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Sme consulting - Business Plan
1.
Business Plan
2.
Business Plan Copyrights reserved
© 2021 SME Consulting Develop an idea (Product or Service) External Scanning Internal Scanning SWOT Analysis Determine your mission, and objectives Determine Marketing Strategy Determine other Functional strategies (HR, Purchasing, Engineering, and Technology) Calculate Costs, and Financial analysis
3.
External Scanning Copyrights reserved
© 2021 SME Consulting Porter Model Quality Function Deployment Value Network Analysis Network Value Analysis
4.
BARGAINING POWER OF
CLIENTS Buyer concentration-Buyer volume-Buyer switching cost-Buyer information-Substitute- products-Service differences- Brand identity- Impact of quality/performance- THREATS OF NEW ENTRANTS Economies of scale-Capital requirement-Access distribution-Proprietary Product-Absolute cost advantages-Brand identity- Government Policy-Switching cost-Expected Retaliation COMPETITIVE RIVALRY Overcapacity-Industry growth-Fixed costs/value added-Brand identity- Product/service differences- Switching costs-Concentration & Balance-Diversity of competitors- Exit Barriers Threat of SUBSTITUTES Relative price performance of substitutes-Switching costs- Buyers propensity to substitute BARGAINING POWER IFSUPPLIERS Differentiation of inputs-Switching costs-Presence of substitute inputs- Supplier concentration-Importance of volume to supplier-cost relative to total purchases-Impact of inputs on cost- Threat of forward integration Porter Model Copyrights reserved © 2021 SME Consulting
5.
Porter Model Copyrights reserved
© 2021 SME Consulting Customers Analysis • You have to target your customers (Segmentation) • Study their attitude, motivates of buying, decision making process, behaviors & lifestyle Competitors Analysis • Classify competitors (based on, target market, specialist or generalist, lower cost or higher quality, market share, other classifications that could help) • Market Share of each competitor and if we take share, so who will be most affected. • Market Alliances, if you can make alliances with any of your competitors • Attitude towards us: this industry welcome new entrants or they hostile against new entrant Threats of new entrants • Is this industry window niche (If you fill this niche no one can else can enter) • How can you survive • How can you close the window after you? Is this industry enable you to make that? Threats of substitutes • Substitutes can be your competitor • They affect your pricing and your strategy in marketing and promotions • You can take advantage if your product is complementary with another industry Suppliers and their power • List your suppliers, rank them, collect prices, collect quality issues about them. • Select 2 or 3 and work with them. • If you can make contract to assure supplies during your business is excellent • Determine your purchasing strategy based on your marketing strategy (low cost/Differentiation) Power of regulations Search about Tax incentives and avoid more taxable projects. Search about how can government support your work
6.
Stakeholder Analysis Copyrights reserved
© 2021 SME Consulting • Stakeholders are any individuals / organizations affect or are affected by your business. Ways of Stakeholder Analysis Network Value Analysis Value Network Analysis Quality Function Deployment
7.
Network Value Analysis Copyrights
reserved © 2021 SME Consulting Analyze and shape Identify and map network influences Define the value each entity perceives from being a network member Identify and define network entities Define the network
8.
Value Network Analysis Copyrights
reserved © 2021 SME Consulting • Value networks are set of roles, interactions, and relationships that generate economic or social value.
9.
Internal Analysis Copyrights reserved
© 2021 SME Consulting Determine your strength points Determine your weak points Determine the capabilities required Determine which resources help you to have a competitive advantages Determine how can you achieve
10.
SWOT Analysis Copyrights reserved
© 2021 SME Consulting Internal Scanning External Scanning Opportunities Threats Strengths SO Strategies Generate strategies that use strength to take advantage of opportunity ST strategies Generate strategies that use strength to avoid threats Weaknesses WO TO
11.
Strategy Formulation Copyrights reserved
© 2021 SME Consulting • Now you can select your Mission and the Objectives then select the Marketing strategy based on studying external factors. • Selecting proper strategy is key success factor. If you failed to make right strategy, so the success of your project is so hard. • Mission should be clear and obvious. • Objectives should be quantified.
12.
Marketing Strategy Copyrights reserved
© 2021 SME Consulting Price Quality Features Technology Advertising Sales Rep Store location Store Prestige Experience Loyalty Time to deliver service Maintenance Customer service Creativity • What are the key success factors in this industry? • You can know critical success factors by a survey, noticing customers’ behavior, or by asking focus groups • Then rank each attribute and give it score
13.
Strategy Implementation Copyrights reserved
© 2021 SME Consulting Management quality assurance reports Progress reports Periodical meetings
14.
14 Our Services 14 Process Analysis
& Improvement Analysis is carried out to determine which processes and process steps are value-adding or non-value-adding and then work on enhancing the effectiveness of each process. Marketing Services We offer to prepare your market research, competition analysis & marketing plan in Egypt or abroad. Besides, we develop an international market entry strategy if you want to go global. Operations Manual The operations manual will contain the basic knowledge that shows how the brand will succeed and how the franchisees will operate the business. Copyrights reserved © 2021 SME Consulting Feasibility Study Performance Review Financial Services Business Startup in Egypt Strategic Planning Marketing Services International Business Wherever you perform an International Business Venture, SME Consulting will be there to help you to give powers to your business to perform smoothly and easily. Business Transformation We help you to plan and choose the suitable tools for your business transformation and empower your staff to apply the transformation successfully. Recruitment We can help you to find the right candidates, interviewing, selecting, and outsource the right team.
15.
Get in Touch Copyrights
reserved © 2021 SME Consulting We’d Love to Hear From You Send us a message or visit us whenever you like 13 El Tayaran St, Manteqet Al Cinema, Nasr City, Cairo Governorate. (+20) 1204538024 - (+20) 0224047915 11321 - Kingdom Centre - 28th floor – Riyadh, Saudi. (009) 66541549143 Egypt Office KSA Office info@smecastle.com company/sme-consulting-egypt/ /SMECastleConsulting
16.
Thank YOU Copyrights reserved ©
2021 SME Consulting
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