1. Sub sector: Fruit garden
1. Situation:
Each and every household have homestead, but the productivity is very low. Most of the homestead is
densely planted with timber tree and have small pond or ditch. Farmers are not intensively using
the homestead land for increase income. It is observed that some farmers are planting fruit tree in
their homestead land get good return. The major type of fruit is jujube, papaya, lemon, guava etc. It
found that market linkage for selling of the produces is poor in the remote villages. Farmers are not
getting good quality fruit seedling and technical knowhow for establishment of homestead fruit
garden.
During discussion we found that farmer is interested for increasing income by using homestead and fruit
garden could be the best option.
2. Objectives for working in the sub sector:
• Increase homestead productivity
• Farmer’s income
3. What has been done and impact so far:
The RED team facilitated the following activities with the farmers for establishment of homestead
garden with quick returned fruit seedling. Meanwhile one seedling producer is established in the village
level and selling fruit seedling to the farmer.
Activities # of events # of framer attended Outcome
Linkage workshop with producer,
buyers, input seller
11 369 Benefited farmer: 81 (Gr. farmer -
48, Non gr. farmer- 23)
Preseason planning workshop 5 170
Facilitated demonstration 6 6
Informal meeting with producers 8 245
4. Future strategy for reaching the target beneficiaries (High importance)
The team set the target for established homestead based fruit garden in the community by ensuring the
supply of quality seedling and market linkage.
Farmer Upazilas Crops # of seedling Yield
500 Noakhali: Boyer
char
Jujube
Lemon
Papaya
Av. 20 seedling
per garden
increase homestead
productivity
It is expected that each farmer will plant 20 fruit seedling in their homestead and increase income. The
additional income will Tk. 1,000,000 (Av one farmer will earn Tk 2000 per year from 20 tree)
Specific activities to support the strategies:
• Provide direct assistance to the farmer (training, linkages, demonstrations, market visit) for
establish of mini orchard with quick growing fruits

2. • Linking with DAE, horticulture farm and private seedling raiser
• Facilitated group marketing
5. Scale up strategy (secondary importance)
• Develop fruit seedling raiser
6. Constraints matrix:
Areas Constraints Interventions
Input market Lack of available of seedling Promotion of better quality sapling linking
with DAE and local seedling producer
Farm production Lack of awareness and technical know
how about garden management of the
garden
Improve technical knowledge about the
improve management of the mini orchard
Output market Lack of market linkages Link farmers’ groups with the big buyers or
market
Main intervention areas are available of quick growing fruit seedling (Kul, Payapa, lemon), management of the
garden and market linkages
7. Activity plan:
Activity Sub activity Total Year wise activity distribution Respons
ibility
Year 1 Year 2
Ba Bo Pa No Ba Bo Pa No
Primary focus:
1.Access to and use of
quality seedling of
quick growing fruit
Organize training for developed
business and technical skills of the
seedling producer
2 1 1
2.Facilitated improve
fruit garden
management
technology
Organize training for orchard owners
(C:B ratio analysis)
20 12 8
Organize linkage workshop among
orchard interest people, seedling
producer, DAE, NGO, buyers
14 8 6
Organize visit to the best farmer field 5 3 2
Secondary focus
3.Facilitate group
marketing
Pre season planning meeting for cluster
or marketing group formation
8 5 3 Field
Facilitate producer buyer linkage
meeting
4 2 2
8. Activity Budget:
Activity Cost/b
atch
Part/
batch
Y1 (Jan- Dec 2011) Y2 (Jan-Dec 2012) Total
batch
Total cost
batch T. part T. cost batch T. part T. cost
Marketing training 23,000 20 11 220 253,000 11 220 253,000 22 506,000
Linkage workshop 4,575 25 7 175 32,025 7 175 32,025 14 64,050
Marketing visit 33,000 15 3 45 99,000 2 30 66,000 5 165,000
Preseason planning
meeting
500 30 6 180 3,000 6 180 3,000 12 6,000
Impact study 25,000 1 25,000 1 25,000 2 50,000
412,025 379,025 791,050

3. 9. Monitoring Indicators:
• # of farmers directly involved with project
• Area under homestead with number of fruit tree
• Yield per farmer from the homestead garden
• # of participants using new technology
• Enter in to the new markets
• Increase income