1.
THE FUTURE
OF
SOCIAL MEDIA

2.
Meet:
Beau

3.
A blatant attempt
at using a small and cuddly
to pander to the audience?

4.
The most concrete example
I have of how rapidly
habits are changing.

5.
Bingo. There it is.

6.
Raising a baby is hard.
SPOILER ALERT:

7.
They can be so sweet.

8.
Actual things I searched for in Beau’s first few months
How do you get babies to sleep?

9.
Actual things I searched for in Beau’s first few months
Swaddling Best Practices

10.
Actual things I searched for in Beau’s first few months
When does a baby get teeth?

11.
Actual things I searched for in Beau’s first few months
Best toys for babies

12.
“Alexa, re-order diapers”

13.
On a walk.
Over dinner.
In the moment.
Through mobile,
and social, & voice.

14.
ANSWERS
EVERYWHERE

15.
Not
Only
Here:

16.
HOW DID WE
GET HERE?

17.
A BRIEF HISTORY
OF
CONTENT DISCOVERY

18.
When the Internet
First Launched
“

19.
Content had a front door.
That front door was the directory.

20.
As search engines gained
adoption, they opened up
new doorways.

21.
SEO

22.
ORGANIC SEARCH

23.
70%
of Our Traffic
Comes From
Old Content

24.
Keywords
and
Inbound Links

25.
A lot has changed in the world of search

26.
Back then, mobile
didn’t even factor
into website design.

27.
Today, mobile
Internet usage
exceeds desktop
Internet use

28.
Back then, website security
was mainly a concern for
major corporations and
governments.

29.
Back then, waiting for
websites to load was
the norm.

30.
Today, a slow site leads to
a decreased search rank,
lower traffic, and
fewer conversions.

31.
Back then, doorways still
had to be walked through

32.
Today’s
answers
don’t
even
require
a
click.

33.
SECURITY
MOBILE
PERFORMANCE
STRUCTURED RESULTS

34.
Beginning today,
we’re looking at
entirely new playbooks
for content discovery.

35.
THE NEXT GENERATION
OF
SOCIAL MEDIA

36.
Search Engines are where people
go to answer their questions.
Social Media is where people
discover new questions.

37.
Here's a fascinating little tidbit
that changes everything...

38.
60% of time spent online
is now spent on mobile.

39.
86% of time spent on mobile
is spent in apps.

40.
(Really, in just five apps.)

41.
went
from
2.8
billion
to
7
billion
monthly
views
of
its
content

42.
75%
of
those
views
happen
Off
Buzzfeed.com

43.
• 23
percent:
Direct
to
the
site
or
apps
• 14
percent:
YouTube
views
• 2
percent:
Google
search
to
the
site
• 6
percent:
Facebook
traffic
to
the
site
• 27
percent:
Facebook
naOve
video
• 4
percent:
Images
on
Facebook
• 21
percent:
Snapchat
content
views
• 3
percent:
Other
distributed
plaRorms
Buzzfeed
Awareness
Detailed
View:

44.
The Feed Is Winning
1

45.
App content is bypassing search
all together.

46.
Engagement
Has
Never
Been
More
Important

47.
Social Is The Destination
2

48.
3.5 billion searches a day

49.
1.5 billion searches a day and gaining

50.
This is an announcement that sits at the very top of a feature
that sits at the very top of Facebook. It follows a year of
intense, smart, and creative experimentation in this area. This
isn’t a lark. If you’ve been paying attention, you’ve been
noticing more and more public content/search/trend
features popping up all over Facebook this year.”
- Blake Ross, Cofounder of Mozilla
Judge a company’s priorities by its pixels.
“

51.
One other big little thing about
social as a channel
for content discovery.

52.
Instagram
and
Snapchat
operate
as
content
desOnaOons.

53.
What’s really changing here, then, is not the length
of the tweet. It’s where that link at the bottom takes
you when you click on it—or, rather, where it
doesn’t take you.
Will Oremus, senior technology editor at Slate
“

54.
3
Video Is Social

55.
8 Billion Daily Video Views

56.
10 Billion Daily Video Views

57.
On Facebook, people spend 3x
longer watching video which is Live
compared to video which is no
longer Live.

58.
Live Video Gets 10X More
Comments Than Recorded Videos

59.
A year or two from now,
Facebook will be mostly video
- Ted Zagat, Facebook
“

60.
Messaging Fuels Social Growth
4

61.
60 BillionNumber of messages that run through
Messenger and Whatsapp every day.

62.
Powered by humans (and robots)

63.
Messaging
is
replacing
email
for
transacOons.

64.
No one wants to install a new app for
every business you interact with.
“
Mark Zuckerberg

65.
THE FEED IS WINNING
SOCIAL IS THE DESTINATION
VIDEO IS SOCIAL
MESSAGING FUELS SOCIAL GROWTH

66.
THE FUTURE
OF
YOUR SOCIAL
STRATEGY

67.
The future is already here.
It just isn’t evenly distributed yet.
“
William Gibson

68.
Social Media Data has never been
more important, or harder to get.

69.
Report on on-site plus Offsite metrics
to get a total picture of your audience

70.
Build your social media strategy around
Video and messaging to drive
engagement in the next phase of social.

71.
THANK YOU!