Laura Huddle, Senior Category Manager, Eventbrite
Twitter Handle: @LauraColtrin
Join Laura for this session to learn about the latest event technologies to leverage for your next event or fundraiser. She’ll cover top trends in the industry and cost-effective tools to immediately apply to your next event to save time and dollars, and even improve your event experience.
4. [Your Name]
[Today’s Date]
Attendees and organizers are already using mobile
regularly to receive information.
Tech Trend #1: Mobile
Old
Method
Current
Trend
Impact
Paper brochures, posted signs, PDF attachments
to emails, last minute trips to the printer.
Easily provide attendees with the information they
need at their finger tips.
5. [Your Name]
[Today’s Date]
• People use different devices at different times of the day.
• 67% of shoppers report having started shopping on one
device, but completed the purchase elsewhere.
Mobile Usage
6. [Your Name]
[Today’s Date]
Your Event Registration Should:
• Have an optimized purchase flow
• Enable mobile event discovery
• Enable mobile event sharing via social
media, text and email
Mobile Trends: Event Registration
8. [Your Name]
[Today’s Date]
• 18% of traffic to fundraising pages comes from mobile
devices
• 23% of participants in P2P-driven events and
campaigns choose to use mobile tech
• Campaigns using mobile technology raise up to 2.95x
more.
• Donations on mobile web browsers has grown 205% YoY!
Mobile Fundraising in 2013
9. [Your Name]
[Today’s Date]
Passbook
• Seamless attendee experience
• Easy to add tickets &
registrations to Passbook
• Attendees will see their
registrations to upcoming events
• Location and time-based
notifications
Mobile Trends: Post Purchase
10. [Your Name]
[Today’s Date]
• Bid on mobile phones during
event
• Live updates on progress and
deadline
• Payouts at end of event NP Charity Ball
Mobile Tools: Auctions
12. [Your Name]
[Today’s Date]
New Technology: BidPal
• Great way to engage younger
demographic
• Investment / high cost
• Increased silent auction
revenue by 60%
Case Study: The Leukemia &
Lymphoma Society
13. [Your Name]
[Today’s Date]
Case Study: The Leukemia &
Lymphoma Society
• Fund the Fight program
• Interface was user friendly and
people were able to give easily
• Increased revenue because
people could still bid during
dinner
• People paid more attention to
auction than ever before
• Spotlight on items that hadn't
been bid on
15. [Your Name]
[Today’s Date]
• Easy way to set up an HTML mobile
app
• Tapcanvas is a freemium product
Doubledutch is pricier; includes more
features
HTML Mobile App Creation
16. [Your Name]
[Today’s Date]
Benefits
• Convenience for attendees
• Extra revenue from sponsorships
• More visits for presenters
• Added interactivity
What should be in your guide?
• Schedule
• Presenter Listings
• Social Media
• Maps
• News
• Feedback
Mobile Event Guide
18. [Your Name]
[Today’s Date]
Point of sales, badge/ticket scanners, lead
retrieval hardware, business cards, etc.
Hardware technology is constantly becoming
more advanced and cheaper (thanks to Moore’s
Law).
Trend #2:
Technology
Old
Method
Current
Trend
Impact
With improvements to widely available hardware
devices, companies are replacing specialized
hardware with these devices.
19. [Your Name]
[Today’s Date]
• Allows trade show vendors and
attendees to swap information
• Uses iOS and Android devices
• Turns any Android or iOS device into
a digital guest list or ticket scanner
Hardware Trends: QR Code Scanning
20. [Your Name]
[Today’s Date]
• Fast event entry
• Avoid duplicates
• Go paperless
• Consider all the tools you need for entry
management:
• Internet
• iPads / smartphones
• Signage
Hardware Trends: Entry Management
22. [Your Name]
[Today’s Date]
Turn any Android or iOS device into a credit card
processor with a ‘swiper’ that connects to the audio
jack
Hardware Trends: Card Readers
24. [Your Name]
[Today’s Date]
Social media tools make
it easier to connect with
audiences
Trend #3:
Social
Old
Method
Current
Trend
Impact
Feedback forms, paper
surveys, manual Q&A
Enhanced attendee
networking & community
building
25. [Your Name]
[Today’s Date]
Twitter Wall
1
2
3
Aggregate posts from a hashtag
Display throughout your event
Publish and monitor the conversatio
28. [Your Name]
[Today’s Date]
Poll Everywhere
1
2
3
Ask your audience a poll question
Watch & display as responses
come in!
Audience answers in real time on
mobile, web or Twitter
33. [Your Name]
[Today’s Date]
• View event info & schedule
• Locate exhibitor booths on tradeshow map
• Request 1:1 meetings with others
• Discover who they already know
• See new contacts they should meet
Pathable Event Network
35. [Your Name]
[Today’s Date]
• Enables constant accessibility
• Creates new ways to raise money
• Facilitates speedy entry management
• Enables point of sale for walkups, donation
merchandise
• Increases networking opportunities
• Fosters continued community
Take Advantage of New Event Trends
Mobile
Technology
Social
How Tech Mobile and Social are Transforming Events
Services are being re-engineered to advantages of mobile devices (constant accessibility, location awareness, integrated camera, etc)
We’re all walking around with mini computers in our pockets.
Importance of targeted multi-channel marketing and multiple device optimization. AM smartphones as people are still in bed or during commute to workDaytime PC while at workAt nits on tablets while lounging or watcing TVSo, its important to think about these implications when it comes to organizing an event.
Everything is going mobile: nearly 50% of americans own a smartphone, 2011 smartphone sales exceeded personal computer salesEngagement on a mobile device: living our live on a mobile deviceOptimized mobile purchase flowTrain exampleMobile to encourage social, email and text sharingAlso consider utilizing a mobile version of your websiteMobile event registration is growing rapidlyJanuary 2013: 13% of Eventbrite registrationsJanuary 2014: 25% of Eventbrite registrations336%growth in gross registration sales from 2012 to 2013
Everything is going mobile: nearly 50% of americans own a smartphone, 2011 smartphone sales exceeded personal computer salesEngagement on a mobile device: living our live on a mobile deviceOptimized mobile purchase flowTrain exampleMobile to encourage social, email and text sharingAlso consider utilizing a mobile version of your websiteMobile event registration is growing rapidlyJanuary 2013: 13% of Eventbrite registrationsJanuary 2014: 25% of Eventbrite registrations
Mobile event tools enable better events
New techPassbook is one such technologyKeep all registration in one place, where frankly we are living our livesdelivering a barcoded e-ticketmay be a departure from your traditionalCourtesy to the attendee:
TanyaAuctions (silent or otherwise).
Learned about BidPal from other LLS chapters that are bigger (and made the decision to use it for the GBA chapter once they saw it in action)--> took the risk hoping it would catch on--> program that they thought would be the right audience
Used to use Greater Giving
– only pay for high-end features + accessible on any smartphone platform immediately
Have an event app that is up to date and compellingWe created a partnership with guidebookreal time event information portable and mobileMake sure your guide plugs into social media (facebook, twitter, instagram)A well-informed attendee = happy attendee,
Moore’s Law: Data density doubles every year; as technology gets better it’s going to get increasingly cheaper
AdvantageEasy to incorporate into eventsDisadvantageAttendees need to have ability to scan
BloodhoundDifferent versionsScan and email you informationGrab info and import into csv or excelIntegrates directly into Salesforce
Walkups, direct donations at event,
Tweetchat & Twitterfall are great free services Ask Quesitons – encourage conversation
MailChimp: export attendees into email recipient list. SurveyMonkey: send surveys to attendees after eventPaperless Post: integrate ticketing into your invitationPardot: track + import attendees into your marketing analytics.
MailChimp: export attendees into email recipient list. SurveyMonkey: send surveys to attendees after eventPaperless Post: integrate ticketing into your invitationPardot: track + import attendees into your marketing analytics.
MailChimp: export attendees into email recipient list. SurveyMonkey: send surveys to attendees after eventPaperless Post: integrate ticketing into your invitationPardot: track + import attendees into your marketing analytics.
MailChimp: export attendees into email recipient list. SurveyMonkey: send surveys to attendees after eventPaperless Post: integrate ticketing into your invitationPardot: track + import attendees into your marketing analytics.
Send private messages Start forum discussionsPut the power of the experience in the hand of the attendeeLocate specific exhibitor boothsCreate and edit their own customized scheduleNetwork before, during and after the eventA social network for your event.Whatever app you use at the event, the goal is to have Informed and networked attendees that can carry on past your event
Put the power of the experience in the hand of the attendeeLocate specific exhibitor boothsCreate and edit their own customized scheduleNetwork before, during and after the eventA social network for your event.Whatever app you use at the event, the goal is to have Informed and networked attendees that can carry on past your event