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Making social work
for big brands
Social media world forum
@rossbreadmore




http://www.flickr.com/photos/bendeck/2639210778/sizes/l/
Who are NixonMcInnes?
http://www.flickr.com/photos/chrisbastian/3368245976/
http://www.flickr.com/photos/chrisbastian/3368245976/
http://www.flickr.com/photos/toby_maloy/102413554/sizes/z/
http://www.flickr.com/photos/simpologist/113893083/sizes/l/
http://www.flickr.com/photos/greenflames09/100782021/sizes/z/
http://www.flickr.com/photos/benjaminbeard/5455151456/sizes/l/
http://www.flickr.com/photos/jdn/2201362379/sizes/o/
http://www.flickr.com/photos/rene-germany/15574189/sizes/o/
Big ideas




http://www.flickr.com/photos/shanalee/3583227687/sizes/l/
Steering groups

                               Parent       Brand/
       PR        Legal
                               brand      advertising



                                            Digital
     Insight                              Engagement

                         SMS

                                           Business
       HR
                                            teams


                Customer       Internal   Agency 2
     Agency 1
                 service       comms
Making social work for big brands at SMWF.
Big ideas




http://www.flickr.com/photos/35188692@N00/2392520183/sizes/l/
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
Big ideas




http://www.flickr.com/photos/stevewilde/1458395412/sizes/l/
Making social work for big brands at SMWF.
Big ideas




http://www.flickr.com/photos/spunter/2907888414/sizes/l/
Big ideas




http://www.flickr.com/photos/craftygoat/2758072270/sizes/l/
Types of online spaces



                  Owned




         Bought           Earned
Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
http://www.flickr.com/photos/stevewilde/1458395412/sizes/l/
Making social work for big brands at SMWF.
Big ideas




http://www.flickr.com/photos/lwr/2223026594/sizes/l/
Why Zappo’s use Twitter
• Transparency & Values: Twitter constantly reminds me
  of who I want to be, and what I want Zappos to stand for

• Reframing Reality: Twitter encourages me to search for
  ways to view reality in a funnier and/or more positive way

• Helping Others: Twitter makes me think about how to
  make a positive impact on other people’s lives

• Gratitude: Twitter helps me notice and appreciate the little
  things in life

Tony Hsieh – CEO, Zappos.com
Big ideas




Courtesy of Jeremiah Owyang
@rossbreadmore

nixonmcinnes.co.uk

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