How to use Google+ for Social SEO SEMrush Webinar with Martin Shervington Topics Martin has covered in his presentation: 1.The relationship between website, Search and Social, and how to make all three work together using Google+ 2. How to build trust, reputation and authority 3. How to build relationships with influencers in your niche that will enable your authority to rise 4. The difference between personalized and global results, and how you can make the most of both through building your network 5. The importance of creating incredible content that helps people to solve their problems, and for which they would have been willing to pay $s 6. How to start building your community on Google+ 7. How to build up and run campaigns on Google+, including how to leverage them to achieve awesome search results Martin is a consultant, speaker, trainer and coach on all things Google+. As the founder and community manager for both Plus Your Life and Plus Your Business! his role is to support individuals and new businesses to use Google+. With a post-grad in Organizational Psychology he often runs fun experiments to learn more about the power of Google+ and share the results back with the community so we can learn together. Where you can learn more about Martin and contact him: G+ /MartinShervington YouTube /MartinShervington Soundcloud /MartinShervington Twitter /MartinSherv Instagram /MartinSherv Pinterest /MartinSherv ​Website: www.plusyourbusiness.com​ To learn how to leverage Google+ for Social SEO be sure to check out the Academy here: www.plusyourbusiness.com/academy/ It will give you everything you need to take your content into Search, and building a community who loves what you do.

1. How to use Google+ for Social SEO

2. What we will cover:
1. What is Google+?
2. What is Social SEO, and how does
it ‘work’
3. Think in terms of campaigns:
case study

3. - The relationship between website, Search and Social
- How to make all three work together using Google+
- How to build trust, reputation and authority
- How to build relationships with influencers in your niche
- The difference between personalized and global results
- The importance of creating incredible content
- How to start building your community on Google+
- How to build up and run campaigns on Google+

4. Part 1 - What is Google+?

5. The main reason to start now:
is

6. Google as the social destination

7. Google+ Communities

9. Understanding Google as the social layer

10. Adding contacts to circles from within Gmail

11. Google Authorship and personalized results

12. The role of the +1 on people’s website

13. Google+ share box from a website

14. Google Pages

15. Gain followers

16. New ‘My Business’ Dashboard

17. New ‘My Business’ Dashboard (more)

18. Google Adwords

19. Android - 57% of Americans
have a SmartPhone

20. Google Now

21. Google Hangouts

22. YouTube and Hangouts on air

23. Google+ sharing from YouTube

24. Google Drive

25. Google Calendar and events

26. Google Chrome

27. Google's Chromebook

28. Part 2 - What is Social SEO?

29. If you share publicly on Google+ it
will be indexed by Search
Other content will be indexed, and
is personalized too

30. Private results
and authorship - (changes
to pics showing in July 2014)

31. Titles...

32. Shows incognito...

35. So, how can you increase your Search results?
Here is what you need to do:
● Build a strategy as to how it fits into your overall SEO plans
● Set outcomes as to what you are seeking to achieve from a Social
SEO perspective. And I mean, put numbers on it all!
● Get started on Google+
● Create engaging content and post on a regular basis

36. ● Create a network of people who are authoritative in your subject
areas
● Build a community of people around you who are engaging on
your content
● Track the results you are getting from social direct and from
Google Search
● Scale and continue.

37. Part 3 - think ‘campaigns’

38. Pre-campaign

39. Create great content!

40. Back end of Website:
Best Title
Choose a good URL
Natural language meta description
A few tags
Appropriate categories

41. Time to create a circle!

44. Private message

45. Private message

46. Private message

47. The launch day!

52. Search results:
a) Google Plus Marketing - Page 3
b) Google+ Marketing - Page 2

54. Day 11

55. Second position on Page 2

56. About 2 weeks later...

57. Page 1 result!

58. Search for ‘What is Google?”

59. Final thoughts: build
relationships and build your
Google+ network,
because...

60. The Google+ Community
Gives You Search Results!