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Video Forward: Conceiving, Designing, and Sharing A Killer Video

Video is a powerful tool for creating signal through the noise, and powering your social and fundraising messages. Chris Yates walked through what makes not just a good, but a great fundraising or advocacy video. What story should we be telling, and how to tell it powerfully?

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Video Forward: Conceiving, Designing, and Sharing A Killer Video

  1. 1. @chrisyates11
  2. 2. 59% donate money 53% volunteer 52% donate personal items 43% attend charitable event 55% of those who engage with nonprofits via social media have taken further action
  3. 3. Video in email increases click through rates 200-300% One minute video = 1.8 Million words 46% of users take some sort of action after viewing a video 50x easier to achieve a page 1 ranking on Google with a video Videos are shared 1200% more times than links and text combined
  4. 4. Emotion… When we care we share
  5. 5. Images
  6. 6. Event Videos

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