The document discusses why companies should implement green business practices. It outlines the concept and evolution of green business and its benefits, which include reducing costs, attracting eco-conscious customers, and improving public image. Examples are given of multinational corporations like Panasonic and IKEA that have achieved significant environmental and economic benefits by implementing green strategies such as using renewable energy and reducing waste. The document concludes that companies should establish green policies and monitor their impact to gain a competitive advantage through sustainable practices.