3. Twitter is a tool connecting people and is used around
the world to affect positive change
Do you think Twitter can help us change the world for the
better?
4. 14 Principles of Using Twitter to Change Our
World
1. Identify and follow who you want to reach &
influence
5. 2. Create your “voice” & be authentic & show
personality!
9. 6. Plan! Organize your posts for consistency &
continuity
Link content to an
Editorial Calendar
Use a tool
likeHootSuiteto schedule
tweets
Thanks to Beth Kanter for the Editorial Calendar
11. 8. Create a campaign with fundraising
messages – distribute to supporters
$20 buys a tarp,
10 cents per person a day
provides high quality
nails & hammer for
nutritional supplements to earthquake,
an at-risk child in America hurricane & flood
response
Proceeds from the sale of
Open Our Eyes: Seeing
the Invisible People of
Homelessness benefits
Invisible People
19. Summary of 14 Principles
1. Identify and follow those 5. Listen. Your audience may
you want to reach be tellingyou what they
&influence want
2. Create your “voice” 6. Plan! Organize posts for
& be sure to show consistency
personality! & continuity
3. Maintain continuity in your 7. Create ambassadors –
Causes’ look and feel educate them to engage
wisely
4. Share stories &Engage.
Don’t just 8. Create a campaign with
Talk at People fundraising messages &
Distribute Them
20. Summary of 14 Principles
9. Make it easy to 12. Thank&recognize
donate people by retweeting
what’s relevant to
10. Create a hashtag your cause
that are relevant,
popular, easy to 13. Share your
understand & progress, goals and
short where theRs. go
11. Integrate other 14. Recognize
communications opportunities to
channels – Facebook, spontaneously
YouTube, website, fundraise or draw
email attention to your
cause
21. Thanks to the phenomenal causes around the world that
powered this presentation
22. Let’s stay in touch. Tweet me!
@RituSharma1
Ritu@SM4NP.org
Hinweis der Redaktion
Twitter is unifying people that would otherwise no know of one another and giving people the opportunity to learn more about issues that matter to them. Today, we’ll take a look at how the principles Twitter to earn support.Let’s take a trip around the world!
Use listsABLA – created lists and follows lists relevant to their missionJanessa is a changemaker creating & following lists specific to her personal objectives & workMideast Youth follows people specific to their mission