.1705742.
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5. Data measurement scale
Likert scale : A Likert scale is a commonly used rating scale that measures
attitudes, opinions or perceptions of individuals towards a particular subject or
topic. It typically consists of a series of statements or items that require a
participant to indicate their level of agreement or disagreement with the
statement using a rating scale.
The rating scale typically ranges from 1 to 5, with 1 representing "strongly
disagree" and 5 representing "strongly agree". In some cases, a neutral option
is also included, usually in the middle of the scale.
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8. 5/28/2023 PRESENTATION TITLE 8

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10. Thank you
Abusiddqu.nstu@gmail.com