The influence of perceived
social media marketing activities
on brand loyalty.
Submitted to :
Md. Abdul Kaium Masud, Ph.D.
Assistant professor.
Noakhai Science and technology university.

The full team
Nur Ahamed Sagor
ID: ASH1910013M
Md. Abu Baker Siddqu
ID : ASH1810059M
Faisal Ahmed
ID: ASH1910021M
Md. Mushfiqur Raihan
ID: ASH1910046M
Mahamudul Hasan Protik Md. Imdad ul Hoque
ID: ASH1910020M
4/2/2023
The influence of perceived social media marketing activities on
brand loyalty
2
ID: ASH1910048M

Introduction
At first, my course teacher MD. Abdul Kaium Masud, Ph.D. sir, give us an
assignment on developing a questionnaire for the project. The purpose of the
questionary is data collection.
4/2/2023
The influence of perceived social media marketing activities on
brand loyalty
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Figure: Theoretical model
Reference :
1. Ismail, A.R. (2017) “The influence of perceived social media marketing activities on Brand Loyalty,” Asia Pacific Journal of Marketing and
Logistics, 29(1), pp. 129–144. Available at: https://doi.org/10.1108/apjml-10-2015-0154.
2. Ebrahim, R.S. (2019) “The role of trust in understanding the impact of social media marketing on Brand Equity and brand loyalty,” Journal of
Relationship Marketing, 19(4), pp. 287–308. Available at: https://doi.org/10.1080/15332667.2019.1705742.
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Data measurement scale
Likert scale : A Likert scale is a commonly used rating scale that measures
attitudes, opinions or perceptions of individuals towards a particular subject or
topic. It typically consists of a series of statements or items that require a
participant to indicate their level of agreement or disagreement with the
statement using a rating scale.
The rating scale typically ranges from 1 to 5, with 1 representing "strongly
disagree" and 5 representing "strongly agree". In some cases, a neutral option
is also included, usually in the middle of the scale.
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Thank you
Abusiddqu.nstu@gmail.com