Breaking Through: Get Parents and Other Busy People To Take Action!
This document outlines strategies for getting busy parents and others to take action through grassroots organizing. It discusses the policy priorities of MomsRising.org and barriers to engagement like lack of time. Five key principles for engagement are outlined: be nimble, test ideas, maintain dialogue, open engagement avenues, and have fun. The document then details a "layer cake" approach to organizing that incorporates online and grassroots tactics like technology-enabled advocacy, sharing personal stories, proxy representation at events, on-the-ground actions supported by online engagement, traditional and new media outreach, and rapid response. It emphasizes testing new approaches, collaboration, and keeping engagement creative, respectful of people's time, metrics-driven,
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Breaking Through: Get Parents and Other Busy People To Take Action!
- 1. Breaking Through: Get Parents & Other Busy People to Take Action Anita Sarah Jackson, JD Director of Social Media Strategy, MomsRising.org @Anita_Sarah MomsRising.org MamásConPoder.org
- 5. Policy Priorities • Early Learning / Child Care • Paid Family Leave • Paid Sick Days • Equal Pay • Health Care • MomsVote • Food Justice
- 7. Two Big Barriers Now you want me to write a letter?
- 8. Five Key Principles: 1. Stay nimble and responsive 2. Constantly test 3. Maintain the dialogue 4. Open as many engagement avenues as possible 5. Don’t forget joy and fun!
- 10. Testing & Experimentation Some projects get “Joyful Funerals.”
- 11. The Recipe for “Layer Cake” Organizing – Make YOUR Cake!
- 12. 1. Synergistic Collaboration: Aligned Organizations & Policy Partners Identify issue-experts who can advise on strategy, timing, targeting, and effective messaging.
- 13. 2. One-Click Member Advocacy Citizen engagement supported by technology. Fast action that will have an impact.
- 15. - The MomsRising Stories Program -
- 16. Create an item that is a proxy for those who can’t be there in person that on-the-ground leaders can deliver to leaders. These can include member messages, stories, and more that were collected online to represent those who can’t be there in-person with leaders. This amplifies member voices. This often gets more media attention than people. 4. “Citizen Presence/Member Voice” Proxy Apple-O-Grams with member messages for leaders
- 18. 6. Amplifying On-The-Ground Actions with Online Engagement Members also provide same-day, online, e-mail, phone, Twitter, and Facebook back up for on-the- ground deliveries and activities.
- 19. 7. Traditional Media Outreach Educate and broaden the audience and amplify pressure on leadership.
- 20. 8. New Media Blogs, Twitter, Facebook, and more. Using modern communication technologies to break through and be heard.
- 21. 9. Growing a Movement, Testing New Technologies & Rapid Response T
- 23. From Grassroots to Grasstops: Having a Powerful Impact
- 24. Key Lessons Learned • Provide multiple ways to engage • Collaborate • Be creative and experiment • Honor busy lives and intelligence • Utilize metrics to keep the organization on track with goals • Be ready to act fast and to learn from experience • Quickly cut programs that aren’t proving highly effective • Keep it fun!
- 25. Thank You