If you create content and are looking for ways to maximize your opportunities for earned media, then you’ve come to the right place! Sarah and James, co-hosts of the Brand Newsroom podcast, draw on their extensive experience in journalism and media to share advice on what brands can do to tell better stories.
After this presentation by Sarah Mitchell and James Lush you’ll walk away with:
- Techniques to identify whether your news is newsworthy.
- Knowledge of the essential elements every story needs to grab everyone’s attention.
- Practical tips any company can use to improve its content marketing (Examples from B2B and B2C companies are included! Not-for-profits and small businesses are also covered).
Check the video version of the presentation here: www.semrush.com/webinars/how-to-grow-your-business-with-storytelling/