Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

How To Grow A Social Media Community From Scratch

Find out the secrets of growing a strong community using Twitter chats, helpful tools and many other small things that made all the difference.

Ähnliche Bücher

Kostenlos mit einer 30-tägigen Testversion von Scribd

Alle anzeigen

Ähnliche Hörbücher

Kostenlos mit einer 30-tägigen Testversion von Scribd

Alle anzeigen
  • Als Erste(r) kommentieren

How To Grow A Social Media Community From Scratch

  1. 1. How To Grow A Social “,0,” Media Community From Scratch c; §"O| gaSEl/ lr‘Lisl1 via #ar.11e(_h| on<; l(_m
  2. 2. He/ /o / lD: T£CH/ Who am '7 /0 £0,130"! My name is Olga Head of Social Media at SEMrush 0 Contributor to SE], Social Media fie-"B A Examiner, Distilled and more :4. . l' . . . . l = l «allll l ‘, -"1'I. ‘.-»_= ,~ 3122:‘ ‘ . _. ' x‘“ . "" 1]». -.~.
  3. 3. How To Grow A Strong Community Using Twitter ». fi"O| ‘t; clSEl/ ll ush via i. iatller. l1|oiitlon
  4. 4. TWEET POPULAR CONTENT (NOT YOURS > YOURS) MONITOR & RESPOND TRACK AND ANSWER TO BRAND MENTIONS RELEVANT QUESTIONS as , » - I I . as a ' I I I ere FOLLOW 100 PEOPLE IN PARTICIPATE IN YOUR INDUSTRY DAILY TWITTER CHATS GI "II3:, %'3=I(VIIr‘| t-71'! Viki '. "5P: I0‘I(= -I f'I| I‘= >l| Iol¢I| :
  5. 5. FO LLOWE RS VS. COM MUN ITY "*2 »_ @ II;4=l~5i=1l'4I= —’II: I'¢ '0: ‘. "7*‘-. t,I’| ’l= l.2'nIIeInlI'l«m.
  6. 6. if K PARTICIPATE IN TWITTER CHATS ~; :.iCll gab E M i’l_i:3I‘l urn =4 i1t‘Ii, zf}n: jIiI«'j: n lit [:1 iii "2
  7. 7. WHAT IS A TWITTER CHAT? ONE #HASHTAG PREDEFINED TIME & DATE SELECTED TOPIC 6-10 QUESTIONS (-31% "V569-T'I: WIi"| I~‘I'Il 111:» -. ‘k1a‘I(=4j: ‘1Iiemo‘lem
  8. 8. CHATS YOU SHOULDJOIN #BUFFERCHAT Wednesday at 5 pm BST #CMWORLD Tuesday at 5 pm BST #SEOCHAT Thursday at 6 pm BST #SEMRUSHCHAT Wednesday at 4 pm BST @'"l%}II_3=. %5i'FIl'lI-'{I, I~'I'I Viki-53:16Il= l';23lIfm(ilII1:
  9. 9. tif@mEfi§D* ~. I T~. "‘? I""I"""‘ "’i“i ‘- : " I-'’- “ll _. g. , ~._ .1- - @OlgaSEMrush via #adtech| ondon
  10. 10. AUDIENCE & ENGAGEMENT You will grow your audience and increase engagement dramatically without using any paid promotion. l(«'2I‘T‘)l: ;4=l-fl‘-_1wim. ~|iI vn: fa -i‘2E, Io1Ii: I<: i‘| I~axiMin.
  11. 11. u TWITTER ENGAGEMENT +450% IN 9 MONTHS @OlgaSEI’Ii'Lisli via tiadtech
  12. 12. u TWITTER AUDIENCE FROM 7K TO 23K @OlgaSEMrush via #a(IlECIlIOiT(. IOll
  13. 13. UNLIMITED CONTENT IDEAS Loads of user-generated content. Each answer during the chat can be used in your future content. : (f1If~II': GT: ‘I: I'lIiI’| L'I'll VIP= _- 7': "’; I"'E(aF: i"“Til‘iQn. l
  14. 14. § buffer 3’ V . ’, ' ‘I5 Key Features RKLK 0/‘I1 / m-fer! (0/Ill I/ ml rnmi; aid! ’ ‘ sew” 12 Time-Saving 'lbi ; ’. . . _, ., _,. _ How To EXDI3"i SEC to Others: Tip by ’ FMS“ MM». /53’ _ ' _ - la‘ vi’ --I. -.w‘~v"i fir‘, via "-* ‘i. 'I'i. =' I ~ ‘ -I -I ISE. Mn. m:-1: .1. . I Iaimvvsi/ nvnm-/ .'n. lJ r 4:3.’ LLIV 165"‘ I . 'IIn£-’». ~,-1.‘. -I: -ul I Iiiw '‘ ii Y @OlgaSEMrush via #adtech| ondon
  15. 15. Average number of shares for semrush. com posts Average number of shares for Twitter chat recaps on semrush. com Data via Buzzsumo @iuIl; {=I1I:1l'iI>iI§:1’a vi}: -, -': r‘: u_I(= tfIiIleI1lnIo)1
  16. 16. RELATIONSHIPS WITH EXPERTS Twitter chat is a great and easy way to strengthen relationships with experts in your industry. : (f1If~II': GT: ‘I: I'lIiI’| L'I'll VII= _- 7': "’; I"'E(aF: i"“Til‘iQn. l
  17. 17. © l was super impressed by the volume of t tweets and how active It was. Nicely done? We had a great time participating and were really impressed with how organized the chat was. Thanks for having us! This was super awesoiiiel Keep ii: in mind for anything else like this’ ipr; iJO| gaSEl/ lrtisli via ttadteciiloriclon
  18. 18. HOW TURN YOUR TWITTER FOLLOWERS INTO COMMUNITY BY HOSTING ATWITTER CHAT Q! II3"-, SI§'WIr‘«Il~‘I'I VH3:‘; fiIiI(= l'filI: lII6lIII.
  19. 19. CHAT ESSENTIALS e You + Team «I Experts you're Friends with e Equipment (tools) 'Cf)l. »-Il; —t= }5I: I|'iIi‘II~‘IiIi vii: 7:“! =liIl= I1IiII‘9,II|5I¢Ili
  20. 20. TWITTER CHAT CHECKLIST - Take part in other chats - Define date/ time & topics - Invite a special guest + audience - Create visuals & promote - Celebrate your audience & your team - Analyse and improve l:5*O| gaSE I/ II Lisli via 1‘: acItE*cIi| i'_iIicl(_)iI
  21. 21. Target Audience —. & Date & Time - 3-4 Topic Ideas @ . :;:1 13.53 (‘. ‘I. ‘:3‘II5('= .I§'I§Ii'iI'3!I-7‘I'Ii "Ii: ii§= Lta‘l'(‘5i. »-: i‘iiei-tditini
  22. 22. WHERE TO GET TOPIC IDEAS - Keywords that are relevant to your brand - Trending topics in your industry - Speech headlines at live events - Questions your clients ask - Find the expert and adjust the topic I: :5*QlgaSE MI ush via *3B(IlECIiIOlli, I()l’l
  23. 23. #SEMRUSHCHAT EXAMPLE , so MILLION , ‘ £5 iausons aw I A @ I )‘i‘0‘BE. AI-IEAD ‘ _‘ E OF YOUR lg COMPETITOIIS How Keyword Research Fuels SEO -sEM. ... i.. i.. « mi. @gi. ... ~., ..i. . 5.. ..-5.. you . ,. 157/ ET . 4 i: :?iiC)| ;:1ciSE Mi i, i:~. Ii via i: .:ir_lt, eI, I’Ilr_iiiI, li_i"i
  24. 24. POPULAR QUESTIONS 4- The anatomy of It T e Checklist A "Mi- ~ Mistakes ' it Tools « One "pro" tip ""'| ir. ‘Ml '. iiillh‘ ill V. W"“‘“v‘ '1» I'_. j@iF‘lI; (:')-“I'HwlnI| .'1i in: ': "9:IiI(= l<"! iIle)il5l¥‘li
  25. 25. HOW TO INVITE YOUR AUDIENCE I‘ <9 Tweet company's loyal friends I C} Invite people who Tweet targeted engage with your content Followers (I) Send a newsletter ‘@I= li3g= ).‘1”: !'i'iIi‘I| .-1i: vii: -. -"9:i%‘I(: it‘1iImu'Icin.
  26. 26. L-1» xi + mp, rv 'g7’lvilIu‘h. J'(Jiu‘I ’. :_1'»1willu‘haIdlu1 [: _;‘Iwilii. -'rIunciu1 SCPL‘ tn nu ma . - v Googi-: Expert 8. Put: : Spu. ‘Jki: ' €_: ‘Cm -. .u= FIL~qu-_'Il aw ur, niaiIii. ~l«: I. dlgila social 3 TECH & SOCIAL MEDIA INFLUEHCER I 152 G 00.3‘ itsoc Jsui '19 PIi: y1eu' and In'1 Co-Founduroli. ’glCc~1iinsAxis w 1'1 (g‘du’1p- Enliu pri. -m. -.Ir ul Hm-. urI. m W41’ ‘ . .'. i.- («Gigi Jiyrzu . L :1 I. .'. K.E I Expert users to XLS lormat ‘ , . T_V_LIu: uVI: .luI'. ..I' L . . . ;.. .., ,i , . Viu . .. .pvin1.i. =.. m.. .- "‘: i'. ‘1n. CI-J. ' _ , , 2'11 : , ‘, V , FIE * J’ *1‘ J . dI: >L ' fir ~ [—" ; .Isl_lwuui r* J V 3 367223 unoao-1 20150111.: 365009 'aiOc1U3 2315 21 30- 195155 un0clO4 2015025 124731 ‘unOc! O4 2015021" : 86379 unoaa-12015020 new uioauazaisiaziv _ 65204 aioangggzp-5t: ;— 7/‘. '. iII. ;<.4 ‘ @OlgaSEMrush via #adtechlondon
  27. 27. HOW TO INVITE TARGETED FOLLOWERS a IT! SEMrush itineterigage Julavikioricitc ‘lollyiean pie share your community building tips on ‘rSLMri. -shchat at 8 am PT/ ‘I am ET tomorrow! 1 I
  28. 28. ANNOUNCE THE CHAT! . p i C SEMrush l~ow does 0 G U tho. ight: : cn tn-s Wednesday at ‘i av‘ ET! - Date & time - Chat's hashtag - Image - Hashtags i‘. ,5“l: ')| ,.t7_, e,iSEI/ ’Ii LISI“. via I$‘adlECI'i| Oi'idOi‘i
  29. 29. !. .It . . ! ‘!_Q ’. . U‘? l UU _. t / }m am am an" " ' ‘ London New York San Diego I H: ,v'— . A . % 2.»-M - « A A f-f j I = ' wok Ao. .m¢~aa. u-u 7310:: .~. . 5:4,. -r»'. - . . u , :m. ‘. 3°? [lt1nl“L"'JM= " fin av -. rr— F, 7 rV; ;rLf_-T fig sv.1Irr*. s. m: :'. ' x5 "x1”': (L': '1““J‘_? Vx": )bLl‘U/ r? ' USE IMAGES! Tools: Canva, Snappa, io (both tools have templates) C-31* i‘|3:‘; .'§#mIr! Io:1i UP: ': ':+: uil(= x~ Zi| l'mtil~'n1
  30. 30. x ‘ Buficr L J 01 Hm. ‘ so you <1r’vn-' ‘rwmw ammo? ‘ mm ’: r at " 8u‘1cr rm we Vvc moat rrpomrvx I7‘ 09'. to -wow ‘am; -n In: p'omo'. nq an .1.nch" lmH~*c'I. xl 4:‘! n. V Bumnv ‘ 0| Luta‘. -JLu.1vm, e'. )'. -.. " ~_ . ; JO mu, . : . J. n ', or. 4‘ :1-‘]u"‘ " 8""“' la"! rzh . - OI ‘. V|v.1l am-, ., 1:a'uu1mly n*n<. ,u to you? Im'n~n—n~. .n « ‘Buflcr : ‘ '4‘ C‘ 01 who“ 0 a you start your very Iv-:1 wens 1"" bnHnrch. vI ‘ ‘ 1.4 ' Buflcr . ‘ O1 Wm! cut". your 0; ‘, ' 1.-outlaw '0‘ coca (rec .1 ‘wk -v:7 t: I.’! «'. 'nh. x! " fif . , A - _ ; 4; ‘ ‘. . ‘ '-~. ‘Vs , @OlgaSEMrush via #adtechlondon
  31. 31. CHAT'S TIMELINE § 9 Greetings + Small Talk (3 minutes) ac Latest news announcement Questions + communication a Thank you's +next chat announcement ‘@l*li;4=i: ‘i= IwIm. -1“- 'l'I= ‘: '3*: iu| l'= i“Z’I| Ilm’ua"l51n
  32. 32. WELCOME TWEET CD Buflfir Q g D SEMrush Welcome to Share where you're Hi guys! We are thrilled to start this week tweeting from & what book or blog you're -%SEMrushchat! reading lately? l$£Amu~¢N1 nurrmcrm HI Ev£RYo. 'x»: ! WELCOME To / Velttnme xlmfterchaftersl SEMRUSH Tw, -n-ER Where am: you: hveeting from today? CHAT! HWL. ) i ll). ’ I
  33. 33. SLMNSH ’. :L9v‘rr_: '- nu r. _r'; 'er: t*e'levb _-: :u ‘: -': u | :.: ‘ K Don't share links, R/ ipé)WPsociAL - MEDIATOOL! '-' yOU risk lOSing " participants i Patrick McKoown 0 Now I want to skip the chat to go check it out. :(
  34. 34. WHAT HAPPENS AFTER THE QUESTION IS PUBLISHED. .. xi! ’ is. : C-: '|3')I3'. ,!§‘If-1"A| rIi~‘I‘Ii Viki ‘y"h’= l': 'A(= Vl‘: ;I‘III‘vlI7l| "l-ltlli
  35. 35. TWEET ME! What is your Favourite social network? @OlgaSEMrush I love ! #adtechlondon
  36. 36. if I '5 . ’ l L L, ‘ 3,, , SEMNIYI ! Q4 recap: live tweet. tag influencers on pics. ’ use Periscope & write a blog post after the ‘ Q7 recap: don I try to cheat the system. conference! :—e'r'rLi. s;"i: ,:": at IOCUS on local search, create high quality ~ content. It's all about the user & UXI I , ' semrushchat I ' : ‘ , , _ .4 as : ;;loi; .:' I» ; ,/I . . . 1 ~ I/ . ‘ ( bugmmstm '1» '31:" - “ T I '‘-~. . @OlgaSEMrush via #adtechlondon
  37. 37. - 1; ; '.. ;t 13-: 3* i. .': . , ,. . ___‘. . ‘. »"- I J‘ E E E I s 4; my BUILD AN H f 5,. A —: —, :- ‘ S‘ Enter a specific tthashtag here I #adtech L‘ What should the list be called? Awesome people at adztech London @OlgaSEMrush via #adtechlondon
  38. 38. BUILD AN - LIST C} Anmonv Ranaaii The ONLY T-mttav list that matters i. ri-ix’ Tf‘-. £!llK'S . .:em: uuh: :5 7‘-rL. st'»i; t. =_( SEMru. Ih .1i1r1I'>i1 ymi in NI xlimrush/ antvlnnhchli-rnckslln O n ' G La DI Pant: Tlianl-. you ‘or '. hi: ~ ml min = umruIh: hut I a serum
  39. 39. TRY LIVE STREAMING! ‘Behind the scenes‘ view 0 Periscope y(-ji ll:4=l~"i"-‘lwlrul. -iii vD= i ‘, 'h5=l| 'IA(il‘I’lII9lIlD5‘li': |ll
  40. 40. "K I - U 3, , 3:‘: . 5. ? ..: V 1. J’, - ~: . , v ‘i. -§’. _‘ 7 i ? " : “ ; -‘A I I 1'” ‘“"“‘" Hugs from our social medta team .3. Huggfignzuur . ii-Mm —, i Olgr—isomrLish& E Perstheva — — - I seri*ri; shcnat t - I’ I I ' H.1vr- . ~.** .3wt? =«: YTin day‘ " . _»i » I _ ‘J 32 nzsi§inu'". eni 45:)" ‘ ‘i-. . — T @OlgaSEMrush via #adtechlondon
  41. 41. CONTENT MARKETING DN A BUDGET RSEMRUSIICIW SEO MISIAKES YOU SHOULD AVOID #SEMRUSHCHAT riaaimnm, m~, :a ms 1 {El ii‘ .1. HOW ID BUILD A SIRDNG CDMMUNIIY #SEMRUSHCHAT Elm I2mlrvL5¢lrVo(" in ms
  42. 42. ANALYSE! Tools: TweetBinder, Keyhole, Klear, Topsy 1,147,315 Ptoplélhal p. |llI( Dated Iniuieuioiis ol the : n.I', :eu1eini5 it,5iO| ,c; aSElxIi'i, isl1via 1‘4ar, ItecIi|0iir_Ioi‘i
  43. 43. TWITTER CHAT CHECKLIST - Take part in other chats - Define date/ time & topics - Invite a special guest + audience - Create visuals & promote - Celebrate your audience & your team - Analyse and improve iI:5*O| gdSE I/ Ii LJSII via 1‘: a(ItE*cIt| i'_mr_I(_)i’i
  44. 44. TWITTER CHAT TOOLKIT 6 Hootsuite for posting is SocialBro for selecting Followers to invite «ii Tchat. io for monitoring the tweets e Canva For creating images in TweetBinder For analytics » Google doc for keeping it all in one place Se‘; -‘D3-! b1:: V"lC'LiDI Vl”t= i ': V"2=ti: I(&‘I"IIIeIiII"lsiI'Ii
  45. 45. y j MAKE ITIALL ABOUT YOUR AUDIENCE, I NOT YOU!

×