Interested in raising money online, but not sure where to get started? Learn the first ten steps from an industry expert who has helped nonprofits and political candidates raise over $216 million through the power of social media.

1. Social Fundraising 101: How to Jumpstart Your Social Fundraising Campaigns

2. Today Why Social Fundraising? How to Launch a Campaign Top 5 tips

3. $300 Billion donated by individuals each year in the US Source: 2008 Chronicle of Philanthropy

4. Online Giving is on the Rise 13% 35-55% 2010growth rate online giving 2010 giving Source: 2010 Blackbaud, 2010 Giving USA n.b.: “large” non-profits growing online giving at 55%

5. People ask People to give.

6. Social changeseverything…

7. Psychology of Engagement Giving makes people happier. Happy people give more. Oppenheimer & Olivola (2010), Isen & Levin (1972), Aderman (1972), Harris & Huang (1973), Kazdin & Bryan (1971), Isen, Horn & Rosenhan (1973), Konow & Earley (2008), Wang & Graddy (2008), Williams & Shiaw (1999), Batson (1987, 1991), Cialdini (1987), Plato, Aristotle, Bible, Torah, Koran, etc. etc….

8. How it Works

9. The most important thing: Launch - Don’t aim for perfection… You have to launch a campaign and learn from it! - You get a 2nd, 3rd, and even 30th chance to make a 1st impression

10. Case Study Annual Campaign: Target: $125,000 Japan Campaign: $18,045 Test Campaign: $3,995 Dec Jan Feb Mar Apr Nov

11. Social Donation Every supporter was asked to recruit her neighbor, boss, co-worker, friend…

12. Results 100Gifts 136Gifts 17,053 Impressions = 100Gifts

13. Results 52% increase in donation yield… $18,695 $12,300 += Social-Multiplier Cycle

14. Goal: $20,000,000

15. Goal: $20,000,000

16. Goal: $5,000,000

17. Goal: $100,000,000

18. Your Launch Plan

19. The Basics Step 1:Pick an objective People “give through,” not “to” example… “We are raising $22,500 by October 15 for a new classroom at our Buwaidhaa school in Sudan… This means educating 30 more students!”

20. The Basics Step 2:Sanity-check your target Is your date less than 3 months out? Is your $ target achievable? # of supporters 2% response rate (historical actuals) $75 average donation 1.5 social multiplier example… formula… 10,000 supporters X X $22,500 X

21. The Basics Step 3:Set giving levels Make them meaningful $50 buys 10 used textbooks $500 sponsors one child through graduation $5,000 sponsors a classroom of 30 students Remember… People give “through,” not “to”

22. The Basics Step 4:Upload content on Fundly Pick a short video Use pictures with human faces Keep text to a minimum

23. Launch! Step 5:Send out an email Use your existing list Use the strategy you already built Target: “We are raising $22,500 by October 15…” Objective: “This will allow us to open one new classroom…” Make the email personal—address it from you Send personal update emails once per week

24. Launch! Step 6:Facebook Share with your personal network once per week Make it personal “Join me in building a school! We are 50% of the way to adding a classroom for 30 kids in Sudan” Post to your Facebook Fan page daily Ask questions Provide updates

25. Launch! Step 7:Twitter Tweet 2x per day - Lunchtime and quitting time Use hashtags Retweet

27. Launch! Step 8:Recruit help Get your top supporters to set up their own pages Think: board members, volunteers, celebrity endorsers, partners, etc. Rinse and repeat: the bigger the team, the better the results

28. Launch! Step 9:Embed on your site Get your webmaster to embed the donation form on your own website As easy as embedding a YouTube video Make sure all channels of communication are aligned for the duration of your campaign Email Direct mail Website Social networking

29. Victory Step 10:Celebrate! Announce your milestones Post updates to Facebook and Twitter, encouraging continued donations When your goal is reached, shout it from the rooftops! People like to be part of a winning team Thank them for their support and they will support you again Where possible, provide evidence of the difference the money is making (on-the-ground photos and video)

30. Top 5 Tips Start with your current supporters Do not be shy Make a direct ask Tell donors what their money will do Align all channels

31. Good Luck!