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IBM SmartCloud
                        Application Performance and Monitoring

                                                  RTView for APM
                                                     Webinar




    © 2012 SL Corporation. All Rights Reserved.

1                                                                  © 2012 SL Corporation. All Rights Reserved.
Presenters




                                 Mac Devine                       Tom Lubinski
                                 Director CTO, Cloud Portfolio    Founder, CTO
                                 IBM Global Technology Services   SL Corporation




    © 2012 SL Corporation. All Rights Reserved.                                                                         i
2                                                                                  © 2012 SL Corporation. All Rights Reserved.
Agenda

            IBM SmartCloud
            SmartCloud Application Services
            RTView Application Monitoring
            RTView for SmartCloud
            Demo
            Q&A




    © 2012 SL Corporation. All Rights Reserved.                                        i
3                                                 © 2012 SL Corporation. All Rights Reserved.
Cloud capabilities built upon a common
    platform and based on open standards

                                                           Business Process as a Service
                                                               Software as a Service



                                                                   Platform as a Service



                                                              Infrastructure as a Service


                                                          Design           Deploy          Consume




        Private & Hybrid Clouds                     Managed Cloud Services                           Cloud Business Solutions
            Cloud Enablement Technologies           Infrastructure and Platform as a Service         Software and Business Process as a Service




                Expert Integrated Systems


                                      Commitment to open standards and a broad ecosystem
    © 2012 SL Corporation. All Rights Reserved.

4                                                                                                                     © 2012 SL Corporation. All Rights Reserved.
Services Oriented Architecture (SOA)
Provides Foundation of Change
          Pre-SOA applications were                      Pre-Cloud IT was
            monolithic & inflexible                    monolithic & inflexible

                      Application                        IT


                                                              Application Services

                                                              Middleware Services
                       Applications Composed
                             of Services                      Infrastructure Services

                                                         IT Composed of Services



            SOA decomposed monolithic                   Cloud decomposes IT into
             applications into reusable           services, enabling flexible IT, with new
             services, improving agility                     delivery models


    © 2012 SL Corporation. All Rights Reserved.

5                                                                                    © 2012 SL Corporation. All Rights Reserved.
“App Economy” is driving significant changes

            ENGAGING USER EXPERIENCE                         MOBILE FIRST                  DevOps

               Elevated expectations for                Development to multiple   Frictionless development
               user experience                          form factors              to operations cycle




         “SMALL TEAMS”                                                                             APIS & FRAMEWORKS
    Different talent
                                                  APP ECONOMY                                     APIs unlock data as a
    requirements: small highly                                                                    platform to create new
    skilled development teams                     • 20M apps installed                            ecosystems
                                                    daily on facebook
                                                  • 50B mobile app
                                                    downloads in 2012
      “THE HACKER WAY”                            • + 500K US jobs in                                 “CLOUD SCALE”
    • Facebook-like software
                                                    last 3 years                                  Leverage cloud scale to
      development approach                                                                        support millions of devices
    • Short, frequent
      incremental release cycles


    © 2012 SL Corporation. All Rights Reserved.

6                                                                                                   © 2012 SL Corporation. All Rights Reserved.

6
New challenges and opportunities

 • New frameworks and languages
        – Increase developer productivity
        – Reduce time to market or time to
          business value
 • New devices and domains
        – Mobile, social, analytics, SaaS
 • New data types and requirements
        – Big data, data deluge driving data tier
          elasticity
        – Flexible NoSQL, Hadoop solutions
        – Realtime, streaming data
        – Post-hadoop: Realtime + scaling
 • New APIs and methods of access
        – RESTful APIs, JSON, Oauth
        – Cloud services brokers, marketplaces
        – Big data as a service


 © 2012 SL Corporation. All Rights Reserved.

77                                                  © 2012 SL Corporation. All Rights Reserved.
SmartCloud Application Services (SCAS)


                                   Cloud Enabled Workloads                    Cloud Centric Workloads

                           DevOps, Team Services, Support Legacy         Specific environment tools, multi-tenant
      Application
                                Programming Environments                               enabled, …
       Lifecycle



                                   Dedicated or Shared Relational        Highly scaled, distributed, HA, NOSQL,
      Application
      Resources                       DBaaS, Msging aaS, …                           Info feeds, …..


                             Custom patterns for dedicated instances       Multitenant environments. Resliant
      Application            Automated patterns for popular app styles   Purpose built environments: BI, BPM, ….
     Environments



                           Optimized environments for key common         Rich set of partner aaS apps on IBM SC
       Application             packaged apps – SAP, Oracle ….            with optimized access, configuration, HA
      Management


                             Integration adapters for traditional and    Integration adapters to cloud services.
       Integration          custom apps; Dedicated Integration Hub              Integration as a Services


                             Compatibility with existing systems         Exploitation of new environments

    © 2012 SL Corporation. All Rights Reserved.

8                                                                                                 © 2012 SL Corporation. All Rights Reserved.
SmartCloud services support PureSystems
        The first members of a new family of expert integrated systems with:
        • Built-in expertise to address complex business and operational tasks automatically
        • Integration by design to tune systems for optimal performance and efficiency
        • Simplified experience from design to purchase to maintenance
           IBM PureFlex System                                   IBM PureApplication System
         Launch:                                                                Launch:
         STG Services                                                           SWG Services
         GTS-Affinity                                                           EIS Development Hub (beta)
         GTS Private Cloud Services                                             GTS SmartCloud Services


        IBM SmartCloud Enterprise                                               IBM SmartCloud Application
        and Enterprise+                                                         Services (3Q)
                                                     Platform as a Service
        (roadmap TBD)
                                                                                • Develop and test on IBM SCAS
          • Integrate your private cloud                                        and deploy on your private cloud
          NGP System to IBM                       Infrastructure as a Service
                                                                                Troy Application System - or vice
          SmartCloud to leverage IaaS                                           versa
          bursting for hybrid workloads
                                                                                • Provides deployment flexibility
          • Provide fast, cost                                                  and cost savings
          effective, on-demand capacity
                                                                                • Leverages IWD technology

    © 2012 SL Corporation. All Rights Reserved.                                 •Leverages DB2 DBaaS
9                                                                                          © 2012 SL Corporation. All Rights Reserved.

    9
SCAS provides linkage to PureSystems
                      Ready for PureSystems                                        Ready for SmartCloud
                             Program                                                Services Program


                                                                       PureApplication
                                   Flex System                          Services on


                                                 App System
                                                                      PureSystems are
                                                                        SmartCloud



                                                              SCAS




                                                                                            SCAS
                                                                                                   SCE+
                                                                                                           SCE
     3 paths for                                                     Application Services                                         3 paths for
   certification (3                                                        on SCE.                                              certification (3
    criteria lists)                                                                                                              criteria lists)


Workflow validation                                                                                                      Workflow validation
for Flex System is                                                                                                         is done through
 done through Virt                                                                                                        Ecosystem COE
App Factory. App                                                                                                          except for SCAS.
System and SCAS                                                      Hybrid Cloud                                        SCAS validation is
validation is done                                                                                                       done through IIC’s.
 through the IIC’s.
                          PureSystems Showcase                                         SmartCloud Services
                                                                                           Showcase
                                                                                             SmartCloud
                                       Flex System
                                                                      SmartCloud              Enterprise
                                                                      Application                    SmartCloud
                                     App System
 © 2012 SL Corporation. All Rights Reserved.                           Services                      Enterprise +
1034                                                                                                                © 2012 SL Corporation. All Rights Reserved.
RTView

       • SL Corp: 25 years experience
         monitoring mission-critical systems –
         deep domain expertise in
         SOA/middleware monitoring
       • Application monitoring summary
         views of all deployed components
       • Detailed views of infrastructure
         components to be able to pinpoint
         and detect application bottlenecks
       • Lightweight solution extends existing
         monitoring tools and applications




 © 2012 SL Corporation. All Rights Reserved.

11                                               © 2012 SL Corporation. All Rights Reserved.
Selected RTView Customers




                                                             Financial
                                                             Services




                                               eCommerce/    RTView      Energy/
                                                  Retail    Customers    Telecom




                                                              Other




 © 2012 SL Corporation. All Rights Reserved.

12                                                                                 © 2012 SL Corporation. All Rights Reserved.
Your
     Systems                                                     RTView for APM

                                      Solution          Data                 Server                     Client
      Existing                        Packages        Adapters
     Monitoring                                                    Transform, Correlate, Analyze   Browsers, Tablets
       Tools                                                                                              ,
                                        WebSphere                                                     Desktops
                                        Application     JMS
                                          Server
                                                                                                       Event
        Infra-                                                                                      Management,
      structure                                                       In-Memory Data Cache
                                                                                                     End-to-End
                                                                                                      Visibility,
                                        WebSphere       JMX                                         Self Service
                                           MQ

       Middle-                                                                                       Notifications
        ware
                                                                              Rules
                                               DB2      SQL
                                                                    Alerts               Actions
     Custom &
     Packaged
       Apps                                                            Dependency Mapping
                                          Netcool
                                         WebLogic       Log4j
                                                                                                       Reporting
                                         GlassFish                           Historian
                                          TIBCO                                                     Rest Interface
                                                                                                       History
       CMDB                                                                                             SQL



 © 2012 SL Corporation. All Rights Reserved.

13                                                                                                    © 2012 SL Corporation. All Rights Reserved.
RTView
        Uniquely Suited to SOA/Middleware Monitoring

         1. Bring in data and events from other sources

         2. App support teams can create intuitive, application-centric views
            and alerts around what they want to see vs. cookie cutter single
            view approach

         3. Use existing monitors and tools to feed RTView single-pane-of-
            glass views

         4. Flexible architecture supports monitoring of complex and
            distributed infrastructure and applications




 © 2012 SL Corporation. All Rights Reserved.

14                                                                  © 2012 SL Corporation. All Rights Reserved.
RTView
         Application-Centric Summary Views




            OOCL World Wide                    Hospitality Card application at Harrah’s   Banking Applications & Services
            Shipment Tracking                  casino gaming tables                       Availability and Performance Monitoring




             Tax Season at Intuit              Major investment bank: high level          End to end Application Data flow view
                                               and application component health
 © 2012 SL Corporation. All Rights Reserved.

15                                                                                                        © 2012 SL Corporation. All Rights Reserved.
RTView
        Uniquely Suited to Middleware Monitoring

        App support teams can create intuitive, application-centric views and
        alerts around what they want to see vs. cookie cutter single-view
        approach
                                               •   Flexible



                                                              •   Customizable

                                                                                 •        Configurable




 © 2012 SL Corporation. All Rights Reserved.

16                                                                               © 2012 SL Corporation. All Rights Reserved.
RTView
        Uniquely Suited to Middleware Monitoring


        Use existing monitors, tools to feed RTView single-pane-of-glass views




 © 2012 SL Corporation. All Rights Reserved.

17                                                                 © 2012 SL Corporation. All Rights Reserved.
IBM SCAS Environment                                             RTView for APM

                                                                        Server                      Client
                                                               Transform, Correlate, Analyze   Browsers, Tablets
               Public                                                                                 ,
               Cloud                                                                              Desktops

                                                                                                   Event
                     App1
                                                                                                Management,
                                       App2          App3        In-Memory Data Cache
                                                                                                 End-to-End
                                                                                                  Visibility,
                                                                                                Self Service
            WebSphere
            Application
              WebSphere                 DB2      WebSphere
              Server
               Application
                 WebSphere
                                                    MQ
                                                   WebSphere                                     Notifications
                 Server
                  Application         RTView          MQ
                    Server            Adapter        RTView
                                                     Adapter              Rules
                     RTView
                     Adapter        Private
                                    Cloud                      Alerts                Actions

                  Public
                                                                  Dependency Mapping
                  Cloud
                                                                                                   Reporting
                                           Private
                                                                        Historian
                                           Cloud                                                Rest Interface
                                                                                                   History
                                                                                                    SQL



 © 2012 SL Corporation. All Rights Reserved.

18                                                                                                © 2012 SL Corporation. All Rights Reserved.
RTView
        Application Monitoring for the SmartCloud™

        • Lightweight monitoring of your cloud-
          enabled applications
        • Simple, rapid deployment

        • Correlate events with services and
          applications to determine business
          impact


        Support for:
           • WebSphere® Application Server
           • DB2®
           • WebSphere MQ®
           • Netcool ® (via standard RTView
             interfaces)
           • Infrastructure metrics from any
             other vendor
 © 2012 SL Corporation. All Rights Reserved.

19                                                © 2012 SL Corporation. All Rights Reserved.
RTView – APM for Application Support Teams
        • Correlate events with services and applications to determine business
          impact

        • Enable application support teams to fully customize how they want to view
          performance information

        • Integrate events and performance data from all existing monitoring tools




 © 2012 SL Corporation. All Rights Reserved.

20                                                                        © 2012 SL Corporation. All Rights Reserved.
Demo




 © 2012 SL Corporation. All Rights Reserved.

21                                                    © 2012 SL Corporation. All Rights Reserved.
Resources


        1. Product: RTView for APM
               http://www.sl.com/products/rtviewforapm.shtml
        2. Solution: RTView for SmartCloud
               http://www.sl.com/solutions/IBM_users.shtml
        3. IBM SmartCloud Solution Showcase
               http://www-304.ibm.com/partnerworld/gsd/showcase.do?cd=SCS
        4. IBM Global Solutions Directory
               http://www-304.ibm.com/partnerworld/gsd/scsolutiondetails.do?solution=47051




 © 2012 SL Corporation. All Rights Reserved.

22                                                                         © 2012 SL Corporation. All Rights Reserved.
Questions

                                                    Contact
                                                 info@sl.com
                                               +1 415.927.8400


 © 2012 SL Corporation. All Rights Reserved.

23                                                               © 2012 SL Corporation. All Rights Reserved.

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RTView - Monitoring Service for SmartCloud Applications

  • 1. IBM SmartCloud Application Performance and Monitoring RTView for APM Webinar © 2012 SL Corporation. All Rights Reserved. 1 © 2012 SL Corporation. All Rights Reserved.
  • 2. Presenters Mac Devine Tom Lubinski Director CTO, Cloud Portfolio Founder, CTO IBM Global Technology Services SL Corporation © 2012 SL Corporation. All Rights Reserved. i 2 © 2012 SL Corporation. All Rights Reserved.
  • 3. Agenda IBM SmartCloud SmartCloud Application Services RTView Application Monitoring RTView for SmartCloud Demo Q&A © 2012 SL Corporation. All Rights Reserved. i 3 © 2012 SL Corporation. All Rights Reserved.
  • 4. Cloud capabilities built upon a common platform and based on open standards Business Process as a Service Software as a Service Platform as a Service Infrastructure as a Service Design Deploy Consume Private & Hybrid Clouds Managed Cloud Services Cloud Business Solutions Cloud Enablement Technologies Infrastructure and Platform as a Service Software and Business Process as a Service Expert Integrated Systems Commitment to open standards and a broad ecosystem © 2012 SL Corporation. All Rights Reserved. 4 © 2012 SL Corporation. All Rights Reserved.
  • 5. Services Oriented Architecture (SOA) Provides Foundation of Change Pre-SOA applications were Pre-Cloud IT was monolithic & inflexible monolithic & inflexible Application IT Application Services Middleware Services Applications Composed of Services Infrastructure Services IT Composed of Services SOA decomposed monolithic Cloud decomposes IT into applications into reusable services, enabling flexible IT, with new services, improving agility delivery models © 2012 SL Corporation. All Rights Reserved. 5 © 2012 SL Corporation. All Rights Reserved.
  • 6. “App Economy” is driving significant changes ENGAGING USER EXPERIENCE MOBILE FIRST DevOps Elevated expectations for Development to multiple Frictionless development user experience form factors to operations cycle “SMALL TEAMS” APIS & FRAMEWORKS Different talent APP ECONOMY APIs unlock data as a requirements: small highly platform to create new skilled development teams • 20M apps installed ecosystems daily on facebook • 50B mobile app downloads in 2012 “THE HACKER WAY” • + 500K US jobs in “CLOUD SCALE” • Facebook-like software last 3 years Leverage cloud scale to development approach support millions of devices • Short, frequent incremental release cycles © 2012 SL Corporation. All Rights Reserved. 6 © 2012 SL Corporation. All Rights Reserved. 6
  • 7. New challenges and opportunities • New frameworks and languages – Increase developer productivity – Reduce time to market or time to business value • New devices and domains – Mobile, social, analytics, SaaS • New data types and requirements – Big data, data deluge driving data tier elasticity – Flexible NoSQL, Hadoop solutions – Realtime, streaming data – Post-hadoop: Realtime + scaling • New APIs and methods of access – RESTful APIs, JSON, Oauth – Cloud services brokers, marketplaces – Big data as a service © 2012 SL Corporation. All Rights Reserved. 77 © 2012 SL Corporation. All Rights Reserved.
  • 8. SmartCloud Application Services (SCAS) Cloud Enabled Workloads Cloud Centric Workloads DevOps, Team Services, Support Legacy Specific environment tools, multi-tenant Application Programming Environments enabled, … Lifecycle Dedicated or Shared Relational Highly scaled, distributed, HA, NOSQL, Application Resources DBaaS, Msging aaS, … Info feeds, ….. Custom patterns for dedicated instances Multitenant environments. Resliant Application Automated patterns for popular app styles Purpose built environments: BI, BPM, …. Environments Optimized environments for key common Rich set of partner aaS apps on IBM SC Application packaged apps – SAP, Oracle …. with optimized access, configuration, HA Management Integration adapters for traditional and Integration adapters to cloud services. Integration custom apps; Dedicated Integration Hub Integration as a Services Compatibility with existing systems Exploitation of new environments © 2012 SL Corporation. All Rights Reserved. 8 © 2012 SL Corporation. All Rights Reserved.
  • 9. SmartCloud services support PureSystems The first members of a new family of expert integrated systems with: • Built-in expertise to address complex business and operational tasks automatically • Integration by design to tune systems for optimal performance and efficiency • Simplified experience from design to purchase to maintenance IBM PureFlex System IBM PureApplication System Launch: Launch: STG Services SWG Services GTS-Affinity EIS Development Hub (beta) GTS Private Cloud Services GTS SmartCloud Services IBM SmartCloud Enterprise IBM SmartCloud Application and Enterprise+ Services (3Q) Platform as a Service (roadmap TBD) • Develop and test on IBM SCAS • Integrate your private cloud and deploy on your private cloud NGP System to IBM Infrastructure as a Service Troy Application System - or vice SmartCloud to leverage IaaS versa bursting for hybrid workloads • Provides deployment flexibility • Provide fast, cost and cost savings effective, on-demand capacity • Leverages IWD technology © 2012 SL Corporation. All Rights Reserved. •Leverages DB2 DBaaS 9 © 2012 SL Corporation. All Rights Reserved. 9
  • 10. SCAS provides linkage to PureSystems Ready for PureSystems Ready for SmartCloud Program Services Program PureApplication Flex System Services on App System PureSystems are SmartCloud SCAS SCAS SCE+ SCE 3 paths for Application Services 3 paths for certification (3 on SCE. certification (3 criteria lists) criteria lists) Workflow validation Workflow validation for Flex System is is done through done through Virt Ecosystem COE App Factory. App except for SCAS. System and SCAS Hybrid Cloud SCAS validation is validation is done done through IIC’s. through the IIC’s. PureSystems Showcase SmartCloud Services Showcase SmartCloud Flex System SmartCloud Enterprise Application SmartCloud App System © 2012 SL Corporation. All Rights Reserved. Services Enterprise + 1034 © 2012 SL Corporation. All Rights Reserved.
  • 11. RTView • SL Corp: 25 years experience monitoring mission-critical systems – deep domain expertise in SOA/middleware monitoring • Application monitoring summary views of all deployed components • Detailed views of infrastructure components to be able to pinpoint and detect application bottlenecks • Lightweight solution extends existing monitoring tools and applications © 2012 SL Corporation. All Rights Reserved. 11 © 2012 SL Corporation. All Rights Reserved.
  • 12. Selected RTView Customers Financial Services eCommerce/ RTView Energy/ Retail Customers Telecom Other © 2012 SL Corporation. All Rights Reserved. 12 © 2012 SL Corporation. All Rights Reserved.
  • 13. Your Systems RTView for APM Solution Data Server Client Existing Packages Adapters Monitoring Transform, Correlate, Analyze Browsers, Tablets Tools , WebSphere Desktops Application JMS Server Event Infra- Management, structure In-Memory Data Cache End-to-End Visibility, WebSphere JMX Self Service MQ Middle- Notifications ware Rules DB2 SQL Alerts Actions Custom & Packaged Apps Dependency Mapping Netcool WebLogic Log4j Reporting GlassFish Historian TIBCO Rest Interface History CMDB SQL © 2012 SL Corporation. All Rights Reserved. 13 © 2012 SL Corporation. All Rights Reserved.
  • 14. RTView Uniquely Suited to SOA/Middleware Monitoring 1. Bring in data and events from other sources 2. App support teams can create intuitive, application-centric views and alerts around what they want to see vs. cookie cutter single view approach 3. Use existing monitors and tools to feed RTView single-pane-of- glass views 4. Flexible architecture supports monitoring of complex and distributed infrastructure and applications © 2012 SL Corporation. All Rights Reserved. 14 © 2012 SL Corporation. All Rights Reserved.
  • 15. RTView Application-Centric Summary Views OOCL World Wide Hospitality Card application at Harrah’s Banking Applications & Services Shipment Tracking casino gaming tables Availability and Performance Monitoring Tax Season at Intuit Major investment bank: high level End to end Application Data flow view and application component health © 2012 SL Corporation. All Rights Reserved. 15 © 2012 SL Corporation. All Rights Reserved.
  • 16. RTView Uniquely Suited to Middleware Monitoring App support teams can create intuitive, application-centric views and alerts around what they want to see vs. cookie cutter single-view approach • Flexible • Customizable • Configurable © 2012 SL Corporation. All Rights Reserved. 16 © 2012 SL Corporation. All Rights Reserved.
  • 17. RTView Uniquely Suited to Middleware Monitoring Use existing monitors, tools to feed RTView single-pane-of-glass views © 2012 SL Corporation. All Rights Reserved. 17 © 2012 SL Corporation. All Rights Reserved.
  • 18. IBM SCAS Environment RTView for APM Server Client Transform, Correlate, Analyze Browsers, Tablets Public , Cloud Desktops Event App1 Management, App2 App3 In-Memory Data Cache End-to-End Visibility, Self Service WebSphere Application WebSphere DB2 WebSphere Server Application WebSphere MQ WebSphere Notifications Server Application RTView MQ Server Adapter RTView Adapter Rules RTView Adapter Private Cloud Alerts Actions Public Dependency Mapping Cloud Reporting Private Historian Cloud Rest Interface History SQL © 2012 SL Corporation. All Rights Reserved. 18 © 2012 SL Corporation. All Rights Reserved.
  • 19. RTView Application Monitoring for the SmartCloud™ • Lightweight monitoring of your cloud- enabled applications • Simple, rapid deployment • Correlate events with services and applications to determine business impact Support for: • WebSphere® Application Server • DB2® • WebSphere MQ® • Netcool ® (via standard RTView interfaces) • Infrastructure metrics from any other vendor © 2012 SL Corporation. All Rights Reserved. 19 © 2012 SL Corporation. All Rights Reserved.
  • 20. RTView – APM for Application Support Teams • Correlate events with services and applications to determine business impact • Enable application support teams to fully customize how they want to view performance information • Integrate events and performance data from all existing monitoring tools © 2012 SL Corporation. All Rights Reserved. 20 © 2012 SL Corporation. All Rights Reserved.
  • 21. Demo © 2012 SL Corporation. All Rights Reserved. 21 © 2012 SL Corporation. All Rights Reserved.
  • 22. Resources 1. Product: RTView for APM http://www.sl.com/products/rtviewforapm.shtml 2. Solution: RTView for SmartCloud http://www.sl.com/solutions/IBM_users.shtml 3. IBM SmartCloud Solution Showcase http://www-304.ibm.com/partnerworld/gsd/showcase.do?cd=SCS 4. IBM Global Solutions Directory http://www-304.ibm.com/partnerworld/gsd/scsolutiondetails.do?solution=47051 © 2012 SL Corporation. All Rights Reserved. 22 © 2012 SL Corporation. All Rights Reserved.
  • 23. Questions Contact info@sl.com +1 415.927.8400 © 2012 SL Corporation. All Rights Reserved. 23 © 2012 SL Corporation. All Rights Reserved.

Editor's Notes

  1. Sources:20M apps installed daily on facebook$ 17.5B mobile app industry50B mobile app downloads est in 2012 + 500K US jobs in last 3 years $15B value of facebook apps ecosystem1. + 500K jobs WHERE THE JOBS ARE: Research by Dr. Michael Mandelhttp://www.technet.org/wp-content/uploads/2012/02/TechNet-App-Economy-Jobs-Study.pdfSouth Mountain Economics, LLCFebruary 7, 2012Graph: Help-wanted ads for computer and mathematical occupations that contain the word ‘app’; 12-month moving averageData: The Conference Board15B ecosystem around facebook apps. 20M apps installed daily on facebook The Facebook App Economy, Sept 19 , 2011http://www.rhsmith.umd.edu/digits/pdfs_docs/research/2011/AppEconomyImpact091911.pdfDigits center for digital innovation , technology and strategy , University of Maryland3. Opportunities in the App Economy - The New Paradigm for Winning by MediaAgility, Version 1.0http://www.mediaagility.com/wp-content/uploads/2011/01/eBook-Apps-Economy-v1.0.pdfTalking about the smartphone industry, a research commissioned by Getjar , has projected that the global mobile phone app industry would reach to a humongous $17.5 billion by 2012, which is by far more than that of worldwide CD sales, which it predicted would stand at $13.83 billion for that year. In terms of number of downloads, the research document reckoned that the mobile apps download would zoom up to 50 billion in 2012 from 7 billion in 2009. Besides, another research done by the analyst firm Yankee (5)Group pointed out that the mobile apps business in the US alone would stand at $1.6 billion in 2010, and it would rise to some $11 billion in 2014. .