Define your unique brand identity, including the mission, vision and values for your own personal brand and career.

1. What’s Your Story?
Presented by Shanna Kurpe

2. Today’s Agenda
Mission
Vision
Values

3. What is a Mission Statement?
Definition of Your Purpose
What Your All About

4. Developing a Mission Statement
Write Down the Following:
What is Important to You?
What are Your Core Personal Attributes?
What are Your Past Successes?
What are Your Future Goals?

5. What is a Vision?
Aspirations for the Future
Hopes and Dreams

6. Develop a Vision Statement?
Write Down the Following:
Where Do You See Yourself in 2, 5, 10 or 20 years?
What Goals to You Want to Accomplish?
What Kind of Person do You Want to Be?

7. What are Core Values?
Attitudes and Beliefs that
Define Who You Are
The Foundation of How
and Why You Perform

8. Developing Your Core Values
Write down the following:
What do You Believe?
What are Your Core Ethics?
What do You Care About?
What Motivates You to Act?

9. Example
Mission | To help businesses solve communication problems
through innovative design that works.
Vision | To become an inspirational interactive designer
within a major advertising agency.
Values | Diligence. Creativity. Entrepreneurialism.

10. Next Segment
Defining Your Target Market: Who’s Your Audience?

11. Sources
CounterPath. Our Values. 2011. Web. 25 February 2011.
Creative Consultants. I am ?. 2010. Web 25 February 2011.
European Federation of Allergy and Airway Diseases Patients Association.
Vision. 2011. Web. 25 February 2011.
Mehta, Nirav. This Space for Rent. 2008. The Buzz Bin. Web. 25 February
2011.
Norton Creative Solutions. Mission Statement. 2011. Web. 25 February 2011.
Reardon, Jeremiah. Brand Me Please. 7 July 2010. Beyond Credentials. Web.
25 February 2011.