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SAMSUNG ELECTRONICS
SWOT
ANALYSIS 2017
ABOUT SAMSUNG
Name Samsung Electronics Co., Ltd.
Logo
Industries served
• Consumer electronics (digital cameras, camcorder...
Samsung Electronics Co., Ltd. (further Samsung), a part of the Samsung Group, is the world’s
second largest technology com...
SLIDE | 4
BUSINESS DESCRIPTION (2/2)
Samsung operates 3 business divisions
Innovation is crucial to
succeeding in the technology
sector. Usually, the more a
business invests in R&D, the
more innova...
SLIDE | 6
STRENGTHS
• In 2014 and 2015, Samsung’s investment
in R&D was the largest among
technology companies.
• Samsung’...
1. Too many smartphone models
Samsung has released the most new smartphones models in 2015.
SLIDE | 7
WEAKNESSES
39
new mo...
1. Introduce a separate low-end smartphone brand to counter the expansion
of Xiaomi, Huawei and Lenovo smartphones
SLIDE |...
The main reason for this is Samsung’s loss of market share in China and other developing countries
where companies like Hu...
1. Smartphones using Android OS are becoming a commodity
SLIDE | 10
THREATS
Period Android iOS
Windows
Phone
BlackBerr
y O...
1. Samsung Electronics (2016). Annual Report. Available at:
http://www.samsung.com/us/aboutsamsung/investor_relations/fina...
SLIDE | 12
SOURCES (2/3)
12. Forbes (2016). The World’s Most Valuable Brands. Available at: http://www.forbes.com/powerful...
24. MarketsandMarkets (2014). Global Market for Wi-Fi/WLAN, Wireless Display/Video, Mobile WiMAX & LTE (4G) and ZigBee Chi...
SLIDE | 14
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ELECTRONICS SWOT 2017
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Samsung swot analysis 2017

  1. 1. SAMSUNG ELECTRONICS SWOT ANALYSIS 2017
  2. 2. ABOUT SAMSUNG Name Samsung Electronics Co., Ltd. Logo Industries served • Consumer electronics (digital cameras, camcorders, TVs, blu-rays, laptops, home theaters, displays, tablets) • Telecommunications equipment (phones, smartphones) • Semiconductors (DRAM, V-NAND, SSD, UFC) Geographic areas served Worldwide (80 countries) Headquarters Suwon, Gyeonggi Province, South Korea Current CEO Oh-Hyun Kwon Revenue US$177.365 billion (2015) decreased 2.7% over US$182.273 billion (2014) Profit US$16.848 billion (2015) decreased 18.5% over US$20.679 billion (2014) Employees 319,000 (2015) Main Competitors Apple Inc., Nokia Oyj, Intel Corporation, LG Display and LG Electronics, Sony Corporation, Texas Instruments Inc., Lenovo Group Limited, Hewlett-Packard Company, Sanyo Electric Co., Ltd., Toshiba Corporation, SK Hynix Inc., Western Digital Corporation and many other consumer electronics, telecommunications equipment, semiconductor and home appliance companies.
  3. 3. Samsung Electronics Co., Ltd. (further Samsung), a part of the Samsung Group, is the world’s second largest technology company by revenue. The company produces: • Consumer Electronics • Telecommunications Equipment • Semiconductors • Home Appliances The company is the world’s largest mobile phone and smartphone vendor. It is also the largest memory chip and TV manufacturer. Samsung operates in 80 countries, where it sells a range of more than 100 products. SLIDE | 3 BUSINESS DESCRIPTION (1/2) “ ”
  4. 4. SLIDE | 4 BUSINESS DESCRIPTION (2/2) Samsung operates 3 business divisions
  5. 5. Innovation is crucial to succeeding in the technology sector. Usually, the more a business invests in R&D, the more innovations it creates. SLIDE | 5 STRENGTHS 1. Very high research and development (R&D) expenditure resulting in one of the strongest patent portfolios among technology companies R&D spending strongly correlates with a company’s revenue growth and expansion into the new product markets. Figure 1. R&D spending by Samsung and its largest competitors (in US$ billions and percentages) Source: Strategy+ Business [2][3]. Data for Sony and LG are from their respective financial reports[30][31] Company 2014 Change from 2013 As a % of revenues 2015 Change from 2014 As a % of revenues Samsung Electronics 13.4 28% 6.4 14.1 5% 7.2 Apple 6.0 32% 2.6 8.1 35% 3.4 Microsoft 10.4 6.1% 13.4 11.4 9% 13.1 Intel 10.6 4.6% 20.1 11.5 9% 20.6 Amazon.com - - - 9.3 41% 10.4 LG Electronics 2.3 9.1% 3.9 2.1 (1)% 3.8 Sony 4.5 (10.2)% 6.9 3.9 (0.3)% 6.0 S W O T
  6. 6. SLIDE | 6 STRENGTHS • In 2014 and 2015, Samsung’s investment in R&D was the largest among technology companies. • Samsung’s high R&D spending has resulted in it developing the largest patent portfolio among its key rivals. Figure 2. Utility patents granted in the U.S. Company 2013 2014 2015 Total Samsung Electronics 4,652 4,936 5,059 14,647 Apple 1,775 2,003 1,937 5,715 Microsoft 2,659 2,829 2,408 7,896 Intel 1,454 1,573 2,046 5,073 Amazon.com 530 741 1,136 2,407 LG Electronics 1,945 2,119 2,241 6,305 Sony 3,073 3,214 2,448 8,735 Source: U.S. Patent and Trademark Office[4][5][6] • The more patents a company has, the better position it is in to defend its innovations from being copied by rivals. Currently, Samsung’s patents portfolio is one of the strongest in the technology industry. S W O T
  7. 7. 1. Too many smartphone models Samsung has released the most new smartphones models in 2015. SLIDE | 7 WEAKNESSES 39 new models 25 new models 27 new models 2 new models Having too many smartphone models lowers economies of scales and increases costs. S W O T
  8. 8. 1. Introduce a separate low-end smartphone brand to counter the expansion of Xiaomi, Huawei and Lenovo smartphones SLIDE | 8 OPPORTUNITIES Samsung’s worldwide smartphone market share plunged to just 22.7% in 2015, its lowest level in 4 years.[10] Source: IDC[18] S W O T
  9. 9. The main reason for this is Samsung’s loss of market share in China and other developing countries where companies like Huawei, Lenovo and Xiaomi are expanding rapidly. In order to compete with these low-end smartphone vendors Samsung could introduce a cheap smartphone line and use a different approach for this ‘new’ brand to increase its market share in this segment. SLIDE | 9 OPPORTUNITIES S W O T
  10. 10. 1. Smartphones using Android OS are becoming a commodity SLIDE | 10 THREATS Period Android iOS Windows Phone BlackBerr y OS Others Q2 2015 82.8 13.9 2.6 0.3 0.4 Q2 2014 84.8 11.6 2.5 0.5 0.7 Q2 2013 79.8 12.9 3.4 2.8 1.2 Q2 2012 69.3 16.6 3.1 4.9 6.1 Figure 12. Worldwide smartphone OS market share (in percentages) Source: IDC[20] • 82.8% of all smartphones use Android OS; • Samsung is only one of many smartphone vendors using the same Android OS; • Hardware no longer offers any differentiation; • In the long-term, Samsung won’t be able to differentiate its smartphones if using Android OS. S W O T
  11. 11. 1. Samsung Electronics (2016). Annual Report. Available at: http://www.samsung.com/us/aboutsamsung/investor_relations/financial_information/downloads/2015/2015_con_quarter04_all.pdf Accessed January 8, 2017 2. Jaruzelski, B., Staack, V. & Goehle, B. at Strategy& (2014). The Global Innovation 1000: Proven Paths to Innovation Success. Available at: http://www.strategy- business.com/article/00295?pg=allAccessed January 8, 2017 3. Jaruzelski, B., Staack, V. & Goehle, B. (2015). Innovations New World Order. Available at: http://www.strategy-business.com/feature/00370 Accessed January 8, 2017 4. U.S. Patent and Trademark Office (2014). Patenting by Organizations 2013. Available at: http://www.uspto.gov/web/offices/ac/ido/oeip/taf/topo_13.htm Accessed January 8, 2017 5. U.S. Patent and Trademark Office (2015). Patenting by Organizations 2014. Available at: http://www.uspto.gov/web/offices/ac/ido/oeip/taf/topo_14.htm Accessed January 8, 2017 6. U.S. Patent and Trademark Office (2016). Patenting by Organizations 2014. Available at: http://www.uspto.gov/web/offices/ac/ido/oeip/taf/topo_15.htm Accessed January 8, 2017 7. Statista (2016). Global market share held by LCD TV manufacturers from 2008 to 2013. Available at: http://www.statista.com/statistics/267095/global-market-share-of-lcd-tv- manufacturers/ Accessed January 8, 2017 8. Statista (2016). Global market share held by NAND Flash memory manufacturers worldwide from 1st quarter 2010 to 4th quarter 2015. Available at: http://www.statista.com/statistics/275886/market-share-held-by-leading-nand-flash-memory-manufacturers-worldwide/ Accessed January 8, 2017 9. Statista (2016). Global market share held by the leading mobile phone vendors from 2009 to 2014 (share of sales to end users). Available at: http://www.statista.com/statistics/271574/global-market-share-held-by-mobile-phone-manufacturers-since-2009/ Accessed January 8, 2017 10. IDC (2016). Apple, Huawei, and Xiaomi Finish 2015 with Above Average Year-Over-Year Growth, as Worldwide Smartphone Shipments Surpass 1.4 Billion for the Year, According to IDC. Available at: http://www.idc.com/getdoc.jsp?containerId=prUS40980416 Accessed January 8, 2017 11. Interbrand (2016). Best Global Brands. Available at: http://interbrand.com/best-brands/best-global-brands/2015/ranking/ Accessed January 8, 2017 SLIDE | 11 SOURCES (1/3)
  12. 12. SLIDE | 12 SOURCES (2/3) 12. Forbes (2016). The World’s Most Valuable Brands. Available at: http://www.forbes.com/powerful-brands/list/ Accessed January 8, 2017 13. Samsung (2016). SAMSUNG Electronics Honored with 80 CES Innovation Awards. Available at: http://www.samsung.com/us/news/24447 Accessed January 8, 2017 14. Samsung Tomorrow (2014). What Happens in IDEA Stays More than Just an Idea. Available at: http://global.samsungtomorrow.com/?p=25561 Accessed January 8, 2017 15. Han, A. (2010). Who's Greener, Samsung or LG? Available at: http://www.biztechreport.com/story/767-whos-greener-samsung-or-lg Accessed January 8, 2017 16. Kelion, L. (2014). Samsung picks Vietnam for $3bn smartphone factory. Available at: http://www.bbc.com/news/technology-29985467 Accessed January 8, 2017 17. GSM Arena (2016). Samsung Phones. Available at: http://www.gsmarena.com/samsung-phones-f-9-10.php Accessed January 8, 2017 18. IDC (2015). Smartphone Vendor Market Share, Q2 2015. Available at: http://www.idc.com/prodserv/smartphone-market-share.jsp Accessed January 8, 2017 19. Ogura, K. (2016). Samsung's leaner, faster approach to smartphones pays off. Available at: http://asia.nikkei.com/magazine/20160505-DEMOCRACY- DEFERRED/Business/Samsung-s-leaner-faster-approach-to-smartphones-pays-off Accessed January 8, 2017 20. IDC (2015). Smartphone OS Market Share, Q2 2015. Available at: http://www.idc.com/prodserv/smartphone-os-market-share.jsp Accessed January 8, 2017 21. ITU (2016). Internet of Things Global Standards Initiative. Available at: http://www.itu.int/en/ITU-T/gsi/iot/Pages/default.aspxAccessed January 8, 2017 22. EMC & IDC (2014). The Internet of Things. Available at: http://www.emc.com/leadership/digital-universe/2014iview/internet-of-things.htm Accessed January 8, 2017 23. Norton, S. (2015). Internet of Things market to Reach $1.7 Trillion by 2020: IDC. Available at: http://blogs.wsj.com/cio/2015/06/02/internet-of-things-market-to-reach-1-7- trillion-by-2020-idc/ Accessed January 8, 2017
  13. 13. 24. MarketsandMarkets (2014). Global Market for Wi-Fi/WLAN, Wireless Display/Video, Mobile WiMAX & LTE (4G) and ZigBee Chipsets in Consumer Electronics & Automation Applications worth $20.4 Billion by 2017. Available at: http://www.marketsandmarkets.com/Market-Reports/wireless-communication-chipsets-market-834.html Accessed January 8, 2017 25. Zacks (2014). Qualcomm Leads Mobile Baseband Chipset Market. Available at: http://www.zacks.com/stock/news/138901/qualcomm-leads-mobile-baseband-chipset-market Accessed January 8, 2017 26. Rayburn, D. (2013). Global Smart TV Sales To Grow At A Low CAGR of 23%, Over Next Five Years. Available at: http://www.frost.com/reg/blog-display.do?id=2936846 Accessed January 8, 2017 27. Business Wire (2014). Research and Markets: Gestural Recognition: Sensors, Cameras and Other Technology Opportunities 2014. Available at: http://www.businesswire.com/news/home/20141127005070/en/Research-Markets-Gestural-Recognition-Sensors-Cameras-Technology#.VIGIfDGUe-0 Accessed January 8, 2017 28. Statista (2016). Global smartphone shipments forecast from 2010 to 2019 (in million units). Available at: http://www.statista.com/statistics/263441/global-smartphone-shipments-forecast/ Accessed January 8, 2017 29. IDC (2016). Apple, Huawei, and Xiaomi Finish 2015 with Above Average Year-Over-Year Growth, as Worldwide Smartphone Shipments Surpass 1.4 Billion for the Year, According to IDC. Available at: http://www.idc.com/getdoc.jsp?containerId=prUS40980416 Accessed January 8, 2017 30. LG Electronics (2016). [2015] 4Q Consolidated Financial Statements. Available at: http://www.lg.com/global/pdf/ir_report/2015-4Q-Consolidated-Interim-Financial-Statements.pdf Accessed January 8, 2017 31. Sony Corporation (2015). Consolidated Financial Results for the Fiscal Year Ended March 31, 2015. Available at: http://www.sony.net/SonyInfo/IR/library/fr/14q4_sony.pdf Accessed January 8, 2017 32. Apple, Inc. (2016). Form 10-K for the Fiscal Year Ended September 26, 2015. Available at: http://files.shareholder.com/downloads/AAPL/899225436x0xS1193125-15- 356351/320193/filing.pdf Accessed January 8, 2017 33. Microsoft Corporation (2016). Form 10-K for the Fiscal Year Ended June 30, 2015. Available at: http://apps.shareholder.com/sec/viewerContent.aspx?companyid=MSFT&docid=10834537 Accessed January 8, 2017 34. Intel Corporation (2016). Annual Report 2015. Available at http://www.intc.com/intel-annual-report/2015/Report-Flipping-Book/ Accessed January 8, 2017 35. Amazon.com, Inc. (2016). Form 10-K for the Fiscal Year Ended December 31, 2015. Available at: http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-reportsannual Accessed January 8, 2017 SLIDE | 13 SOURCES (3/3)
  14. 14. SLIDE | 14 GET THE FULL PRESENTATION BUY SAMSUNG ELECTRONICS SWOT 2017

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