The document provides 5 tips for nonprofits to leverage LinkedIn: 1) Build your brand by adding a volunteer/causes field to profiles. 2) Grow your community on Company pages. 3) Find free talent for volunteering and boards through advanced search. 4) Share knowledge through Groups and LinkedIn Today. 5) Make connections to fill structural holes in the network. It encourages nonprofits to take advantage of the 3.7 million nonprofit professionals and 130,000 organizations on LinkedIn to connect talent with opportunities to make a positive impact.
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Meg Garlinghouse: Leveraging LinkedIn for Good
1. Leveraging LinkedIn for Good
Social Media for Nonprofits
Conference
Mountain View
July, 2012
Recruiting Solutions
2. 5 Tips
Build your brand (Profile page)
Grow your community (Company pages)
Find talent for free – Volunteers & Board (Advanced search)
Share knowledge and insights (LinkedIn Today, Groups)
Fill the structural hole (InMaps)
3. LinkedIn’s mission
Connect the world’s professionals to make
them more productive and successful
Connect Talent with Opportunity
4. LinkedIn for Good’s Mission
Connect the talent and passion of
professionals with opportunities to use their
skills to make a positive impact on the world
5. Did you know…..
78% of professionals would like to join a nonprofit board*
70% of LinkedIn members agree that it is really important for
volunteer opportunities to match their skills and interest**
75% of LinkedIn members would be open to virtual volunteering
opportunities that use their specific skills and talents**
THEY ARE JUST WAITING TO
BE FOUND ON LINKEDIN
Sources:
*Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research
**2011 LinkedIn Volunteer Survey
6. Are Nonprofits on LinkedIn?
There are over 3.7mm nonprofit professionals
From over 130,000 nonprofit organization
Representing 205 countries
8. Use the network to build your brand
Share the causes you care
about
Encourage your board
members/donors/volunteers
and employees to add the
field to their profile
24. Be the Broker in the Structural Hole
InMap (http://inmaps.linkedinlabs.com/)
25. Recap of 5 Tips
1. Add the Volunteer/Causes field to your profile (Brand)
2. Tell your story on Company pages (Community)
3. Find a skilled volunteer or board member (Talent)
4. Participate in a Group and take advantage of LinkedIn Today
(Knowledge and Insights)
5. Invest in the network that we have benefited from (Connect)