Learn how to share your personal brand story with your target audience to develop you career.

1. How Are You Going to Share Your Story?
Presented by Shanna Kurpe

2. Agenda
What is Integrated Marketing?
Set Goals for Your Campaign
Select Tactics for Your Campaign

3. What is Integrated Marketing?
A Holistic View of
Marketing
Taking Multiple
Approaches to Spreading
the Same Message
Being Ubiquitous

4. Integrated Marketing
The Right Message
The Right Time
The Right Place

5. Setting Goals
Build Awareness
Create Positive Interactions
Gain Employment
Develop Clientele
Establish Expertise
Become a Thought Leader

6. Selecting Tactics
Social Networking
Social Sharing
Social Publishing

7. Next Segment
Planning Your Integrated Campaign: Social Networking

8. Sources
Burghardt+Dore. Integrated Marketing Wheel. 2011. Web. 25
February 2011.
Creative Consultants. I am ?. 2010. Web 25 February 2011.
Digerati Life. Goals. 2008. Web. 3 March 2011.
Mehta, Nirav. This Space for Rent. 2008. The Buzz Bin. Web. 25
February 2011.
Reardon, Jeremiah. Brand Me Please. 7 July 2010. Beyond
Credentials. Web. 25 February 2011.