A.J. Ghergich — SEMrush Toolbox #11: Topic Research tool

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These slides were presented during the SEMrush webinar "SEMrush Toolbox #11: Topic Research tool". View the replay or read the transcript here >>> https://www.semrush.com/webinars/semrush-toolbox-11-topic-research-tool/

Marketing

ST. LOUIS │ CHICAGO │ ORANGE COUNTY │ MINNEAPOLIS │ AUSTIN
INSPIRING
THE IDEAS AND
RELATIONSHIPS
THAT TRANSFORM
LIVES

GOOGLE
IS NOT A
SEARCH
ENGINE
That would be like comparing
a bicycle to a Tesla.

IT’S AN
ARTIFACT
Google is the most important
human artifact ever created.

Every question humanity has asked for
the last 20 years
Every answer returned for the past 20
years
Every path taken as a result for the
past 20 years
DATABASE
OF
HUMAN
INTENTIONS

WHAT YOU
THINK HAPPENS
What actually happens…

BRADO
Post on FB who you are voting for
in the next election.
01
02
03
Ask your co-worker for their
salary and how much they paid for
their house.
Text your Ex and ask how life has
turned out for them.
GOOGLE IS
THE LAST
JUDGMENT
FREE ZONE

CHROME
PLUGIN
GOOGLE
+
QUORA
+
bit.ly/ChromeScrape

DATABASE OF
CUSTOMER
INTENTIONS
Women’s fertility

OUTCOME
DRIVEN
MARKETING
What jobs are your customers
actually trying to accomplish?

NGAMS
TO THE
RESCUE
Free Ngram analyzer
tool bit.ly/EXLngram

WEBSITE
LANGUAGE
CURRENT
STATE
Archive every page, noun, verb,
pronoun and adjective. Compare
it to your database of intentions.

THE
WEBSITE
YOUR
CUSTOMER
NEEDS YOU
TO BECOME

Mine Questions
with SEMrush + Google
Use Google Cloud AI
to group them
Harvest Google’s
free traffic
Happier customer
outcomes
NEXT STEPS
Create customer-driven
content
Fill your
pipeline

A.J. GHERGICH
@SEO
aj.ghergich@brado.net

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A.J. Ghergich — SEMrush Toolbox #11: Topic Research tool

1. ST. LOUIS │ CHICAGO │ ORANGE COUNTY │ MINNEAPOLIS │ AUSTIN INSPIRING THE IDEAS AND RELATIONSHIPS THAT TRANSFORM LIVES

2. DIGITAL INTELLIGENCE

3. GOOGLE IS NOT A SEARCH ENGINE That would be like comparing a bicycle to a Tesla.

4. IT’S AN ARTIFACT Google is the most important human artifact ever created.

5. Every question humanity has asked for the last 20 years Every answer returned for the past 20 years Every path taken as a result for the past 20 years DATABASE OF HUMAN INTENTIONS

6. WHAT YOU THINK HAPPENS What actually happens…

7. BRADO Post on FB who you are voting for in the next election. 01 02 03 Ask your co-worker for their salary and how much they paid for their house. Text your Ex and ask how life has turned out for them. GOOGLE IS THE LAST JUDGMENT FREE ZONE

8. DATABASE OF CUSTOMER INTENTIONS STEP 01

9. MINE SEARCH DATA

10. SEMrush TOPIC RESEARCH

11. CHROME PLUGIN GOOGLE + QUORA + bit.ly/ChromeScrape

12.

13. MINE SUGGESTIONS

14. WILL IT BE PAINFUL WHEN I DIE OF CHF?

15. DATABASE OF CUSTOMER INTENTIONS Women’s fertility

16. OUTCOME DRIVEN MARKETING What jobs are your customers actually trying to accomplish?

17. ACTIVATE CUSTOMER INTENT ENGINE STEP 02

18. NLP NATURAL LANGUAGE PROCESSING

19. NGAMS TO THE RESCUE Free Ngram analyzer tool bit.ly/EXLngram

20. SEMrush TOPIC RESEARCH EXPLORER

21. WEBSITE LANGUAGE CURRENT STATE Archive every page, noun, verb, pronoun and adjective. Compare it to your database of intentions.

22. THE WEBSITE YOUR CUSTOMER NEEDS YOU TO BECOME

23. CONTENT CREATION DESIGN AND PROMOTION

24. CASE STUDY SALESFORCE

25. Mine Questions with SEMrush + Google Use Google Cloud AI to group them Harvest Google’s free traffic Happier customer outcomes NEXT STEPS Create customer-driven content Fill your pipeline

26.

27. A.J. GHERGICH @SEO aj.ghergich@brado.net

A.J. Ghergich — SEMrush Toolbox #11: Topic Research tool

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