63. 6 months behind the wheel of their own Fiesta livestreaming their experiences and completing monthly missions to show you what the Fiesta is all about.
64. Agents: Mostly young, hip drivers who had shown savvy with social-media networking sites, such as Facebook and Twitter.
102. Several innovative ones get lost under the radar – watch for the creative campaigns, not the best known.You want to be innovative with social media?
111. Southwest – WHAT THEY DO Holistic approach Twitter, Flickr, Facebook, YouTube and LinkedIn. Southwest produces new video content for YouTube on a weekly basis. Positive impact on their search engine rankings. Blog - �Nuts about Southwest - A team of 30 employee bloggers regularly 70,000 unique visitors each month. � Nuts about Southwest� was also winner of the 2008 PR News Platinum PR award for blogs.
112. 7. Ikea THINK LOW COST – CREATIVITY AS A RESULT OF CONSTRAINTS