Media evaluation

1. WHAT KIND OF MEDIA INSTITUTION MIGHT
DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

2. WHAT IS THE DISTRIBUTORS ROLE?
 The distributor controls the marketing and circulation of movies in
theatres and also home viewing such as on DVD and blue ray.
 Distributors control how media products are marketed to the
audience but also how they are marketed to appeal to the
audience in order to create a target market. This is vital because
if a film has not target audience or is not promoted no one will
know about it, without awareness the movie gains no profit.
 A distributor is an individual or organisation who will represent
your film at festivals and markets around the world and who will
attempt to sell it to television (including terrestrial, cable and
satellite), airlines and other companies that show short films.
Some major short film distributors in the UK are (in alphabetical
order): Dazzle, Futureshorts, Network Ireland TV and Shorts
International.

3. COMPARISON: TO OTHER THRILLER OPENNINGS
 Our film title and opening can be compared to The Black Widow.
This is because in The Black Widow the antagonist challenges
the typical stereotype as she is a woman who goes from husband
to husband killing them and taking their money. However in our
production the antagonist has a different motive but the concept
between the two correlate. In addition our antagonist is implied
though hints throughout our opening but at the end of the opening
it is clear, that it is the little girl who people would least expected
to be the murderer. Similarly in The Black Widow no one was
aware that she was the one conducting the murders but it was
revealed and the character challenges the typical gender of
antagonist and their motives. Additionally this is also where we
developed the name for our production and putting a twist on it to
make it original.

4. WHO WOULD DISTRIBUTE OUR FILM?
 We decided that it would be more ideal if our thriller was an UK
independent short film this is because Hollywood distribution
companies are often a conglomerate company. Meaning that they
own a number of stages involved in getting a film to an audience
for example a studio may own the production company, the
distribution and marketing stages plus the exhibition stage. This is
why our production is more likely to be a UK independent
however that leaves the distribution or finding a distributor down
to us as a production company to distribute it to film festivals in
hopes to find a distributor. If a distributor is found it would be
successful but it would be our decision whether we take up the
offer or not. Examples of UK independent distributors are; IVT,
Film4 and BBC. Even though our story line being able to appeal
to a larger audience , our budget and unknown actresses will limit
us to production at a smaller scale than Hollywood blockbuster
standards.

5. UK INDEPENDENT HOLLYWOOD STUDIOS

6. INITIAL RELEASE?
 The Initial release our production will be exhibited by
multiple local independent cinemas and houses for
example at the Watershed and the Regent Street Cinema
instead of a multiplex which has chains of cinemas. Once
the film is released and has been viewed it will then be
screen on television and online sites where the viewer is
able to pay to watch it which will increase the revenue.
However not on illegal streaming sites as this will not
benefit us or bring, profit in for our production. Additionally
DVDs will be released also but at a later date because
they help to create a new audience who may not have
seen the film because they prefer the home private
viewing more. And the fact that they are really cheap to
make means more profit for us.

7. MARKETING/ADVERTISING
 The advertising of our film will mainly be on social media because it is
an indie and secondly, it is the cheapest form of advertising. Through
social platforms such as Instagram, Facebook and Twitter this type of
advertising also benefits us because our target audience are apart of the
younger demographic. And the younger demographic which we are
targeting use social media outlets which means they will be aware.
Furthermore it spreads also though “WORD OF MOUTH” which is when
one person asks the other and the other asks another and so on and
this is another way that information about the film will spread. If our film
was a Hollywood block buster we would advertise in more expensive
and bigger ways for example on billboard, the side of buses, Ad-shells
and posters. Additionally, we would also have to promote and have
event such as film screening and have the movie stars (the well known
actors) to do interview at radio stations or on television programmes for
examples THE REAL, THE WENDY WILLIAMS SHOW- and more. But
because we choses to be an indie we also decided to put out trailers
before the release of our film. On YOUTUBE which is another media
platform we will have the sizzle, teaser and the official trailer to create a
BUZZ around the film.

8. PRODUCTION COMPANY
 A production company helps to create the film its assists in budgeting ,casting, scripting and
more. The company usually looks over the film from when its just an idea to completion. They
are responsible if anything goes wrong on the film for instance if an actor was injured or if any
property is damaged.
 Pre- Production: the planning stage of the film process
 Production: when the filming of the product takes place
 Post-Production: the editing of the product stage
Our Titles and Credits in Order
 Production Company
 Distributor
 Title
 Main Actress
 Actress
 Actor
 Production Designer
 Makeup Artist
 Editor
 Producer
 Director