2. Walt Disney: The Background Founded on October 16, 1923 by brothers Walt and Roy Disney as an animation studio One of the biggest Hollywood Studios Licensor of: - 11 theme parks - Several television networks, including ABC and ESPN
3. Headquarters and primary production facilities The Walt Disney Studios in Burbank, California It has been a component of the Dow Jones Industrial Average since May 6, 1991 Mickey Mouse serves as the official mascot of The Walt Disney Company
4. Mickey Mouse Mickey Mouse was created in 1928 by Walt Disney and Ub Iwerks and voiced by Walt Disney Birthday: November 18, 1928 Comic animal cartoon character Icon for The Walt Disney Company Mickey Mouse one of the most recognizable symbols in the world
8. Walt Disney Studio - To serve the current innovation of the entertainment industry Parks and Resorts - A place “ Where Dreams Come True” - Disneyland Resort, Anaheim California - Walt Disney World Resort, Lake Buena Vista, Florida - Tokyo Disney Resort, Urayasu, Chiba - Disneyland Resort Paris, Marne La Valle, France - Hong Kong Disneyland, Penny’s Bay, Lantau Island Walt Disney: Strategies
9. Disney Consumer Products - Disney Consumer Products and affiliates (DCP) extend the Disney brand - Toys, books, magazines, interactive games, foods and beverages, stationery, electronics and fine art Walt Disney: Strategies
10. Disney Interactive Media Group - Responsible for the creation and delivery of Disney branded interactive entertainment and informational content across multiple platforms such as: i) online ii) mobile and video game Walt Disney: Strategies
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14. Walt Disney: Financial Performance The following table summarizes the fourth quarter and full year results for fiscal 2010 and 2009 (in millions, except per share amounts):
16. Competitor: Warner Brothers A fully integrated, broad-based entertainment company Global leader in the creation, production, distribution, licensing and marketing in their related businesses, across all current and emerging media and platforms. The company stands at the forefront of every aspect of the entertainment industry such as: - Feature film, TV and home entertainment production - Worldwide distribution to DVD, digital distribution, and animation - Comic books, licensing, international cinemas and broadcasting
19. Walt Disney: In Future Develop new business models to levitate the risks associated with them Overcome 2 entertainment industry’s challenges: - File sharing - Copyright infringement Adapt and change their management system in order to integrate into the digital age Follow its philosophy to make people happy Recognize new technology trends and develop plans to minimize the risks associated with technology
