These slides were presented during the SEMrush webinar "ASMA: Practical SEO Audits for WordPress". To access video and slides, visit https://www.semrush.com/webinars/australian-search-marketing-academy-practical-seo-audits-for-wordpress/
2. ● SEO Consultant for mid- to large-sized
companies: brodieclark.com
● Strong focus on: Local SEO, Technical SEO,
Link Acquisition & Content Strategy
● Worked for some well-respected SEO
Agencies; Optimising & Alpha Digital
● Columnist at:
+
3. Audit Considerations
Beforehand:
● Spend some time reading through key pages on the site
● Interview the client about experiences, past issues, pain points etc.
● Find out who the client believes their top competitors to be
● Gain access to all Google accounts (GA, GSC, GTM, & GMB)
During:
● Start with a Document which is just for note taking (bullet points is fine)
● Create an outline of the key areas you’re wanting to focus on
21. Priorities
Priority Project Value estimate Assigned to
#1 Technical Issues High Brodie
#2 Content High Brodie/Nextiva
#3 Local SEO Tasks High Nextiva
#4 Meta Data Medium Nextiva
#5 Structured Data Medium Nextiva
#6 Link Acquisition Medium
Brodie/Nextiva
22. Implementation Timeline
Technical Fixes
Structured Data
Content Creation
Meta Data Update
Local Reviews Strategy
Brand Mentions
Additional Strategy
Aug
19
Sep
19
Oct
19
Nov
19
Dec
19
Jan
20
Feb
20
Mar
20
Apr
20
May
20
Jun
20