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Creative Message & Incentive Strategy  for Sprint Nextel - The Adventures of Mandy and Dylan-   Ledvi Beza   Tanla Bilir    Maria Elizalde    Ashley LaMantia    Jing Wang    Shanna Tumbleson
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page:   of 16
Target Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],Page:   of 16 * Data collected in 2005
Key Strategic Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page:   of 16
Key Objectives Page:   of 16
Customer Insights Page:   of 16
MECCAS Model Page:   of 16
Creative Message ,[object Object],Page:   of 16
College Talk Plan Page:   of 16
Creative Execution ,[object Object],[object Object],[object Object],Page:   of 16
Meet Mandy and Dylan Page:   of 16 Hey mom! I'll be a little late tonight… Yes dad! I’ll stay at Kelly’s home, see you tomorrow…
Creative Delivery Page:   of 16 where what when
Customer Incentives  ,[object Object],[object Object],[object Object],Page:   of 16
Internal Marketing Page:   of 16
Internal Incentives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page:   of 16
Evaluation  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page:   of 16

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Marketing Campaign Proposal for Sprint/Nextel - 2006