The team of the Merano Tourist Office has a long-term competence as far as open data are concerned and an open approach to digital innovation. It is eager to cooperate with partner institutions such as NOI Techpark and IDM. CC0 is a license which favours smooth distribution of data, this is even more important in tourism, an area in which images play the main role. This is the reason why the requests for quotations sent to photographers contain the clause about CC0. This has a little higher fee as a consequence, but it's worth the value of the distribution of Merano's images. There are also big players confirming this good strategy.

1. 1
Open Data Hub Day
Merano Tourist Office & CC0 – A real case study

2. 2
What is CC0?

3. 3
CC0 & PERMISSIONS
CC0 1.0 Universal (CC0 1.0)
Public Domain Dedication
The person who associated a work with this deed has dedicated the work to the public domain by waiving all of
his or her rights to the work worldwide under copyright law, including all related and neighboring rights, to the
extent allowed by law.
You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking
permission.*
*source: https://creativecommons.org/publicdomain/zero/1.0/deed.en

4. 4
Approach to Open Data

5. 5
APPROACHTO OPEN DATA
- Team’s know-how and background
- Cooperation withTIS/IDM/NOI

6. 6
SEARCH & USE OF FREE IMAGES - FLICKR

7. 7
SEARCH & USE OF FREE IMAGES - FLICKR

8. 8
SEARCH & USE OF FREE IMAGES - FLICKR

9. 9
SEARCH & USE OF FREE IMAGES - PIXABAY

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SEARCH & USE OF FREE IMAGES - PIXABAY

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How to request CC0?

12. 12
REQUEST

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RESPONSE BY PHOTOGRAPHERS
Doubled price
A little increased price
Value of a broader dissemination of pictures

14. 14
SUCCESSFUL CASE HISTORY RIJKSMUSEUM AMSTERDAM
SAFETY → DIGITALIZATIONOFTHE MOST IMPORTANTARTWORKS

15. 15
SUCCESSFUL CASE HISTORY RIJKSMUSEUM AMSTERDAM

16. 16
SUCCESSFULCASE HISTORY RIJKSMUSEUM AMSTERDAM
“Let’s think of the Gioconda, everybody knows which artwork it is, but maybe
not everyone knows where it is, therefore, thanks to digitalization I conserve
works, but I also let them circulate freely and the more this happens, the
more people’s desire to go to the museum grows, because the eye desires
what it sees.”*
Taco Dibbits – Director of the Rijksmuseum
*Source

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How to insert intoTIC-Web?

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PRACTICAL STEPS

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PRACTICAL STEPS

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How does the picture get into ODH and the web?

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FROM THE SERVER TO ODH TO THE WEB
TIC-Web
meran.eu
suedtirol.info
Südtirol Mobile
GuideApp

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INVOLVED TEAM
Chantal Redavid
Content
Management
Judith Ladurner
Production
Alessio Leone
Production
Sandy
Kirchlechner
Communication

23. 23

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Content Is King,
But Distribution Is Queen
And SheWearsThe Pants.
Jonathan Perelman of BuzzFeed