Spice up your content marketing with just 3 ingredients! Discover how the art of rhetoric can help you to develop, commission and produce more effective, persuasive and exceptional content in a repeatable workflow. In this presentation by Jonathan Crossfield, you'll discover: - The three ingredients of exceptional and persuasive content - How to generate original and powerful content ideas - A five-step workflow from Ancient Greece that still works today! You can also watch video version of the presentation here: www.semrush.com/webinars/3-ingredients-to-spice-up-your-content-marketing/