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Mordy Oberstein — Wix for SEO: Separating Fact from Fiction

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Mordy Oberstein — Wix for SEO: Separating Fact from Fiction

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These slides were presented at the Semrush webinar "Wix for SEO: Separating Fact from Fiction". Video replay and transcript are available at https://www.semrush.com/webinars/wix-for-seo-separating-facts-from-fiction/

These slides were presented at the Semrush webinar "Wix for SEO: Separating Fact from Fiction". Video replay and transcript are available at https://www.semrush.com/webinars/wix-for-seo-separating-facts-from-fiction/

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Mordy Oberstein — Wix for SEO: Separating Fact from Fiction

  1. 1. Wix for SEO: Separating Fact from Fiction @mordyoberstein
  2. 2. Who is this guy? Hi, I’m Mordy Oberstein and I’m the Liaison to the SEO Community at Wix. Find me on Twitter: @MordyOberstein @mordyoberstein
  3. 3. But It’s Not Just Me… It’s Them… @mordyoberstein
  4. 4. Thousands of Engineers… UX Experts, Writers, SEOs @mordyoberstein
  5. 5. Why are we here? 1. Wix Myths 2. The Evolution of Wix for SEO 3. The Road Ahead @mordyoberstein
  6. 6. The Myths @mordyoberstein
  7. 7. Myth #1 Wix Sites Can’t Be Indexed @mordyoberstein
  8. 8. Myth #1: Debunked @mordyoberstein
  9. 9. Myth #1: Debunked @mordyoberstein
  10. 10. Myth # 2 You Can’t Rank with a Wix Site. @mordyoberstein
  11. 11. Er, Not According to Google. @mordyoberstein
  12. 12. Er, Not According to Google. @mordyoberstein
  13. 13. Er, Not According to Semrush. @mordyoberstein
  14. 14. Oh, but those are just branded keywords…. @mordyoberstein
  15. 15. Er, Not According to Semrush. @mordyoberstein
  16. 16. Oh, but that’s just one site! @mordyoberstein
  17. 17. @mordyoberstein
  18. 18. Oh, but that’s just two sites @mordyoberstein
  19. 19. @mordyoberstein
  20. 20. @mordyoberstein
  21. 21. @mordyoberstein
  22. 22. @mordyoberstein
  23. 23. With 200 million users… we could do this all day. @mordyoberstein
  24. 24. Myth #3: But, but, but you can’t do advanced SEO! @mordyoberstein
  25. 25. Myth #3: Debunked @mordyoberstein
  26. 26. Myth #4: You Can’t Edit Your robots.txt @mordyoberstein
  27. 27. Yes , you can. @mordyoberstein
  28. 28. Myth #5: You have canonical issues with your product collections. @mordyoberstein
  29. 29. No, we don’t @mordyoberstein
  30. 30. Myth #6: Wix Uses Hashbang URLs @mordyoberstein
  31. 31. Really? Hashbang URLs? Also, you can customize URL slugs! @mordyoberstein
  32. 32. Wix Myth #7: Wix Sites Don’t Have a Sitemap @mordyoberstein
  33. 33. Of course they do! Wix Sitemaps: ● Are per page type ● Automatically submitted to Google ● Max 10K URLs per secondary site map (above 10K = new sitemap) Rolling out right now: ● Don’t include URLs that have noindex or that are canonicalized to other pages ● Don’t include pages behind a gate @mordyoberstein
  34. 34. And YES, Google can read it too! @mordyoberstein
  35. 35. Wix Myth #8: Wix Uses Client-Side Rendering @mordyoberstein
  36. 36. NO! We use dynamic rendering @mordyoberstein
  37. 37. Since We’re Talking Infrastructure... @mordyoberstein
  38. 38. Wix, Images, & Your Site @mordyoberstein
  39. 39. ● Convert to WebP when appropriate ● Implement lazy loading ● Use lower quality image placeholders ● Automatically compress your images (without sacrificing quality) Imagine that... @mordyoberstein
  40. 40. Wix Myth #9: Wix Sites Are Slow @mordyoberstein
  41. 41. Definitely Not Slow on Desktop @mordyoberstein
  42. 42. The time it takes for your page to be interactive… 50% reduction on desktop. 40% reduction on mobile. @mordyoberstein
  43. 43. Certainly Possible to be Speedy on Mobile @mordyoberstein
  44. 44. More Work Is Being Done @mordyoberstein
  45. 45. Beyond the Template @mordyoberstein
  46. 46. It’s an Issue We’re Owning @mordyoberstein
  47. 47. Core Web Vitals @mordyoberstein
  48. 48. More Work Is Being Done @mordyoberstein
  49. 49. What Users Do Matters @mordyoberstein
  50. 50. Page Caching @mordyoberstein
  51. 51. All of those Engineers… are on it. @mordyoberstein
  52. 52. The Evolution of Wix @mordyoberstein
  53. 53. A Matter of Philosophy @mordyoberstein
  54. 54. Structured Data: Out of the Box @mordyoberstein
  55. 55. The Override @mordyoberstein
  56. 56. Custom Markup Code @mordyoberstein
  57. 57. ‘Tag Logic’: Scalability & Efficiency @mordyoberstein
  58. 58. More Tags… @mordyoberstein
  59. 59. The Redirector! @mordyoberstein
  60. 60. GMB Integration @mordyoberstein
  61. 61. The Road Ahead @mordyoberstein
  62. 62. More Structured Data! 1. More than one markup for static pages 2. Easier overrides for out-of-the-box markup @mordyoberstein
  63. 63. Log File Analysis @mordyoberstein
  64. 64. More for the Sitemap Sitemap with image URLs Video objects after that After that, multi-language URLs @mordyoberstein
  65. 65. More SEO Education for Our Users @mordyoberstein
  66. 66. Custom URLs!!! @mordyoberstein
  67. 67. We Want Your Feedback. Take it for a test run, let us know what you think. What did you like? What can we do better? My DMs on Twitter are OPEN reach out to me! @mordyoberstein @mordyoberstein

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