Patient research provides clients with in-depth knowledge and actionable insights in patients’ experience, impact of their disease on their daily life, the way they deal with their condition and medical devices and the information they need and search for. As patient research is booming nowadays, the need to get patients more engaged and provide clients with deeper insights is growing. As patient research can be complex and overwhelming for both the patient as well as the researcher, we have decided to share best practices based on our extensive experience in this field. This webinar will take the audience through the main stages of the research process: study design, recruitment, fieldwork, moderation and reporting. We will share best practices which are aimed at inspiring qualitative researchers and fieldwork managers either to engage in patient research or to enhance their current services.

1. Patient Research
Ana Edelenbosch
Senior Research Executive
Keetie Bleijenberg
Today’s webinar host
Sharing Best Practices In Patient Research

2. Tears?
Heart- breaking
story… what to do?
Projective
techniques?
Timing?
Has respondent
passed away?
Sensitive topic?
Respondent
got sick…
and now?

3. Study design
Keep your target group
in mind when deciding
upon methodology &
techniques

4. mobile sensitive future
Study design
time

5. Stay focused on the essentials
Recruitment

6. profile
recruitment
long
timelines
flexible to
reschedule
Recruitment

7. ‘Tell me your story! I’ll take time to listen…’
Moderation

8. Practical tips for moderators
Moderation
Be a good
host
Communicate
on their level
Manage
expectations

9. Presentation of the results
Sharing (if possible) the results leads up to more engaged participants

10. Presentation of the results
live
participation
video
diaries
brainstorming
sessions

11. I see and I forget.
I hear and I remember.
I do and I understand.
Confucius

12. Questions?

13. Ana Edelenbosch
a.edelenbosch@skimgroup.com
+31 10 282 3594
Go to www.skimgroup.com/webinars
for today’s presentation slides and more!
Keetie Bleijenberg
k.bleijenberg@skimgroup.com
+31 10 282 3535
#skimwebinar
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