From startup to stardom with Brownie Brittle
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You’ll get a taste of success the moment you sink your teeth into Brownie Brittle’s startup-to-stardom story. Literally! Because Nancy Eichler, Brownie Brittle’s Vice President, Global Digital and Social, will be serving up these decadent treats while sharing the ups and downs of this company’s rise to fame.
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From startup to stardom with Brownie Brittle
- 1. Engaging Fans - Bootstrapping Our Way to Success 07.09.15
- 2. We’ve Got the Edge on Brownies™! Engaging Fans While Bootstrapping ©2015, Brownie Brittle, LLC – all rights reserved
- 3. Our Challenges Engaging Fans While Bootstrapping ©2015, Brownie Brittle, LLC – all rights reserved A product no one had ever heard of No budget No budget Vultures working to knock us off Overcrowded industry
- 4. Our Path Forward Engaging Fans While Bootstrapping ©2015, Brownie Brittle, LLC – all rights reserved
- 5. Our Path? Engaging Fans While Bootstrapping Reality – Digital Tilts the Playing Field in Favor of the Start-up Old Notion – Digital Levels the Playing Field for the Start-up ©2015, Brownie Brittle, LLC – all rights reserved Digital
- 6. Our Path? Engaging Fans While Bootstrapping ©2015, Brownie Brittle, LLC – all rights reserved
- 7. Our Path? Use Digital to Gather a Massive Salesforce Engaging Fans While Bootstrapping ©2015, Brownie Brittle, LLC – all rights reserved
- 8. Our Path - Use Digital to Gather a Massive Salesforce Engaging Fans While Bootstrapping GOAL - Find/Create Uber Fans – e.g. Our Salesforce 1 - Partner UP – with those having a stronger following Bloggers, Complimentary Businesses, etc. 2 - Gain Credibility – Awards and accolades 3 - Reward partners and fans – a lot 4 - Respond to EVERYONE 5 - Listen ©2015, Brownie Brittle, LLC – all rights reserved
- 9. 1 - Partner UP – with those having a stronger following Engaging Fans While Bootstrapping 1 2 3 Baskets n Beyond giveaways Orange Leaf Yogurt The Weinstein Co. ©2015, Brownie Brittle, LLC – all rights reserved
- 10. 2 – Gain Credibility – awards and accolades Engaging Fans While Bootstrapping 1 Exchange of Value Key Exposure Search Out Awards ©2015, Brownie Brittle, LLC – all rights reserved 2 3
- 11. The importance of making people feel important Engaging Fans While Bootstrapping ©2015, Brownie Brittle, LLC – all rights reserved
- 12. 3 – Reward Partners and Fans – a lot! Engaging Fans While Bootstrapping Share the Love for Any Reason 1 Communicate with Fans and Partners 2 3 Let Them Have Fun ©2015, Brownie Brittle, LLC – all rights reserved
- 13. 4 – Respond, Respond, Respond Engaging Fans While Bootstrapping Be among the 5% ©2015, Brownie Brittle, LLC – all rights reserved
- 14. Engaging Fans While Bootstrapping 5 – Listen – fans and partners will affect positive change We’ve removed caramel coloring ©2015, Brownie Brittle, LLC – all rights reserved
- 15. Engaging Fans While Bootstrapping The importance of HOW you communicate ©2015, Brownie Brittle, LLC – all rights reserved • Be Authentic Real email Real phone number • Say, “YES” • Actionable Statements • “I don’t know” with follow up • Mistakes vs Opportunities Disney & Nordstrom
- 16. 5 – Listen – fans and partners will affect positive change Engaging Fans While Bootstrapping 2. Chose Our New Look Store buyers and fans love it ©2015, Brownie Brittle, LLC – all rights reserved
- 17. 5 – Listen – fans and partners will affect positive change Engaging Fans While Bootstrapping 3. Told Us About Unscrupulous Resellers We shut their supplier down ©2015, Brownie Brittle, LLC – all rights reserved
- 18. 5 – Listen – fans and partners will affect positive change Engaging Fans While Bootstrapping Limited production now Didn’t make food shows We knew they were coming – our fans and partners let us know what they think and where these products are, so we can keep our edge! 3. Alerted Us to Knockoffs Our Organic version is launching soon Limited International No longer in production ©2015, Brownie Brittle, LLC – all rights reserved
- 19. 5 – Listen – fans and partners will affect positive change Engaging Fans While Bootstrapping 4. Told Us What We Didn’t Know We were out of Costco Midwest! ©2015, Brownie Brittle, LLC – all rights reserved
- 20. 5 – Listen – fans and partners will affect positive change Engaging Fans While Bootstrapping 5. Became Our Biggest Advocates Wrote Letters and Made Visits to Get us Back in Costco Midwest! ©2015, Brownie Brittle, LLC – all rights reserved
- 21. Our Results Engaging Fans While Bootstrapping ©2015, Brownie Brittle, LLC – all rights reserved
- 22. Paying It Forward Engaging Fans While Bootstrapping ©2015, Brownie Brittle, LLC – all rights reserved
- 23. Sneak Peak Exclusive!! ©2015, Brownie Brittle, LLC – all rights reserved Brownie Brittle Goes Home for the Holidays Chocolate Chip with White Snowflake Drizzle Salted Caramel with Dark Drizzle Mint Chocolate Chip with Dark Drizzle Engaging Fans While Bootstrapping
- 24. Thank You & Enjoy the Brownie Brittle!! Engaging Fans While Bootstrapping ©2015, Brownie Brittle, LLC – all rights reserved nancy@browniebrittle.com @browniebrittle @nancyeichler 1-800-BROWNIE
- 25. Thank You!