This document proposes a video production partnership between VNA video production company and Rapiscan. It outlines VNA's capabilities and experience producing videos for various clients. The document suggests a package plan for Rapiscan involving the production of various video types over 12 months, including product demonstrations, corporate videos, and video news releases. Example packages are provided, with costs outlined in "production credits" equivalent to around £1,000 each. Additional creative video add-ons are also listed. The document hopes to interest Rapiscan in further discussion of a video production partnership.

1. Rapiscan
Video Production Proposal/Conversation Starter
26th March 2013
Daniel Kennedy, Producer/Director

2. About VNA
 VNA is a Video Production Company
 We make all kinds of films for all kinds of clients for all budgets
 Our clients include: The Co-operative Bank, Kellogg’s, Britannia
Building Society, Visit Blackpool, Visit Manchester... and lots of
smaller companies too.
 We also own a platform which hosts Broadcast Quality Footage
and distributes video news releases to journalists
 We have two editing suites, a dedicated fast-fibre connection and
over £250,000 of broadcast quality camera equipment and
lenses
 SHOWREEL Watch Here

3. Rapiscan and VNA
 Many of our clients need lots of video content on their website
 We can price up individual jobs, no problem!
 But we can also devise a package plan for a series of films
 The client benefits from bulk-buying
 We benefit from consistent work and the ability to pre-plan our workloads

4. Quality versus Quantity?
 The internet is full of low-grade videos; cheap and cheesy green-screen studio
backdrops with hammy presenters trying to present products like professional
TV journalists.
But nobody really watches these films, because they’re boring and obviously
focused on selling rather than informing.
 We take our time, think about what’s required and endeavour to produce
something that’s interesting, at least to a target market that is interested in your
product.
You wouldn’t produce a shoddy piece of print and video is no different.
 A good, well-made video speaks volumes about your product and can outlast
other marketing collateral.

5. What We Think
 Rapiscan is a market leading technology company. It is not in the business of mass-
marketing consumer goods.
 The team responsible for investing in sophisticated aviation screening or cargo
inspection equipment will be experts (to some extent) in their fields.
 We think that smart and intelligent films are need to engage these key decision
makers rather than a plethora of low-grade cheap films.
 We would suggest that the right film nuanced to your target audience’s interests will
be a powerful and longer-lasting brand-building asset in your marketing armoury.
 Will a mixture of shorter informative videos and video news releases, combined with
some more creative, thought-leadership corporate films will deliver for Rapiscan?
 Please have a look at this highly-targeted creative internet film we produced for a
property developer seeking to inform Chinese and US investment bankers, it may
give you some ideas…
Watch Here

6. Possible Types of Production for Rapiscan
 Video News Releases New Tourism Centre in City Centre Click to View
 Event Attendance Films with Vox Pops All-Energy Conference
Click to View
 Product Demonstrations Powerspin Infomercial Click To View
 Timelapse (short term) Visitor Centre re-fit Click to View
 Timelapse (long term) Orkneys Wind Farm Click to View
 Client Testimonial Manchester Central: what our Clients say Click To View
 Corporate Videos Interview with Manchester Airport CEO Click to View
 Round Table Industry Discussions Welsh Government Click to View
 Creative Content/Corporate Videos Creative Showreel Click to View

7. Production Credits
 On longer contracts where a client engages us on multiple projects, we sometimes
simplify our pricing process by working in Production Credits.
 1 Production Credit is a full day of a Director/Producer’s time and includes a full
day of a technician, whether camera operator or editor.
 1 Production Credit is roughly equivalent to £1,000.
 The video production process requires a level of experience to deliver a client’s
film.
 Getting it right means having an experienced producer to oversee the production
process, organise the shoot, establish key messages, directing the shoot and then
working alongside the editor.
 Working in Production Credits benefits the client because we view all the separate
requirements as a whole job-lot, rather than pricing-up every bit of work, additional
piece of equipment needed or extra hours required to complete the job.
 In short a client who contracts with VNA for a series of films gets good VFM. It also
means that we save time on pricing-up jobs – which takes time! – and saves
everyone money.

8. Examples of VNA Production Package
Video Production - 12 month Timescale
 1 x Creation of motion graphic of client ident to top and tail films 2 PC
 1 x Dedicated Drive to store client library/media assets and edit files 0.5 PC
 3 x Conference Videos in 1 location per film 6 PC
 2 x Product Demonstrations in 1 location per film 4 PC
 1 x Corporate Video, in-depth multi-interview/location of 5-7 mins 8 PC
 2 x Client Testimonial Films or mini case studies 1 x location 4 PC
 2 x Video News Releases x 1 location 2 PC
 2 x Timelapse 1 location installation of kit in-situ 2 PC
TOTAL £28,500 +VAT
Note Travel/Accommodation/Disbursements or location hire costs are in addition to the fees and
are agreed with client in advance, on a per job basis.

9. Additional Creative Video Add-Ons Package:
 Extensive motion graphic treatment and animations in a film 3 PC
 1 x Scripting, Ideas and production of viral film, multi location 10 +? PC
 1 x Industry Roundtable 4 contributors, 3 cameras, jib arm etc 5 PC
 In situ Motion Control (programmable camera arm) product shots 4+ PC
Note Travel/Accommodation/Disbursements or location hire costs are in addition to the fees and
are agreed with client in advance, on a per job basis.

10. Rapiscan and VNA
We hope you have found this interesting.
If this sounds like the basis for further discussion then we would be keen to hear from you.
Thank You
Daniel Kennedy
Producer/Director
danielk@videonewsagency.com
0845 676 6400 / 07970 058 092