These slides were presented at the Semrush webinar "Create the Perfect Lead Magnet for Attracting Your Ideal Client". Video replay and transcript are available at https://www.semrush.com/webinars/create-the-perfect-lead-magnet-for-attracting-your-ideal-client/

1. Create the Perfect
Lead Magnet for
Attracting Your Ideal
Client
Why Your Business Will Make Lead Magnets Your #1
Source for Generating New Leads

2. About Jimmy Newson
Founder: Jimmy Newson Consulting | Moving Forward
Small Business.
Senior Advisor| New York Marketing Association
Jimmy Newson is the founder of the consulting firm that
bears his name: a business strategy, online marketing, and
sales powerhouse for small and medium enterprises. He
has been dubbed the “Profit Producer” for the
outstanding results he achieves for his many clients.
Jimmy is also the Senior Advisor for the New York
Marketing Association, as well as the Founder of Moving
Forward Small Business, a global effort to leverage the
power of marketing, technology, and innovation to reduce
startup failure and save 1 million businesses by 2050.
Email: jimmy@jimmynewson.com
Linkedin:@ jimmynewson
Twitter: @jimmynewson1
FB: @jimmylnewson
Certifications

3. What is a
Lead Magnet?

4. According to HubSpot, companies with 30 or more
optin bribes (lead magnets) generate 7x more leads
than companies with 10 or less.

5. What you will learn:
1. Step by Step Process Creating a Great High-Converting Lead Magnet
2. Choosing your Target Keyword based on your niche, industry or product
3. Picking the best Supporting Sub-Topics
4. How to find and leverage the exact questions that are on your target audiences’ mind
5. What system needs to be in place to support your lead magnet and funnel
6. Ebook Examples – An ebook that converted 21 leads in a single day.

6. Middle of Funnel
(MOFU)
Bottom of Funnel
(TOFU)
Top of Funnel
(TOFU)
Type of
Lead Magnets

7. Top
Funnel
• Cheatsheet
• Checklist
• Toolkit
• Resource
Guides
• Free Report
• State of The
Industry
• Guides
• Video Training
• Survey
• Email Course Infographic
• Video Version
• Audio Version
• Quizzes
• Giveaways
• Calculator
• Mind Map
• Process Flow Diagram
T Y P E O F L E A D M A G N E T S
( T O F U )
of

8. Middle
Funnel • Software Download
• Case Studies
• Account Registration
• Free Shipping
• Webinar
• Free Tickets To Event
• SMS Notification
• Early Bird
• Certification Program
• Free Sample
• Free Version
T Y P E O F L E A D M A G N E T S
( M O F U )
of

9. Bottom
Funnel • Discount Coupons
• Free Consultation
• Comparison Charts
• Software Demo
• Price Points
• Free Trial
T Y P E O F L E A D M A G N E T S
( B O F U )
• Free Quote
• Loyalty Programs
• Needs Analysis Call
• Sales Call
• Test Drive
of

10. Getting
Started

11. Create Your Foundation
• Clarify your niche’
• Define Your Goals – Short term and long term
• Doing an assessment of your products and services
• Define your target audience
• Find your direct online competitors
• Pick your industry leader
• What is your USP – Unique Selling Proposition
• What’s your vision, mission and purpose
1.

12. The Lead Magnet
Creation Process

13. The Step-By-Step Process
1. Pick your main keyword around our niche, problem or solution
2. Do initial keyword research
3. Move into topic related research
4. Build an outline for your lead magnet
5. Decide what type of lead magnet will work best for you
6. Write & Proofread your lead magnet
2.

14. To Brand or Not
to Brand

15. Branding options
• Branding - Logo and Colors (Branding Guide)
• Design and Formatting
• Interactive & Engagement
• Target Audience
• Well crafted and aligned CTA (Call-to-action)
3.

16. The Lead Magnet
Landing Page

17. Create a landing page
• Craft an attention getting headline
• List benefits and results of offer
• Include visual element of offer
• Fillable form (above the fold)
4.

18. 4.

19. Create a thank you page
• Thank lead for signing up and set expectations of what is next.
• Confirm that the site navigation is available on the page. (optional)
• Add social sharing icons
• Include video (recommended)
• Include link to bribe or upsell
5.

20. Email Nurture
Sequence

21. Nurturing Your New Leads
• Send follow-up email immediately
• Include similar info as thank you page
• Enroll them into a 3-5 email nurture sequence
• Tweak often to improve conversion rate
6.

22. Traffic
Sources

23. What are my traffic options?
1. Direct Traffic
2. Referral Traffic
3. Search Traffic
4. Paid Traffic
5. Social Traffic
7.

24. Launch, Promote
& Analyze Your
Funnel

25. Test and Launch your campaign
• Review and fully test your funnel
• Test your hyperlinks in your lead magnet
• Test your email nurture sequence
• Launch your promotional channels
8.

26. Analyze your results
• Review analytics and KPI’s (Key Performance Indicators)
• Make adjustments
• A/B test always (Everything if possible)
• Optimize for conversions
9.

27. Lead Magnet
Do’s

28. Lead Magnet Do’s
• Must be interactive and engaging
• Must have a clear goal for the end user
• Must be focused/hyper-focused
• Must have your unique spin or take

29. Lead Magnet
Dont’s

30. Lead Magnet Don’ts
• Provide information only
• Vague topic(s)
• Offer no real value

31. Here are Some
Ebook Examples

32. Want Help
Creating Your
Lead Magnet?

33. Go To:
www.jimmynewson.com/
leadmagnetclinic/

34. Q&A
Time

35. Get Free Trial

36. Jimmy Newson
• Email: jimmy@jimmynewson.com
• Linkedin:@ jimmynewson
• Twitter: @jimmynewson1
• FB: @jimmylnewson
Connect With Me