SlideShare ist ein Scribd-Unternehmen logo
1 von 7
Enabling a Globally Engaged Organization with Social Media Deborah Hudson Global Head of Internal Communications Zurich Financial Services
Zurich’s model of the employee engagement journey
Leading during an ongoing crisis ,[object Object],[object Object],[object Object],DJIA 30   FTSE 100   Zurich
Leadership is driving engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Face to face …  plus ,[object Object],[object Object],[object Object],New/social media –  YouTube  posting – immediacy, authenticity – think, feel, do CEO Blog “… a new less formal way of communicating, but unusual times demand unusual actions, and if today's market environment isn't unusual than I'm not sure what is.”
Face to face …  plus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The C.E.O. Now Appearing on YouTube May 10, 2009 Enhance Your Brand with Video June 9, 2009 Media recognition
Measuring success in an interim phase… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Weitere ähnliche Inhalte

Mehr von Arjen Strijker

Anne Mc Crossan - Managing Brands and Brand Culture in Social Media
Anne Mc Crossan - Managing Brands and Brand Culture in Social MediaAnne Mc Crossan - Managing Brands and Brand Culture in Social Media
Anne Mc Crossan - Managing Brands and Brand Culture in Social MediaArjen Strijker
 
Dr. Benedikt Köhler - The Numbers reveal: Is Social Media/web2.0 another fad ...
Dr. Benedikt Köhler - The Numbers reveal: Is Social Media/web2.0 another fad ...Dr. Benedikt Köhler - The Numbers reveal: Is Social Media/web2.0 another fad ...
Dr. Benedikt Köhler - The Numbers reveal: Is Social Media/web2.0 another fad ...Arjen Strijker
 
Johannes Haus - The Impact of Social Networking on Banking & Finance
Johannes Haus - The Impact of Social Networking on Banking & FinanceJohannes Haus - The Impact of Social Networking on Banking & Finance
Johannes Haus - The Impact of Social Networking on Banking & FinanceArjen Strijker
 
Stan Stalnaker - Trend Watch
Stan Stalnaker - Trend WatchStan Stalnaker - Trend Watch
Stan Stalnaker - Trend WatchArjen Strijker
 
Marilyn Pratt - Financial Services
Marilyn Pratt - Financial ServicesMarilyn Pratt - Financial Services
Marilyn Pratt - Financial ServicesArjen Strijker
 
Christophe Langlois - Banking
Christophe Langlois - BankingChristophe Langlois - Banking
Christophe Langlois - BankingArjen Strijker
 
Frans van der Reep of Inholland University #smo09 London
Frans van der Reep of Inholland University #smo09 LondonFrans van der Reep of Inholland University #smo09 London
Frans van der Reep of Inholland University #smo09 LondonArjen Strijker
 
Marilyn Pratt of SAP #smo09 London
Marilyn Pratt of SAP #smo09 LondonMarilyn Pratt of SAP #smo09 London
Marilyn Pratt of SAP #smo09 LondonArjen Strijker
 
Rene Rechtman of GoViral #smo09 London
Rene Rechtman of GoViral #smo09 LondonRene Rechtman of GoViral #smo09 London
Rene Rechtman of GoViral #smo09 LondonArjen Strijker
 
Jason Goldberg of XING and socianmedian #smo09 London
Jason Goldberg of XING and socianmedian #smo09 LondonJason Goldberg of XING and socianmedian #smo09 London
Jason Goldberg of XING and socianmedian #smo09 LondonArjen Strijker
 
Eugene Lee of SocialText #smo09 London
Eugene Lee of SocialText #smo09 LondonEugene Lee of SocialText #smo09 London
Eugene Lee of SocialText #smo09 LondonArjen Strijker
 
Wesley Chan of Google #smo09 London
Wesley Chan of Google #smo09 LondonWesley Chan of Google #smo09 London
Wesley Chan of Google #smo09 LondonArjen Strijker
 
Jason Falls of Doe Anderson #smo09 London
Jason Falls of Doe Anderson #smo09 LondonJason Falls of Doe Anderson #smo09 London
Jason Falls of Doe Anderson #smo09 LondonArjen Strijker
 
Speaker 7: Daniel Joerg of Burson Marsteller Switzerland
Speaker 7: Daniel Joerg of Burson Marsteller SwitzerlandSpeaker 7: Daniel Joerg of Burson Marsteller Switzerland
Speaker 7: Daniel Joerg of Burson Marsteller SwitzerlandArjen Strijker
 
Speaker 2 Thomas Power
Speaker 2   Thomas PowerSpeaker 2   Thomas Power
Speaker 2 Thomas PowerArjen Strijker
 
Speaker 3 David Terrar
Speaker 3   David TerrarSpeaker 3   David Terrar
Speaker 3 David TerrarArjen Strijker
 
Speaker 1 Bettina Kahlau
Speaker 1   Bettina KahlauSpeaker 1   Bettina Kahlau
Speaker 1 Bettina KahlauArjen Strijker
 
Keynote 1 Frans Van Der Reep Final
Keynote 1   Frans Van Der Reep FinalKeynote 1   Frans Van Der Reep Final
Keynote 1 Frans Van Der Reep FinalArjen Strijker
 

Mehr von Arjen Strijker (19)

Anne Mc Crossan - Managing Brands and Brand Culture in Social Media
Anne Mc Crossan - Managing Brands and Brand Culture in Social MediaAnne Mc Crossan - Managing Brands and Brand Culture in Social Media
Anne Mc Crossan - Managing Brands and Brand Culture in Social Media
 
Dr. Benedikt Köhler - The Numbers reveal: Is Social Media/web2.0 another fad ...
Dr. Benedikt Köhler - The Numbers reveal: Is Social Media/web2.0 another fad ...Dr. Benedikt Köhler - The Numbers reveal: Is Social Media/web2.0 another fad ...
Dr. Benedikt Köhler - The Numbers reveal: Is Social Media/web2.0 another fad ...
 
Johannes Haus - The Impact of Social Networking on Banking & Finance
Johannes Haus - The Impact of Social Networking on Banking & FinanceJohannes Haus - The Impact of Social Networking on Banking & Finance
Johannes Haus - The Impact of Social Networking on Banking & Finance
 
Stan Stalnaker - Trend Watch
Stan Stalnaker - Trend WatchStan Stalnaker - Trend Watch
Stan Stalnaker - Trend Watch
 
Marilyn Pratt - Financial Services
Marilyn Pratt - Financial ServicesMarilyn Pratt - Financial Services
Marilyn Pratt - Financial Services
 
Christophe Langlois - Banking
Christophe Langlois - BankingChristophe Langlois - Banking
Christophe Langlois - Banking
 
Frans van der Reep of Inholland University #smo09 London
Frans van der Reep of Inholland University #smo09 LondonFrans van der Reep of Inholland University #smo09 London
Frans van der Reep of Inholland University #smo09 London
 
Marilyn Pratt of SAP #smo09 London
Marilyn Pratt of SAP #smo09 LondonMarilyn Pratt of SAP #smo09 London
Marilyn Pratt of SAP #smo09 London
 
Rene Rechtman of GoViral #smo09 London
Rene Rechtman of GoViral #smo09 LondonRene Rechtman of GoViral #smo09 London
Rene Rechtman of GoViral #smo09 London
 
Jason Goldberg of XING and socianmedian #smo09 London
Jason Goldberg of XING and socianmedian #smo09 LondonJason Goldberg of XING and socianmedian #smo09 London
Jason Goldberg of XING and socianmedian #smo09 London
 
Eugene Lee of SocialText #smo09 London
Eugene Lee of SocialText #smo09 LondonEugene Lee of SocialText #smo09 London
Eugene Lee of SocialText #smo09 London
 
Wesley Chan of Google #smo09 London
Wesley Chan of Google #smo09 LondonWesley Chan of Google #smo09 London
Wesley Chan of Google #smo09 London
 
Jason Falls of Doe Anderson #smo09 London
Jason Falls of Doe Anderson #smo09 LondonJason Falls of Doe Anderson #smo09 London
Jason Falls of Doe Anderson #smo09 London
 
Speaker 7: Daniel Joerg of Burson Marsteller Switzerland
Speaker 7: Daniel Joerg of Burson Marsteller SwitzerlandSpeaker 7: Daniel Joerg of Burson Marsteller Switzerland
Speaker 7: Daniel Joerg of Burson Marsteller Switzerland
 
Speaker 2 Thomas Power
Speaker 2   Thomas PowerSpeaker 2   Thomas Power
Speaker 2 Thomas Power
 
Speaker 4 Jon Mell
Speaker 4  Jon MellSpeaker 4  Jon Mell
Speaker 4 Jon Mell
 
Speaker 3 David Terrar
Speaker 3   David TerrarSpeaker 3   David Terrar
Speaker 3 David Terrar
 
Speaker 1 Bettina Kahlau
Speaker 1   Bettina KahlauSpeaker 1   Bettina Kahlau
Speaker 1 Bettina Kahlau
 
Keynote 1 Frans Van Der Reep Final
Keynote 1   Frans Van Der Reep FinalKeynote 1   Frans Van Der Reep Final
Keynote 1 Frans Van Der Reep Final
 

Kürzlich hochgeladen

Governor Olli Rehn: Dialling back monetary restraint
Governor Olli Rehn: Dialling back monetary restraintGovernor Olli Rehn: Dialling back monetary restraint
Governor Olli Rehn: Dialling back monetary restraintSuomen Pankki
 
Market Morning Updates for 16th April 2024
Market Morning Updates for 16th April 2024Market Morning Updates for 16th April 2024
Market Morning Updates for 16th April 2024Devarsh Vakil
 
NO1 WorldWide Genuine vashikaran specialist Vashikaran baba near Lahore Vashi...
NO1 WorldWide Genuine vashikaran specialist Vashikaran baba near Lahore Vashi...NO1 WorldWide Genuine vashikaran specialist Vashikaran baba near Lahore Vashi...
NO1 WorldWide Genuine vashikaran specialist Vashikaran baba near Lahore Vashi...Amil baba
 
Call Girls Near Golden Tulip Essential Hotel, New Delhi 9873777170
Call Girls Near Golden Tulip Essential Hotel, New Delhi 9873777170Call Girls Near Golden Tulip Essential Hotel, New Delhi 9873777170
Call Girls Near Golden Tulip Essential Hotel, New Delhi 9873777170Sonam Pathan
 
BPPG response - Options for Defined Benefit schemes - 19Apr24.pdf
BPPG response - Options for Defined Benefit schemes - 19Apr24.pdfBPPG response - Options for Defined Benefit schemes - 19Apr24.pdf
BPPG response - Options for Defined Benefit schemes - 19Apr24.pdfHenry Tapper
 
2024 Q1 Crypto Industry Report | CoinGecko
2024 Q1 Crypto Industry Report | CoinGecko2024 Q1 Crypto Industry Report | CoinGecko
2024 Q1 Crypto Industry Report | CoinGeckoCoinGecko
 
project management information system lecture notes
project management information system lecture notesproject management information system lecture notes
project management information system lecture notesongomchris
 
Amil Baba In Pakistan amil baba in Lahore amil baba in Islamabad amil baba in...
Amil Baba In Pakistan amil baba in Lahore amil baba in Islamabad amil baba in...Amil Baba In Pakistan amil baba in Lahore amil baba in Islamabad amil baba in...
Amil Baba In Pakistan amil baba in Lahore amil baba in Islamabad amil baba in...amilabibi1
 
House of Commons ; CDC schemes overview document
House of Commons ; CDC schemes overview documentHouse of Commons ; CDC schemes overview document
House of Commons ; CDC schemes overview documentHenry Tapper
 
Bladex 1Q24 Earning Results Presentation
Bladex 1Q24 Earning Results PresentationBladex 1Q24 Earning Results Presentation
Bladex 1Q24 Earning Results PresentationBladex
 
magnetic-pensions-a-new-blueprint-for-the-dc-landscape.pdf
magnetic-pensions-a-new-blueprint-for-the-dc-landscape.pdfmagnetic-pensions-a-new-blueprint-for-the-dc-landscape.pdf
magnetic-pensions-a-new-blueprint-for-the-dc-landscape.pdfHenry Tapper
 
原版1:1复刻温哥华岛大学毕业证Vancouver毕业证留信学历认证
原版1:1复刻温哥华岛大学毕业证Vancouver毕业证留信学历认证原版1:1复刻温哥华岛大学毕业证Vancouver毕业证留信学历认证
原版1:1复刻温哥华岛大学毕业证Vancouver毕业证留信学历认证rjrjkk
 
Tenets of Physiocracy History of Economic
Tenets of Physiocracy History of EconomicTenets of Physiocracy History of Economic
Tenets of Physiocracy History of Economiccinemoviesu
 
Unveiling Business Expansion Trends in 2024
Unveiling Business Expansion Trends in 2024Unveiling Business Expansion Trends in 2024
Unveiling Business Expansion Trends in 2024Champak Jhagmag
 
Vp Girls near me Delhi Call Now or WhatsApp
Vp Girls near me Delhi Call Now or WhatsAppVp Girls near me Delhi Call Now or WhatsApp
Vp Girls near me Delhi Call Now or WhatsAppmiss dipika
 
SBP-Market-Operations and market managment
SBP-Market-Operations and market managmentSBP-Market-Operations and market managment
SBP-Market-Operations and market managmentfactical
 
NO1 Certified Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot,...
NO1 Certified Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot,...NO1 Certified Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot,...
NO1 Certified Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot,...Amil baba
 
Role of Information and technology in banking and finance .pptx
Role of Information and technology in banking and finance .pptxRole of Information and technology in banking and finance .pptx
Role of Information and technology in banking and finance .pptxNarayaniTripathi2
 

Kürzlich hochgeladen (20)

Governor Olli Rehn: Dialling back monetary restraint
Governor Olli Rehn: Dialling back monetary restraintGovernor Olli Rehn: Dialling back monetary restraint
Governor Olli Rehn: Dialling back monetary restraint
 
Market Morning Updates for 16th April 2024
Market Morning Updates for 16th April 2024Market Morning Updates for 16th April 2024
Market Morning Updates for 16th April 2024
 
NO1 WorldWide Genuine vashikaran specialist Vashikaran baba near Lahore Vashi...
NO1 WorldWide Genuine vashikaran specialist Vashikaran baba near Lahore Vashi...NO1 WorldWide Genuine vashikaran specialist Vashikaran baba near Lahore Vashi...
NO1 WorldWide Genuine vashikaran specialist Vashikaran baba near Lahore Vashi...
 
Call Girls Near Golden Tulip Essential Hotel, New Delhi 9873777170
Call Girls Near Golden Tulip Essential Hotel, New Delhi 9873777170Call Girls Near Golden Tulip Essential Hotel, New Delhi 9873777170
Call Girls Near Golden Tulip Essential Hotel, New Delhi 9873777170
 
BPPG response - Options for Defined Benefit schemes - 19Apr24.pdf
BPPG response - Options for Defined Benefit schemes - 19Apr24.pdfBPPG response - Options for Defined Benefit schemes - 19Apr24.pdf
BPPG response - Options for Defined Benefit schemes - 19Apr24.pdf
 
2024 Q1 Crypto Industry Report | CoinGecko
2024 Q1 Crypto Industry Report | CoinGecko2024 Q1 Crypto Industry Report | CoinGecko
2024 Q1 Crypto Industry Report | CoinGecko
 
project management information system lecture notes
project management information system lecture notesproject management information system lecture notes
project management information system lecture notes
 
Amil Baba In Pakistan amil baba in Lahore amil baba in Islamabad amil baba in...
Amil Baba In Pakistan amil baba in Lahore amil baba in Islamabad amil baba in...Amil Baba In Pakistan amil baba in Lahore amil baba in Islamabad amil baba in...
Amil Baba In Pakistan amil baba in Lahore amil baba in Islamabad amil baba in...
 
House of Commons ; CDC schemes overview document
House of Commons ; CDC schemes overview documentHouse of Commons ; CDC schemes overview document
House of Commons ; CDC schemes overview document
 
Bladex 1Q24 Earning Results Presentation
Bladex 1Q24 Earning Results PresentationBladex 1Q24 Earning Results Presentation
Bladex 1Q24 Earning Results Presentation
 
magnetic-pensions-a-new-blueprint-for-the-dc-landscape.pdf
magnetic-pensions-a-new-blueprint-for-the-dc-landscape.pdfmagnetic-pensions-a-new-blueprint-for-the-dc-landscape.pdf
magnetic-pensions-a-new-blueprint-for-the-dc-landscape.pdf
 
🔝+919953056974 🔝young Delhi Escort service Pusa Road
🔝+919953056974 🔝young Delhi Escort service Pusa Road🔝+919953056974 🔝young Delhi Escort service Pusa Road
🔝+919953056974 🔝young Delhi Escort service Pusa Road
 
原版1:1复刻温哥华岛大学毕业证Vancouver毕业证留信学历认证
原版1:1复刻温哥华岛大学毕业证Vancouver毕业证留信学历认证原版1:1复刻温哥华岛大学毕业证Vancouver毕业证留信学历认证
原版1:1复刻温哥华岛大学毕业证Vancouver毕业证留信学历认证
 
Tenets of Physiocracy History of Economic
Tenets of Physiocracy History of EconomicTenets of Physiocracy History of Economic
Tenets of Physiocracy History of Economic
 
Unveiling Business Expansion Trends in 2024
Unveiling Business Expansion Trends in 2024Unveiling Business Expansion Trends in 2024
Unveiling Business Expansion Trends in 2024
 
Vp Girls near me Delhi Call Now or WhatsApp
Vp Girls near me Delhi Call Now or WhatsAppVp Girls near me Delhi Call Now or WhatsApp
Vp Girls near me Delhi Call Now or WhatsApp
 
SBP-Market-Operations and market managment
SBP-Market-Operations and market managmentSBP-Market-Operations and market managment
SBP-Market-Operations and market managment
 
NO1 Certified Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot,...
NO1 Certified Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot,...NO1 Certified Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot,...
NO1 Certified Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot,...
 
Q1 2024 Newsletter | Financial Synergies Wealth Advisors
Q1 2024 Newsletter | Financial Synergies Wealth AdvisorsQ1 2024 Newsletter | Financial Synergies Wealth Advisors
Q1 2024 Newsletter | Financial Synergies Wealth Advisors
 
Role of Information and technology in banking and finance .pptx
Role of Information and technology in banking and finance .pptxRole of Information and technology in banking and finance .pptx
Role of Information and technology in banking and finance .pptx
 

Deborah Hudson - Social Media in the finance sector today

  • 1. Enabling a Globally Engaged Organization with Social Media Deborah Hudson Global Head of Internal Communications Zurich Financial Services
  • 2. Zurich’s model of the employee engagement journey
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.