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Martha van Berkel — Structured Data: Schema Changes and Updates

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Martha van Berkel — Structured Data: Schema Changes and Updates

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These slides were presented at the SEMrush webinar "Structured Data: Schema Changes and Updates". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-schema-changes-and-updates/

These slides were presented at the SEMrush webinar "Structured Data: Schema Changes and Updates". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-schema-changes-and-updates/

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Martha van Berkel — Structured Data: Schema Changes and Updates

  1. 1. Structured Data: Schema Changes and Updates Martha van Berkel CEO, Schema App
  2. 2. MIT Queen’s University Strategy & Innovation Mathematics & Engineering alumniOf alumniOf alumniOf provider provider founder nationality owns mentions directed
  3. 3. Opportunity Expanding: New Rich Results
  4. 4. ● No longer in Beta ● Displays a licensable badge ● Tells people that license information is available for the image ● Available on mobile and desktop, and in all regions and languages that Google Search is available Image License
  5. 5. ● When people search for activities to do at home, videos and online events appear in a rich result ● People can click a video or class, and see more details ● Currently only available in English, in the US and on mobile devices ● Only for fitness-related searches Home Activities
  6. 6. ● Shipping costs and estimated delivery timeframes based on their location and your company’s shipping policies ● Overview and Stores tabs for a specific product result ● Available in the US, in English, and on mobile devices Product Enhancements: Shipping Details
  7. 7. https://schema.org/docs/releases.html
  8. 8. Martha van Berkel CEO, Schema App Email: martha@schemaapp.com Twitter: @marthavanberkel www.schemaapp.com

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