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Code Venice: 
Google’s big Local Search update in 2012 - Google Places

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Code Venice: 
Google’s big Local Search update in 2012 - Google Places

Presentation SMX München 2012. With the Venice-update, Google changed the rules for how the places-results are displayed in the web-search. Get ready to relearn al lot of things you know about the local Universal-Search integration.

Presentation SMX München 2012. With the Venice-update, Google changed the rules for how the places-results are displayed in the web-search. Get ready to relearn al lot of things you know about the local Universal-Search integration.

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Code Venice: 
Google’s big Local Search update in 2012 - Google Places

  1. 1. Code Venice: Google’s big Local Search update in 2012 Presentation SMX München 2012 March 28, 2012 - 14:35 h Hanns Kronenberg 1
  2. 2. Personal information Hanns Kronenberg Study of Business Economics with an emphasis on Marketing & Statistics at the Westfälische Wilhelms-Universität Münster, Germany 1996 – 2000 Productmanagement and Business Development for TV- platforms (RTL-Group, Deutsche Telekom) 2000 – 2007 Productmanagement, Business Development and SEO for Internet-platforms (Tomorrow Focus, muenchen.de, meinestadt.de) 2007 – 2011 independent SEO-consultant Since 2011 Head of Product Management SISTRIX 2
  3. 3. Search quality highlights: 40 changes for February Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal. Source: http://insidesearch.blogspot.de/2012/02/search-quality-highlights-40-changes.html 3
  4. 4. With the Venice- update, Google changed the rules for how the places-results are displayed in the web-search 4
  5. 5. Get ready to relearn al lot of things you know about the local Universal-Search integration 5
  6. 6. Organic results Code Venice = much more hybrid local results (Blended Place Search) Google Places results 6
  7. 7. What exactly are hybrid local results? 7
  8. 8. the

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