Go all the way from newbie to Guru of Organic, Paid, and Social Media competitors research! After a brief SEMrush overview, describing its basic features, we introduce more advanced options, and then switch to competitors analysis in Social Media with the help of some must-have tools for every Community Manager!

1. Maximize your competitors research
Organic, Paid and Social Media
Elizabeth Lavrienko
Support Specialist
e.lavrienko@semrush.com
Olga Andrienko
Social Media Manager
o.andrienko@semrush.com

3. Structure:
Competitive
Analysis
SEO
PPC
Social
Media
Tools
With Elizabeth With Olga Questions! 

4. 5 Competitive Research steps
you should take

5. STEP #1 – Organic
Who my competitors really are?
SEMrush Organic Competitors report

6. STEP #2
Finding the right keywords
Domain vs Domain
Tool
+
Keyword Difficulty
Tool

7. STEP #3 – Ads
Your competitors in Ads and Organic
– are they the same?
SEMrush Ads Competitors report

8. STEP #4
Spying on your competitors’ Ads
SEMrush Domain Ads History report

9. STEP#5
Track your success!
Position Tracking Tool

10. MAXIMIZE-86C92S5G
Elizaveta Lavrienko
Customer Support Specialist
e.lavrienko@semrush.com
mail@semrush.com
promo.semrush.com

11. Social Media Tool for
Competitive Analysis

12. Free Or With Free Trial!

13. RivalIQ.com
Fb, Twitter, G+, YouTube, LinkedIn, Instagram

14. Create Landscapes
You should know your
main competitors, but
RivalIQ can suggest
some

15. See where you have the advantage

16. Check a specific social channels or metric

17. Total
Change (%)

21. Likealyzer.com - Facebook

22. Analysis + recommendations!

23. What’s good and what’s bad
Good!
Check when they’re
posting!
Hmm, I shouldn’t post
too many links on my page
Leverage your competitors’ experience!

24. Simplymeasured.com - Facebook
http://simplymeasured
.com/free-social-
media-tools

25. Enter your brand and companies you want to
compare yourself with

26. Sproutsocial.com – Twitter comparison

27. Sproutsocial.com
Engagement rate, Influence +
Follower count and mention comparison

28. Topsy.com - Twitter

29. Brand example - Ford
When?
What?
Where?

30. Talkwalker.com
Track the mentions of the brand

31. 2 free tools to use for your personal brand!

32. SumAll.com

33. Canva.com – the best free tool for an easy web
design

34. Good luck! 
Be persistent, and everything is possible! 

35. MAXIMIZE-86C92S5G
Elizaveta Lavrienko
Customer Support Specialist
e.lavrienko@semrush.com
mail@semrush.com
promo.semrush.com