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Ai Addyson-Zhang — Unlocking the Power of LinkedIn Video

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These slides were presented at the SEMrush webinar "Unlocking the Power of LinkedIn Video". Video replay and transcript are available at https://www.semrush.com/webinars/unlocking-the-power-of-linkedin-linkedin-video/

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Ai Addyson-Zhang — Unlocking the Power of LinkedIn Video

  1. 1. Unlock the Power of Linked Video AI ADDYSON-ZHANG CLASSROOM WITHOUT WALLS PlantiCorner|2020
  2. 2. Why LinkedIn Video? How to do LinkedIn Video How to go live on Linkedin
  3. 3. 3 Professor Turned Entrepreneur Founder, Classroom Without Walls Live Streaming Show Host Social Media + Digital Marketing (Seth Godin, etc) What is school for Adobe Education Leader HubSpot Academy Instructor
  4. 4. 4 565 Million Global Users WHY LINKEDIN 260 Million monthly active�users + 40% Daily Users LinkedIn is�277% more effective�at generating leads than Facebook and Twitter (HubSpot)
  6. 6. Have you ever made a video on LinkedIn?
  7. 7. 9 Video will take up 82% of the Internet traffic by 2021 LinkedIn video is launched in August 2017 (far less saturated compared to Facebook, Twitter, etc If the content was found in both video and written format,�59% of executives�said they would choose to consume it via video.
  9. 9. 11 THE ROI OF DOING LINKEDIN VIDEOS Brand Awareness Lead Generation
  10. 10. 19 14,000+ Views 300+ comments 450+ Likes This video is for the launch of my Entrepreneurship Immersion program 20+ inbox messages about my immersion program Trended on LinkedIn
  11. 11. Live Streaming
  12. 12. 16 APPLY ONLY
  13. 13. TOOLS + PLATFORMS THIRD-PARTY TOOLS Streamyard Wirecast Switcher Socialive Easy Live BrandLive EQUIPMENT Lighting Microphone Camera Tripod Smartphone
  14. 14. Multichannel Restreaming
  15. 15. Brand Awareness
  16. 16. Why LinkedIn Video? How to do LinkedIn Video How to go live on Linkedin
  17. 17. (LIVE) VIDEO IS A TOOL FOR YOU TO ACCOMPLISH A GREATER GOAL EMAIL ME AiAddysonZhang@Gmail.com LET'S CONNECT @AiAddysonZhang on LinkedIn, FB, Twitter, IG CONTENT STRATEGY Video content serves the overall business�goals + objectives Quality Consistency Audience agency: Co- create & co-act HAVE A PLAN (Content Strategy) www.ClassroomWithoutWalls.ai