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Google Analytics for
   Social Media


          June 2012

  Eric Squair | eric@squair.ca
Eric Squair




Google Analytics for Social Media | eric@squair.ca
Google Analytics



 How many visits did
our site get last month?




   Google Analytics for Social Media | eric@squair.ca
Google Analytics


Who are our highest-value visitors,
 where do they come from, and
      what do they want?




        Google Analytics for Social Media | eric@squair.ca
1. Install Analytics (Properly)




        A web-based tool that
       records (anonymously)
        visits to your website

          Google Analytics for Social Media | eric@squair.ca
2. Set Goals




Some definition of success for your site.
  Successful completion of a goal is a
             ‘conversion’
         Google Analytics for Social Media | eric@squair.ca
3. Use Social Settings


                      Social Reports give
                    detailed information on
                    visits from social media
                           to your site




 Google Analytics for Social Media | eric@squair.ca
3. Social Settings




Google Analytics for Social Media | eric@squair.ca
4. Webmaster Tools




Google Webmaster Tools tells you how
 the rest of the internet is interacting
              with your site

      Google Analytics for Social Media | eric@squair.ca
5. Ignore Garbage




                                             flickr: RobW_
Google Analytics for Social Media | eric@squair.ca
Garbage!




Google Analytics for Social Media | eric@squair.ca
Not Garbage!




Google Analytics for Social Media | eric@squair.ca
Recap

1. Install Analytics (Properly)
2. Set Goals
3. Set up ‘Social Settings’
4. Link to Google Webmaster Tools
5. Ignore Garbage



         Google Analytics for Social Media | eric@squair.ca
For more information:
     http://analytics.google.com

        Conversion University
google.com/support/conversionuniversity




           Google Analytics for Social Media | eric@squair.ca
Google Analytics
for Social Media


     Questions?
   eric@squair.ca




 Google Analytics for Social Media | eric@squair.ca

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Eric Squair, Online Communications Consultant

  • 1. Google Analytics for Social Media June 2012 Eric Squair | eric@squair.ca
  • 2. Eric Squair Google Analytics for Social Media | eric@squair.ca
  • 3. Google Analytics How many visits did our site get last month? Google Analytics for Social Media | eric@squair.ca
  • 4. Google Analytics Who are our highest-value visitors, where do they come from, and what do they want? Google Analytics for Social Media | eric@squair.ca
  • 5. 1. Install Analytics (Properly) A web-based tool that records (anonymously) visits to your website Google Analytics for Social Media | eric@squair.ca
  • 6. 2. Set Goals Some definition of success for your site. Successful completion of a goal is a ‘conversion’ Google Analytics for Social Media | eric@squair.ca
  • 7. 3. Use Social Settings Social Reports give detailed information on visits from social media to your site Google Analytics for Social Media | eric@squair.ca
  • 8. 3. Social Settings Google Analytics for Social Media | eric@squair.ca
  • 9. 4. Webmaster Tools Google Webmaster Tools tells you how the rest of the internet is interacting with your site Google Analytics for Social Media | eric@squair.ca
  • 10. 5. Ignore Garbage flickr: RobW_ Google Analytics for Social Media | eric@squair.ca
  • 11. Garbage! Google Analytics for Social Media | eric@squair.ca
  • 12. Not Garbage! Google Analytics for Social Media | eric@squair.ca
  • 13. Recap 1. Install Analytics (Properly) 2. Set Goals 3. Set up ‘Social Settings’ 4. Link to Google Webmaster Tools 5. Ignore Garbage Google Analytics for Social Media | eric@squair.ca
  • 14. For more information: http://analytics.google.com Conversion University google.com/support/conversionuniversity Google Analytics for Social Media | eric@squair.ca
  • 15. Google Analytics for Social Media Questions? eric@squair.ca Google Analytics for Social Media | eric@squair.ca